"Beijing Women's Illustrated Guide" comes to a successful conclusion, and male children become popular online drama incubator

Qi Wei

recently launched the super online drama "Beijing Women's Illustrated Guide", which broadcasts more than 200 million yuan in 28 hours and samples more than 100 real cases of women drifting in Beijing. After repeatedly dominating the topic list in April and May, it finally received more than 1.2 billion Internet clicks., Weibo topics exceeded 1.1 billion readings and 1.6 million discussions. The WeChat index exceeded 3 million in a single day. Many S-class large-scale spontaneous Amway's good results such as poisonous movies and new world pictures came to a successful conclusion. The play is produced by Youku, co-produced by Xiongzi Media and Dajiang Media, and produced by Xiongzi, with Qi Wei leading the lead role.

Accurately hit the crowd drifting in Beijing, and the topic drama triggered online discussions.

"Beijing Women's Illustrated Guide", positioned as a mirror drama of urban women, tells the story of Chen Ke, an ordinary girl from a small town in Sichuan, who traveled in Beijing from 2008 to 2018. Chen Ke's experience of drifting in the north has deeply resonated with many netizens. Details such as living in the basement, taking a double-decker bus, and sharing a room with friends in the play are all very real and down-to-earth, making many people who drift in the north seem to see themselves as they used to be. In this regard, producer Lu Lin said,"We have promoted the concept of a mirror drama, which is to hope that everyone watching the drama can see their own shadow in the characters." The precise control of the social emotions of the target group and the high degree of restoration of the details of the times have made "Beijing Women's Illustrated Guide" quickly popular among the northern drift people.

Not only is it the resonance of the people who drift in Beijing, this super online drama, which has frequently occupied the center of public topics since its launch, has triggered many big discussions across the Internet as the plot progresses. Topics such as the emotional choices and career experience of the female lead Chen Ke have been hotly debated in multiple dimensions, such as leaving an affordable man, being dumped in love with Gao Fushuai, standing in the office, job-hopping interviews, etc., and even discussing Chen Ke's own values. 76 topics were filled into the volume of 20 episodes, completely igniting a public opinion war, as can be seen from the more than 4000 related content on the Weixin Official Accounts.

Yao Jun, the producer of the show and CEO of Jixiong Children, said,"We planned this work in the direction of a topic drama from the beginning, and the goal was to arouse everyone's discussion. This drama has a total of 20 episodes, each episode has a core theme. In the core topics of each episode, many subdivided topics have been designed." Judging from the heated discussion caused by the play, the main creative team's purpose of creating this "topic drama" has undoubtedly been achieved.

Stills

prepare a trilogy of the topic "Women's Power", focusing on the inspirational growth of modern women

. In the past, the introduction of IP adaptations once became a curse in the industry. Before "Beijing Women's Illustrator", many well-known introduced IPs encountered adaptations. The main reason is the localization caused by cultural differences. "Beijing Women's Illustrated Guide" took a different approach this time and innovatively proposed the concept of "model introduction". 90% of the content of the entire play was originally created by the main creative team, and samples the real cases of more than 100 women drifting in the north. It has achieved the ability to tell the story of real women drifting in the north.

Behind the topic of hit dramas, the boys who produced the show have made a huge contribution. Although it has only been established three years ago, its strong content productivity of one hit movie every year cannot be underestimated. Last year, male children made a hit with a comic drama "Soul Street". Although the drama was a niche theme, it received excellent market response and ended with an excellent score of 2.6 billion Internet clicks. Before "Zhensoul Street" and "Beijing Women's Illustrated Guide", comic drama adaptations and the introduction of IP adaptations were not favored themes. However, male children who had accurate judgment on the audience and content, and were full of adventure and innovative spirit had the courage to be pioneers in the industry and cooperated with the mature industrial film and television production system to successfully create one hit drama after another.

Yao Jun said that in the field of online dramas, male children will also do some new and youthful online dramas in the future to ensure a hit project every year. At the same time, they also hope to develop into an IP incubation company with their own IP and film and television as the core in the future. An IP incubation company will spawn an explosive brand of its own in three years.

At present, Xiongzi Media has officially launched preparations for the trilogy series of "Women's Power" topics and released theme concept posters. The first part of the series,"The First Half of the Wite"(title tentatively proposed), is set on the university campus and focuses on the group of female college students; the second part,"Beijing Women's Illustrated Guide", tells the story of the growth of women in Beijing, and has now come to a perfect conclusion; The third part,"They"(title tentatively proposed) tells the story of mothers taking a step forward and living their own lives.

The "Women's Power" topic trilogy focuses on the growth process of modern women at different stages of life, with high-spirited motivation, high-topic nature and women's growth as the core. It has a good intention and is full of interesting points. We look forward to Xionghai Media continuing to provide services to the market and the audience. Export new masterpieces with a very innovative spirit.