Alibaba Pictures subsidized 959 million yuan in 2016 and will increase investment in the future

Alibaba Pictures Group announced its full-year results for 2016 on March 30. Due to the growth in revenue from ticketing, Guangdong science and content production businesses, Alibaba Pictures 'revenue in 2016 reached 905 million yuan, an increase of 243 from the previous year. %. However, due to the impact of ticket promotion expenses, Alibaba Pictures lost 959 million yuan for the whole year.

At the same time, Alibaba Pictures 'latest business structure has been adjusted to three major sectors: Internet publicity, content production and comprehensive development, and will be fully integrated with Alibaba's entertainment ecosystem in the future.

Alibaba Pictures said that in 2016, Alibaba Pictures continued to invest capital and resources in its Internet-centered entertainment ecosystem, further strengthened its business capabilities, achieved effective results, and achieved revenue growth.

Alibaba Pictures said that Internet publicity was the fastest-growing business for Alibaba Pictures last year, with annual revenue of 683 million yuan, an increase of 402% from 136 million yuan in 2015. The three parts: ticketing, Cantonese science and film and television drama publicity constitute Alibaba Pictures 'publicity and distribution system. In 2016, the publicity and distribution system with ticket solicitation as its core participated in the publicity and distribution of more than 20 films such as "Escape from the Jedi","Dream Dream Giant" and "The Murderer".

On the other hand, Alibaba Pictures 'marketing spending on ticketing increased, which affected the company's annual performance loss of 959 million yuan. Alibaba Pictures said that its market share has increased significantly since 2016, and it has expanded its revenue channels since the second half of the year, contributing to Alibaba Pictures 'revenue growth.

Regarding the strategic losses caused by market investment, Alibaba Pictures has a very clear attitude, that is, it will fully support the development of ticketing and will continue to increase investment in the future to strengthen the offensive formation of ticketing.

Taoxiao said that the domestic online movie ticketing market is becoming increasingly obvious. Similar to the industry finale in the group buying market and taxi hailing field, it is expected that the online ticketing market war will come to an end within three years.

In terms of content production, Alibaba Pictures began to put works on the market in 2016, including "July and Ansheng" and "The Ferry Man", and "Teenage Ninja Turtles 2: Out of the Shadow" and "Star Trek 3: Beyond the Stars", which participated in the investment, have been released in China. At the same time, in 2016, Alibaba Pictures also invested in Amblin Partners, founded by Steven Spielberg, and directly participated in the business of Hollywood content companies.

Editor: yvette