Happy Shopping joins hands with He Jiong to establish a new company Damei Fashion targets Social commerce

on the evening of December 4, Happy purchase announced that its wholly-owned subsidiary, Happy News, planned to co-invest with the wholly-owned subsidiary of Ruhan Holdings, a wholly-owned subsidiary of Ruhan Holdings, and he Jie, to establish Damei Fashion Mutual Entertainment Network Technology Co., Ltd. (referred to as "Damei Fashion").

original title: happy News, meaning, he Jiao plans to set up a new company, Damei Fashion, and uses KOL to get through celebrity e-commerce

on the evening of December 4, Happy Buy issued an announcement. Its wholly-owned subsidiary, Happy News, plans to jointly invest with the wholly-owned subsidiary of Ruhan Holdings, a wholly-owned subsidiary of Ruhan Holdings. Set up Damei Fashion Mutual Entertainment Network Technology Co., Ltd. (referred to as "Damei Fashion").

announcement shows that the registered capital of Damei Fashion is 10 million yuan, and all shareholders contribute in cash. Among them, Happy News contributed 4.9 million yuan, holding 49% equity in Damei Fashion, implying that e-commerce contributed 4.1 million yuan, held 41% equity in Damei Fashion, and he Jiong contributed 1 million yuan, holding 10% equity in Damei Fashion.

the announcement points out that the main purpose of Damei Fashion is to complete the most important part of celebrity e-commerce: the key building of KOL (key opinion Leader). Damei Fashion strives to establish the sense of trust of celebrities around content, celebrities and goods, enhance the content correlation between celebrities and goods, and create effective sales channels relying on the dissemination of information. open up the product supply chain and different content supply chain sales transformation, redefine the new makeup retail model.

Happy Shopping said that the establishment of Damei Fashion this investment is an important move for the company to vigorously develop its social e-commerce business, which will help promote the further development of the company's social e-commerce strategy and accelerate the realization of fan flow.

according to public information, Happy purchase was founded at the end of 2005 by a joint capital injection of 100 million yuan by Hunan Radio, Film and Television Group and Hunan Satellite TV, and officially opened for operation in March 2006. Happy purchase starts from "TV department store, chain operation" and locates "media retail and e-commerce". In January 2015, Happy Buy was listed on Shenzhen gem.

as a wholly owned subsidiary of Happy Shopping, Happy News was established in March 2009. In 2010, the beauty show "I am a Beauty" launched by Happy News was broadcast on Hunan Satellite TV, hosted by he Jiong and Wu Xin. In 2013, Happy News transformed into an Internet company, built its own e-commerce platform, and spent a year and a half polishing APP and converting advertising thinking into traffic thinking. Through the cooperation with Niuer and other beauty makeup talent, Happy News has also won the agency of many goods and built its own supply chain.

on the other hand, Ruhan, formerly known as Taobao brand "Libelin", was founded in December 2012 and landed on the new third board through backdoor Kerry in the first half of 2016. Relying on strong data analysis capabilities, supply chain back-end support and company operation and management capabilities, Ruhan and online celebrities have established a cooperation model of "you are as beautiful as flowers, and I am responsible for making money to support my family". To help them exert commercial value in the areas of e-commerce cash, advertising agency and pan-entertainment, and form an "assembly line" online celebrity production model.

in March 2016, Ruhan set up a wholly-owned subsidiary Hangzhou Hanyi Electronic Commerce Co., Ltd., which is based on the Internet platform to realize the sales of products within its business scope; at the same time, carry out technical development of computer software and hardware, technical consultation, technical services, clothing, shoes, hats, leather goods design and other services.

Edit: nancy