"Running Man 3" has an online title of 180 million yuan, and iQiyi has announced its advertising fee in a high-profile manner

The merchant named it is Youxin Used Car. Youxin believes that those born in the 1980s and 1990s are facing buying cars and will tend to buy used cars. According to the broadcast data of "Running Brothers 2" provided by iQiyi, the audience of running men is mainly born in the 1980s and 1990s, and nearly 60% of these people will watch more than 60% of the program content after opening the video.

"Run Brothers 3" will be aired in the fourth quarter. Iqiyi, which has won the exclusive rights to broadcast online, has already won an online naming fee of 180 million yuan from this season's running man.

The merchant named it is Youxin Used Car. Youxin believes that those born in the 1980s and 1990s are facing buying cars and will tend to buy used cars. According to the broadcast data of "Running Brothers 2" provided by iQiyi, the audience of running men is mainly born in the 1980s and 1990s, and nearly 60% of these people will watch more than 60% of the program content after opening the video. Because they felt that their users overlapped very well with the audience watching Running Man, Youxin spent a lot of money to get the program's online title.

For the naming fee paid by Youxin used car this time, there are several figures that can be compared here. In 2013, Yinlu Food Group spent 66 million yuan to obtain the exclusive online naming rights for the second season of "Where Are We Going, Dad". In 2015, iQiyi's self-made "Strange Qi Shuo" received a title fee of 50 million yuan. The 2015 self-made "Falling in Love with a Supermodel" received more than 40 million yuan in naming fees from Jingdong. In the title season of variety shows, this number is very good.

iQiyi held a press conference specifically for the negotiation of this naming cooperation. At the press conference, Dong Xuanyu, general manager of iQiyi's content marketing center, said,"In addition to the title advertisers, other advertising opportunities are still under negotiation, and there are more than 50 advertisers who have the intention to follow up."

Editor: yvonne