Hanwang Electronic Paper invites Xu Qing to endorse and advertise intensively on CCTV

On one side is a first-line actress in the mainland in her prime, and on the other side is a first-class electronic paper book product that is in the limelight. Now an elegant handshake is staged on CCTV." mdash; Starting from December 1, 2009, a new commercial for Hanwang Electronic Paper Books, endorsed by advertising industry magnate Ye Maozhong and Huayi Brothers 'contract actor Xu Qing, will be intensively released on many CCTV channels to promote the comfort, health and technological charm brought by reading electronic paper books.

It is understood that Hanwang Electronic Paper Book won the bid for the two gold advertising resources: news broadcast standard version and weather forecast 1+1 in CCTV's 2010 gold resource bidding on November 18. This time, the intensive launch of many channels such as CCTV-1, 2, 4, 10, News, etc. also shows Hanwang's emphasis on CCTV's influence and the strong strength of its own brand. The commercial released this time was personally created by Ye Maozhong, a bigwister in the advertising industry, and was tailor-made for Hanwang electronic paper book products. Special effects were used to make the entire film full of technological and fashion sense, highlighting the creative and high-tech quality of the electronic paper book products.

According to Hanwang Technology, the reason why Xu Qing was chosen was because of her status and elegant and calm temperament as a first-line actress in the mainland. With the popularity of "The Founding of a People's Republic of China", Xu Qing successfully shaped Soong Ching Ling and recently officially signed a contract with Huayi Brothers Film and Television Company. With a wonderful performance in front of the screen and a gorgeous turn, Xu Qing once again embarked on CCTV's advertising platform and became a promoter of national e-reading.

Liu Yingjian, chairman of Hanwang Technology, believes that CCTV is the most influential and brand-powerful media in China. The alliance between Hanwang Electronic Paper Books and CCTV's brands can make more consumers realize that my country's completely independently developed national technology products have been integrated with global handwriting technology. Fully synchronized.