Online Film Marketing Forum holds a "4+1" plan to provide examples

2010 is called the first year of online drama. With the popularity of the 4+1 plan supervised by Peng Haoxiang on the Internet, it shows that online movies are also developing towards maturity, industrialization and standardization. On the afternoon of December 20, the China Online Film Marketing Forum was held at Tsinghua University. Yin Hong, executive vice president of the School of Journalism and Communication at Tsinghua University, experts such as China film box office expert Liu Jia, and producers of the 4+1 program participated in the forum to analyze the advantages of online dramas and discuss the marketing model of online dramas.

The first year of online drama highlights the advantages of online drama

Mentioning online video often means fighting alone, fighting small things, having personality but not standardized, and not having a complete industrial chain. However, the 4+1 plan supervised by Peng Haoxiang has broken this inherent concept, and 2010 is also known as The first year of online drama. Yin Hong, executive vice president of the School of Journalism and Communication at Tsinghua University, explained that the reason why this year is the first year of online dramas is that online dramas (online TV dramas + online movies) have now formed a new industrial chain, and this year is the first time it is large-scale presentation. This model will definitely be replicated in large numbers next year and will drive more intense competition in the Internet industry. Yin Hong analyzed that compared with traditional cinema movies, online movies have a wider audience. About 300 million people watch all movies in China a year, and 4+1 clicks exceed 200 million. rdquo; This also means that the social influence of the creator can be greatly enhanced. In addition, the combination of online movies and advertising placement can combine advertising elements to create from the beginning of creation, changing the audience's resistance caused by rigid advertising placement in the later stage of film and television works creation. The broadcast platform can also reap huge benefits. The volume of clicks and advertising revenue can benefit investors, media, creators, and audiences. rdquo; Film box office expert Liu Jia added that due to the low cost and low threshold of online dramas, it also provides opportunities for newcomers to practice and helps newcomers stand out. Tan Fei believes that due to the current gap in the review of online dramas, this also provides huge space for creators.

4+1 plan becomes a mature example of online movie marketing

Although online dramas have many advantages compared with traditional film and television dramas, there are still many issues worth discussing on how to do a good job in marketing and form a mature and complete industrial chain. The 4+1 plan supervised by Peng Haoxiang provides a relatively mature example. ldquo; The three producers of the 4+1 program, Bai Ye, senior manager of Samsung's mobile phone department, Feng Rui, general manager of Beijing Duofen Film and Television Culture Co., Ltd., and Zhao Jing, senior editor of Sina Entertainment, introduced the production process of the program. According to reports, the“ 4+1” plan was based on the concept of Samsung's mobile phone commercial. However, after clever story arrangement, the product was fully integrated into the plot of the film, and the delivery of the product was unknowingly completed. In the entire production process, whether it is the addition of big directors and big actors, or the capital investment and completion quality, it has almost reached the true meaning of the movie. At the marketing level, it has combined the communication advantages of Sina and other online platforms. Since the launch of the first part on October 15, As of December 9, in less than two months“,” the four short films of the 4+1 plan had reached 210 million clicks, setting an astonishing record. Bai Ye also mentioned that the audience of online movies is more biased towards young users. Therefore, there will be a 1 (a feature film)after 4 that will be screened in traditional theaters. The two lines will be held simultaneously. Four short films will also be used for the upcoming feature film laid the foundation and completed the preliminary promotion.