Fan Bingbing has won three consecutive titles on the Forbes China Celebrity List and ranked 9 "Little Fresh Meat" on the list for the first time

On the 11th, the Chinese version of Forbes launched the "2015 China Celebrity List". Fan Bingbing won the crown for three consecutive years, with her father-to-be Jay Chou ranking second and Nicholas Tse ranking third. Among the 15 celebrities who made the list for the first time this year,"Little Fresh Meat" has an absolute advantage, with a total of 9 people on the list.

In 2014,"small fresh meat" has become a phenomenal topic in the entertainment industry. Among the 15 celebrities who made the list for the first time this year, they have an absolute advantage, with a total of 9 people on the list, including Li Yifeng, Lu Han and Wu Yifan. Film and television works are an important channel to increase popularity.

Fan Bingbing has won the crown for three consecutive years, with her expectant father Jay Chou ranking second and Nicholas Tse ranking third

. Queen Fan Bingbing ranks first this year. This is also the third consecutive year that she has won the Forbes China Celebrity List. With the popularity of the TV series "The Legend of Wu Mei Niang", the release of the movie "Everything Grows", and the high exposure brought by variety shows such as "Outstanding China" and "Running Brothers 2", Fan Bingbing will inevitably "dominate" the screen again.

The one who moved up one place back to second place was Jay Chou, who "does what he says". In early 2015, he fulfilled his promise of "getting married at the age of 35" and was quickly promoted to father-to-be, capturing the headlines of major media. The "Mo Tianlun" concert that continued to tour in 2014 and its stable endorsements also brought good income to it.

The one who was promoted to third place for the first time was Nicholas Tse. A food reality show "Twelve Ways of Taste" with him as the leading character and inviting different front-line guests to participate in each episode was a great success, which also enabled Nicholas Tse to label himself as a "singer","actor", and "boss". The label of "God of Cooking". The news of "Fengfei Reunion" has also aroused heated discussion among the whole people.

"Small fresh meat" captured the screen, with a total of 9 people appearing in the entertainment industry for the first time

in 2014."Small fresh meat" has become a phenomenal topic. Among the 15 celebrities who made the list for the first time this year, they have an absolute advantage, with a total of 9 people on the list. Film and television works are an important channel to increase popularity.

"Ancient Sword and Qi Tan" has won popularity among "senior" fresh meat-Li Yifeng (9th) and Chen Weiting (70th); Lin Xinxin (77th) has played steadily since "Step by Step", and the total box office of the films he starred in 2014 has exceeded 1.3 billion yuan. Through the socialization of fans in the Internet era, after proposing to terminate the contract with South Korea and returning to China for development, Lu Han (37th) and Wu Yifan (42nd), whose already high popularity has soared, have been favored by advertisers and investors in movies and TV dramas; the post-00s Zhengtai group TFBOYS (92nd) has become a favorite among a large group of sisters. The booming variety show "Running Brothers" has boosted the popularity of good classmates Chen He (69th) and Zheng Kai (86th), while the talent show "Happy Boys" has discovered Hua Chenyu (91st), the "Martian".

In response to this phenomenon, Forbes selected the hottest fresh meats under the age of 30 and quantified them through Baidu's big data (information inventory and connection activity) to form a ranking of the influence of the fresh meats in the past year.

The "little fresh meat" captured the silver screen, with a total of 9 people on the list for the first time

. In terms of major entertainment markets, variety shows were the most popular, and reality shows had an absolute advantage in variety shows in 2014 and were becoming more and more popular. Among them, Hunan Satellite TV and Zhejiang Satellite TV are two giants in the variety show war. Hunan TV continues to occupy the screen with its own programs such as "Where Are You Going, Dad" and "I Am a Singer". Celebrities on the list Lu Yi (38th), Wu Zhenyu (47th), Huang Lei (58th), and Deng Ziqi (11th) have more or less benefited from this. Later, they successively launched "Flowers and Teenagers" and "Wonderful Friends". Zhejiang Satellite TV confronts "The Voice of China","Running Brothers","China Comedy Star" and other aspects. The successful cooperation between Huayi Brothers and Zhejiang Satellite TV on "Running Brothers" has also benefited its stars Angelababy (12th), Li Chen (19th), Chen He and Zheng Kai a lot. The films starring them,"That Year in a Rush" and "Micro Love Getting Better", both achieved good box office results.

After the domestic film market experienced a golden decade ending in 2013, 2014 was full of variables. Overall, there were not many domestic films with a good reputation at the box office in 2014. The works of many major directors have not been fully recognized by the market. Jiang Wen (No. 36)'s "One Step Away" box office fell below expectations, and John Woo's "Taiping Wheel (Part 1)" failed at the box office. On the contrary, Tsui Hark's work "Taking Tiger Mountain with Wisdom", which was not very popular before, and Gu Changwei's comedy work "Micro Love Getting Better", who is good for shooting artistic films, were great success. Among the films released at the box office of over 100 million yuan, the new director's works have achieved good results, such as "The Master of Breakup" directed by Deng Chao (27th) and Yu Baimei,"No Future Meeting" by Han Han (52nd),"Tiny Times 3" by Guo Jingming (78th), and "You at the Same Table" by Guo Fan. The new generation of "little fresh meat" has driven the box office with popularity and opened its movie era. Lu Han's first electrocuted "Return to 20" has gained a good reputation, and "Old Pao 'er" will be released at the end of this year. Li Yifeng and Wu Yifan have joined in.

IP operations have become mainstream, and the comprehensive development of variety shows, films and games has become

a trend. Compared with powerful actors in the traditional sense, TV dramas starred by popular idols are more likely to gain attention. Exploring the reasons for the changes in the film and television industry in 2014, it is not difficult to find that the main reason for the changes is the post-85- 90s generation becoming the main force of movie viewing. The purpose of consumers in this age group is very simple: to find entertainment, fan stars, and find resonance. Its main viewing model has gradually shifted from TV to video websites, and many dramas have relied on fan influence and social media to achieve good viewing results.

On the other hand, the interactive development of movies, TV and online games has become a popular model. Speaking of the hottest TV series in 2014, I have to talk about a TV series of the same name "Ancient Sword Qi Tan" adapted from a domestic RPG game. While creating ultra-high ratings, it also made Li Yifeng and Chen Weiting, and pushed them directly to the Forbes China Celebrity List. The web game "Ancient Sword Qitan WEB" was also launched, attracting a large number of fans. Two variety spin-off films,"Where Are We Going, Dad 2" and "Running Brothers", successfully transformed TV ratings into a box office hit of over 600 million yuan.

Only two sports stars are on the list. After Yao Ming, Liu Xiang and Li Na,

there are only two athletes on the list this year, Li Na (15th) and Lin Dan (72nd). With the retirement of Yao Ming, Li Na, and Liu Xiang, Lin Dan is the only one who has successfully operated professionally and commercially in China in recent years. Lin Dan signed a sports brand in his personal capacity in early 2015. This step was very difficult, which also shows that the commercial operation of China sports still has a long way to go.

Commercial operation is a characteristic of the writers on the list. Guo Jingming continues to rely on his appeal to continue the "Tiny Times" series of films, and Han Han also made the director's debut "Meet Never Later" earn a high box office through perfect marketing. The Tang Family Three Young Masters (No. 65th), who made the list for the first time last year, continues to make efforts this year, and all-copyright operations, including novels, comics, film and television media, and games entertainment, are booming.

Since 2010, the Chinese version of Forbes has included celebrities from Hong Kong, Macao and Taiwan into the candidate list of China Celebrity List. The selection range of celebrities covers entertainment, sports, culture, media, etc. The income and exposure inspection period is from March 1, 2014 to February 28, 2015, for a period of one year.

The China Celebrity List quantitatively reflects the personal influence of celebrities based on income and exposure. Income includes the pre-tax income of celebrities in cultural and entertainment industry activities such as film and television works, advertising endorsements, sports competitions, and book publishing. It does not deduct the share with brokerage companies and competent units, and does not include the investment and operating income of celebrities. The final data has been appropriately rounded. Exposure consists of individual items such as online search, newspapers, magazines and television.

Editor: vian