iqiyi's online movie salon was officially launched on August 18th. In the first phase, Wang Shaobai, a well-known teacher from the Director Department of Beijing Film Academy, was invited to discuss with hundreds of practitioners about the topics such as "the positioning of the Internet market and the improvement of creative standards" that the Internet industry is most concerned about.
on August 18th, iqiyi's online movie salon was officially launched. This is another large-scale offline exchange activity launched by iqiyi after iqiyi's "Internet Film Summit Forum" in May this year. Wang Shaobai, a well-known teacher in the Director Department of Beijing Film Academy, was invited to give a lecture for the first time. Discuss with hundreds of NetUniversity practitioners on the topics such as "the positioning of the Internet market and the improvement of creative standards" that are most concerned by the Internet industry. It includes the core ideas and skills that need to be mastered in business operations, such as workflow, screenplay, spatial deconstruction, lens positioning, casting, lines, modeling, and even how to establish style. The first salon lasted for 4 hours, during which it received a lot of applause and positive interaction from hundreds of online blockbusters.
since the concept of" online movie "was put forward in 2014, iqiyi and his partners have been promoting the upgrading of the industrial model through cooperation in normative upgrading and marketing model innovation. At present, iqiyi has reached close cooperation with nearly 700 partners and has launched more than 2000 online blockbuster films. How to catch the attention of users in the fierce market competition is the subject that all the big pieces of the net have to face and tackle. IQiyi net salon arises at the historic moment. IQiYi.com Grand Salon will provide continuous communication opportunities for NetUniversity practitioners and industry observers. It is expected to hold eight events a year, inviting professional college teachers, screenwriters, directors, producers, film marketing and other industry celebrities to communicate on hot topics in the industry and core creative links.
online University launched in 2016, many films, such as "Mountain Cannon into the City 2", "White Fog riddle Bank", "Men and Women Day and Night" and "my Best Goddess", have achieved a double harvest of word-of-mouth traffic with excellent production standards and innovative marketing. In the future, iqiyi will also go deep into all aspects of the online industrial chain and invite film parties, individual teams and creators with successful experience to participate in the salon to share and exchange. the following is iqiyi's first online movie salon "broadening the Creative Vision of online Movie" speech: strong > that is, the film needs to follow the basic rules of film creation / strong > how on earth is it positioned? NetUniversity is a movie, and it needs to be clear that online movies are first of all movies, only when the network is chosen as the projection platform. At present, some people think that a film is a story, a star or a box office, but in the view of teacher Wang Shaobai, a film is to "impress", especially NetUniversity, which needs to follow the most basic rules of film creation. establish their own work flow, work methods and professional point of view, and strive to impress the audience. The core narrative logic of the film will not change. Compared with cinema movies, the advantage of online movies lies in the platform. Based on the network platform, NetUniversity can quickly and timely catch hot spots and oriented events, this characteristic can enable NetUniversity to lead and create trends in a certain period of time.
Story victory is the key actor to push the advantage
there are now more than 200 types of movies, each of which has its own characteristics. Genre film sounds a little popular, but in fact, it is the largest classification of movies. As long as the film has certain creative rules and techniques and presents certain effects, it can be classified as a genre film. At the lecture, Mr. Wang Shaobai used typical road films such as lost in Thailand and due date as an example to describe the more profound mental growth behind seemingly playful road films. and these storytelling skills are precisely the parts that Chinese Internet creators can learn in depth. in addition, teacher Wang Shaobai shared his views on the choice of actors. The advantage of online blockbuster movies lies in the promotion of innovation. Actors should emerge one after another in a sound film and television industry. The selection of actors should be based on a full understanding of the script, not with popularity as the only criterion, actors can fit with the role, the appearance of characters is more important. With the proper audio-visual language of the film and the icing on the cake of the actors, we should be able to make a good film successfully. strong > the backbone of the new generation of directors will appear in the online industry / strong > who are the target audiences of online blockbuster movies? Because of the characteristics of the network platform, big online movies can be shot specifically for specific people. Such as e-sports, game themes. The premise of subject matter and audience segmentation should be affirmed, but it should be clear that the positioning of audience groups should be broader. For example, Hollywood Pixar animation is characterized by family fun, suitable for all ages. Chinese films are defined as fifth-generation and sixth-generation directors because of their similar social background. Because of the diversity of society, the new generation has not yet been clearly labeled. If this generation can become a generation, perhaps its representatives will emerge from the Internet industry. Although the society is diverse, this group of audiences still have a main body, that is, the "middle class group". The production of the film should be in line with its "aesthetic" characteristics. This group of people are the most dynamic, more inclusive and have a wide range of aesthetics. For the development of NetUniversity, in line with the rapid development of this group of aesthetic is very important. strong > if you have faith in making a movie, you need to learn from the essence / strong > teacher Wang Shaobai believes that for film creation, film is not an original art, it needs to be created on a certain basis, the important thing is to learn from the essence. In order to make a good film, we must watch more, practice more and learn more from it. This kind of "reference" should be deep-seated. Only by wrapping the typed creation on the basis of the basic story prototype can we make a good work. The most important core of a good work, whether it is a feature film, a short film or a documentary, is the philosophical cognition at the social level. what needs to be made clear is that reference is not the same as "shanzhai". The creation of NetUniversity should reject the creation of network style and refuse to be grandiose. IP works may be a part of the network, but the problem is not the network industry at all, but a kind of creative mentality. A high-quality film requires the early carving of the script and the precise control of the process from line composition to light and shade to color matching. As a frontline practitioner, it is disadvantageous for any industry to have the consciousness of making high-quality products, settle down, have a pious mentality, take a long view and kill the goose that lays golden eggs. To this end, a film, if in line with the age to grasp the commonness of the audience, coupled with the above-mentioned precision production control, will be successful. Edit: vian