Yinji Media Capital Increase 120 Million Hero Sports Shares 3.3% to Promote the Development of Sports Games

Indy Media announced on the morning of the 5th that recently, the Indo Everbright Industry Fund signed an "agreement" with Hero Entertainment, Dino Investment, and Buwu Sports Culture, and the Indy Everbright Industry Fund increased its capital to Tianjin Hero Sports Management Co., Ltd with 120 million yuan. After the completion of the capital increase, Indy Everbright Industrial Fund will hold a 3.297% stake in Hero Sports.

original title: 120 million of Indy Media's industrial fund increases capital of Hero Sports

Indy Media announced on the morning of the 5th, recently Inji Guangda Industrial Fund and Beijing Hero Mutual Entertainment Technology Co., Ltd. (hereinafter referred to as "Hero Entertainment"), Tianjin Dino Investment Management Co., Ltd. (hereinafter referred to as "Dino Investment"), Tianjin Buwu Sports Culture Communication Partnership (Limited Partnership) (hereinafter referred to as "Buwu Sports Culture") signed the Agreement on the increase of Capital of Tianjin Hero Sports Management Co., Ltd. Indy Guangda Industrial Fund increased its capital to Tianjin Hero Sports Management Co., Ltd. (hereinafter referred to as "Hero Sports") with 120 million yuan. After the above capital increase is completed, Indy Everbright Industry Fund will hold a 3.297% stake in Hero Sports.

prior to this, the 19th meeting of the fifth session of the board of directors of the company examined and adopted the "motion on cooperation in the establishment of a cultural industry fund". It is agreed that the wholly-owned subsidiary of the company, Inji Film and Television Entertainment Media Co., Ltd., and Shenzhen Yinji Everbright Investment Consulting Partnership (limited partnership) will jointly establish Inji Everbright Cultural Industry Partnership (limited partnership). The target contribution scale of the fund is 1 billion yuan. The total scale is no more than 1.2 billion yuan, of which 100 million yuan has been subscribed by Indian film and television.

according to the announcement, Hero Sports was founded on May 12, 2016, with a registered capital of 10 million yuan. Hero Sports will focus on the Internet sports industry in the future. As a sports project, e-sports industry is an industrial chain based on game content, including e-sports competition, event program production, game live broadcast and so on. Hero Sports takes the holding of mobile e-sports events and video content as the starting point, opens up various business models in the Internet sports industry, and is committed to taking e-sports players, e-sports spectators and gamers as the core. To provide it with a complete entertainment experience of online and offline interaction.

Hero Sports currently hosts a number of e-sports events, with 400 million registered users, more than 50 million daily active users and about 80 million monthly active users. Hero Sports events have regular tournaments in major cities in Asia, covering most of the users of Mobile e-sports events in Asia. On the basis of the event, Hero Sports attaches importance to landing entity commerce, takes the lead in building event venues, and develops the development and sales of derivatives such as sportswear and footwear based on e-sports events and e-sports team. In addition to the above products, Hero Sports has also entered into a strategic partnership with Virtuix, a leading US VR peripheral hardware developer, to exclusively sell Omni VR treadmill developed by Virtuix in Greater China, and to develop VR game content for VR equipment invested by Hero Sports.

the company believes that through this investment, the company will cooperate with Hero Sports in IP expansion, live entertainment, film and television and Internet sports interaction, and overseas e-sports content promotion, and make full use of the company's own advantages in advertising creativity and film and television entertainment marketing to further promote the development of sports games and e-sports sports in China.