Short Video are so many entrepreneurs, why does Qiu Bing, former CEO of The Paper News, make a "pear video"?

Short Video entrepreneurship was described by Qiu Bing as an opportunity to see the field. Since the beginning of this year, more than 4 companies have received investment in a single month, and many companies have launched Short Video applications.

The 48-year-old Qiu Bing still retains some qualities that are familiar to friends and readers: thinking carefully about certain issues, knowing what he wants, and the strong feelings and idealism in them-just like two years ago. The article "My Heart Surges Like Yesterday" that caused a whirlwind. Half a year since starting the business, Qiu Bing once again used an article "The Road to the Coming Times" as the opening speech for a new project.

The story of "The Road to the Coming" is not complicated. From Fudan to Chongqing mountain villages, characters have also changed from college students to primary school students of the last century. Qiu Bing tried to tell a story of understanding. On the long road of life,"we experience danger, find friendship, and get to know ourselves on this road."

Entrepreneurship is Qiu Bing's way to re-understand himself. It has been more than half a year since the resignation that caused a sensation in the industry, and the field of Short Video that Qiu Bing devoted himself to has gradually returned to calm down after the outbreak. Despite this, Qiu Bing's pear video still attracted a lot of attention. After the launch of works such as "Runner-up" in August, people were speculating whether the pear video, which received 500 million yuan in venture capital and was almost led by the original team of The Paper, could win with emotion? On November 1, we chatted with Qiu Bing's office in Shanghai about his entrepreneurship, transformation and some thoughts.

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influence accumulated in the past will continue to play a role in the preparation period of its new project, attracting the attention of the outside world. Qiu Bing entrepreneurship in the traditional media wave of resignation is more interpreted as "self-improvement".

The team size of Pear Video has gradually increased to about 250 since the recruitment began in July. Qiu Bing, who left his job in May, completed the sprint before the launch of Pear Video and the transformation of his former media person to his identity as an entrepreneur.

Pear Video is positioned as an information Short Video platform. The field of Short Video has become a red sea of competition, with Short Video products including life aesthetics and youth subculture emerging one after another. Therefore, Qiu Bing emphasized Pear Video's information Short Video identity."From my perspective, the first thing is to obtain information. Short Video cater to this demand more straightforwardly, which is completely different from some works or Short Video of TV stations. In addition, the narrative method of Short Video has undergone great changes, and it is definitely not about shortening TV news and putting it on the Internet."

In fact, despite the huge expectations of the outside world, Qiu Bing seems to have no intention of recreating a Short Video version of The Paper News. Qiu Bing also always emphasized the difference between pear videos and news Short Video in an interview with Sansheng.

The documentary "Runner-up" launched in August reflects this trait. The film was launched during the Rio Olympics because it conveyed the central idea that "the runner-up only lost to one person, and everyone's applause should not be lost" was in line with the public opinion against the "gold medal theory" at the time, and became the first public launch of the pear video.

Qiu Bing also admitted that compared with ordinary news videos,"Runner-up" reflects the value pursuit of pear videos. "In the end, you are still the core value need. From our perspective, we also hope that they will have such a transmission." The background of the background of traditional media such as The Paper is highly condensed into "keeping the bottom line." "I wouldn't say that I had to strengthen my way of expression, and in the end, I would even conclude it wrong. The expression is still a very interesting expression, but my bottom line is still there." he said.

"Maintain a high degree of consistency"

Pear Video also builds a diversified content output system in addition to producing "Runner-up". Since it was previously announced in media reports that "more than 500 finely cut Short Video" would be uploaded every day after being launched, of which about 100 are guaranteed to be "original content," the pear video platform undoubtedly requires more production individuals to join.

Pear Video has therefore established a photographer system as a content source channel. Shooting guests is the "key part" of pear videos. Through the media resources and reputation accumulated by the team, Pear Video recruited people who had background in traditional media or had contact with media as the first batch of photographers, and then this group of photographers incubated new people through recommendation or recruitment. "Some people have some fans themselves, and he is responsible for building this network." Qiu Bing explained to "Three Voices".

Pear Video currently has a ticketing system with up to 3100 people all over the world. Pear Video and Qiu Bing added manual intervention elements to this process. The content uploaded by photographers needs to be edited in the background of pear video and released, and the push stay time shall not exceed 24 hours; the photographers system also has a planning function. Pear Video will take the initiative to chat with photographers,"How do you shoot and where should you shoot?" and provide training for photographers.

"The proportion of artificial ingredients is very high." The bottom line to be kept also includes raising the threshold and eliminating the phenomenon of "edge ball" in the subject matter. Qiu Bing admitted that this is due to the tonality of the pear video. The sub-system of the photographer still needs to maintain the tonality consistent with the pear video for the time being. "During the investment period, style, even values and standards must be established."

Establishing an output system with consistent tonality requires a lot of time or money, but Qiu Bing believes that it can help the early brand structure of Pear Video."Now the content in Pear Video is relatively complete at the beginning and end, and the style is relatively clear., at a glance, you can know that it is produced here."

Qiu Bing maintained a consistent view on technology. In addition to the algorithm, Pear Video will retain manual intervention in its push in the future, with editors "telling you what the hottest topic is today."

Qiu Bing is also looking for a delicate balance between technology and manual intervention. "When Pear Video starts, it should be of medium scale, have its own attribute and style, and original accounts for a considerable proportion. These are its characteristics. In the future, we must build a platform, supplemented by various standard technologies. This platform will not be small. I think if the photocopying system can be enlarged and expanded, it will provide a lot of materials."

The pear video "Do what you believe is right"

was officially launched today. Accepting public inspection is also the last process for Qiu Bing to consider whether he is qualified to start a business. Qiu Bing thought very clearly,"The Internet does not have the path of a century-old store, and the time to determine whether you can succeed is very short." Although investors did not put forward hard indicators for pear videos, Qiu Bing still insisted that "self-requirements and team requirements" should exceed investors 'requirements.

Pear Video received 500 million yuan in venture capital after its establishment, nearly 70% of which came from the support of Chinese Culture and its chairman Li Ruigang. Qiu Bing admitted that he had reached a consensus with Li Ruigang, Chairman of Chinese Culture, in the field of Short Video entrepreneurship."As soon as we came out to directly communicate with him about making video products, I felt that there was a tacit understanding and he was also quite interested in this area."

In fact, Li Ruigang and Chinese culture can also give Qiu Bing and Li videos more resources or direction reference. Chinese Culture has long maintained close cooperation with overseas companies such as Warner and DreamWorks.

"I think what he (Li Ruigang) has provided us with not only funds, but also an international perspective." Qiu Bing said. After receiving financial support and resource support, Pear Video began to explore markets and content sources. In addition to building a photocopying system, shooting original photos and purchasing copyrighted content from overseas platforms including YouTube, Pear Video will try to find more possibilities for monetization in the future. "We are also mulling some so-called just-needed areas, such as parent-child, education, medical care and health care. The possibility of charging in the future is at least greater than the possibility of general information."

Qiu Bing also admitted that there will be problems in competition in the field of Short Video. The competition in the field of Short Video has entered its second stage, and veteran players such as Yitiao, Erjingbao and Niizai are developing new operating models.

Although Qiu Bing has expressed his hope to win over young users on many occasions and has a cruel elimination mechanism internally based on data development, he still said,"How sticky this kind of Short Video information is will have to be tested."

More importantly, although he emphasized the objective existence of the Short Video information market and made some assumptions about the future development path of Pear Video, Qiu Bing admitted that he still needs to adapt to changes. He defined his transformation from media person to entrepreneur status as from Party A to Party B. "All aspects you face are a market entity and a weaker party. You will feel that you see a lot of enthusiasm and warmth."

Qiu Bing made an analogy,"If writing an article must produce actual marketing results, it is complicated and becomes a business. You just think about it here and there. In the end, I think that writing an article or taking a picture may degrade its purity, and you will think about it a lot. In the end, to be honest, you can only move yourself, or Only by expressing what is inside you can you move others. Once people start a business, they won't think about problems like this and feel anxious all day long. This thing will make others less interested. To be honest, one person can't refine everything from all readers."

Qiu Bing also emphasized that he can accept change,"You start a career and see many things clearly. When you grow up, what you do as a CEO in the end is basically nonsense. It's always a normal person. You are a father, you are a husband, you are a son, it's just these things. We used to carry a backpack in the system, but now we usually carry a backpack. It's quite happy."

In a sense,"My Heart Surges Like Yesterday" two years ago became a footnote to Qiu Bing's idealist identity. Two years later, on November 2, just as the pear video was officially launched and entered the countdown stage, Qiu Bing and his new project once again quoted Bob Dylan's lyrics as an opening statement,"People rarely do what they believe is right. They do what is easier to do and then regret it. We don't want this to happen." Qiu Bing said that making pear videos is "an unfinished wish for our group of people","it is very excellent and has a high number of fans", and "there are various possibilities."

As a former media person and today's entrepreneur, Qiu Bing has always insisted on giving a different but confident attempt in a unified environment. "After we built this client, they said it was very cool. Can the country accept this kind of cool one? I said we deserve to use silly things? Always make progress forward." he said.

Editor: yvonne