Which China companies are enjoying the benefits behind Mission Impossible 5

On September 6,2015, China's long-awaited Hollywood blockbuster Mission Impossible 5 finally landed in the mainland cinema market. Such a piece of "box office fat", which companies are behind the profits?

Original title: "Mission Impossible 5" is such a "box office fat". Which China companies are enjoying the revenue behind it?

On September 6, 2015, China fans 'long-awaited Hollywood blockbuster "Mission Impossible 5" finally landed on the mainland theater market. At the premiere in Shanghai, starring Tom Cruise, Paramount executives and Alibaba boss Jack Ma were all present.

So far,"Mission Impossible 5" has achieved more than US$500 million in box office overseas. Judging from its reputation after its release in North America, box office pre-sales and publicity in the China market, this is at least a blockbuster work with a box office of 1 billion +(RMB), and there is even the possibility of breaking the foreign language film box office record of 2.424 billion yuan for "Fast and Furious 7".

Which companies are enjoying the benefits behind such a piece of "box office fat"? Reporters came to tell everyone the story behind the scenes on August 18.

First of all, in the current external promotion of "Mission Impossible 5", in addition to Paramount, the only producers in China that "frequently appear" are Alibaba Pictures and 1905. However, in fact, there are two other extremely low-key producers hidden behind this: A-share listed companies Contemporary Oriental and Wanda (not sure whether it is Wanda Cinema or Wanda Films). Do you have the urge to enter the stock market early tomorrow morning? Don't dream, Contemporary Oriental had suspended trading as early as August 26, so if you don't have a life to get rich, you should continue to listen to gossip.

Producer NO1-Alibaba Pictures,"Online Promotion + Derivatives + Ticketing"

Among all the China producers of "Mission Impossible 5," Alibaba Pictures is the earliest to launch publicity, and it is also the most successful one to use "Mission Impossible 5" to package and spread its self-image.

When "Mission Impossible 5" was released in North America in August, the Alibaba Pictures brand LOGO had officially appeared in the opening title. Alibaba Pictures is one of the investors in "Mission Impossible 5". The two sides have officially announced the signing of a cooperation agreement earlier. So what is Alibaba Pictures 'specific investment share and division of labor?

The reporter inquired from many deep-throat people in the industry that Alibaba Pictures and Wanda's investment share in "Mission Impossible 5" overall accounted for 5%. It is understood that Paramount gave 1905 a total of 10% of the film investment share, 1905 gave 5% of the equity to Contemporary Oriental, and the remaining 5% to Alibaba Pictures and Wanda.

In terms of specific domestic division of labor, Alibaba Pictures is responsible for the three major parts of "Mission Impossible 5":"online promotion + derivatives sales + ticketing". As Jack Ma's first Hollywood project after investing in Alibaba Pictures, the significance of "Mission Impossible 5" to Ali is self-evident: Ali very much hopes to showcase Ali's "muscles" to the industry through the cooperation of this movie, namely the film ecosystem of "Taobao Movies (ticketing)+ Entertainment Treasure (promotional crowdfunding)+ Sina Weibo (promotional)+ Tmall and Taobao (derivatives)".

It can be said that Ali's current film publicity energy cannot be ignored by any film company. According to the above-mentioned domestic division of labor and pre-sales, according to the data provided by Yi En, the pre-sales box office of "Mission Impossible 5" exceeded 20 million yuan, ranking first among all films in the same period. In terms of derivatives, there are currently more than 30 derivatives launched on Taobao and Taobao crowdfunding platforms, covering clothing, 3C, home furnishing and other fields.

Whether it is Baidu, Tencent or Cat Eye, they basically only have ticketing platforms and lack promotional platforms and derivatives sales platforms. Although Shiguang. com has a derivatives mall, online ticketing is very weak and does not have strong online promotion functions.

Producer NO2- 1905 Film Network, from "assisting in filming" to "produced in China"

, it seems that 1905 has become the only channel for cooperation between China film companies and Paramount. Whether it is Alibaba Pictures, Wanda, and Contemporary Oriental, the total 10% interest of the latter three in "Mission Impossible 5" comes from 1905. In addition to the "distribution" of rights and interests, 1905 is mainly responsible for offline media promotion and implementation promotion of the film.

Founded in 2004, 1905 Film Network is one of the key websites under the State Administration of Press, Publication, Radio, Film and Television. Relying on the official background and the resources of CCTV's 6 movie channels, the relationship between 1905 and Paramount began to heat up after the release of "Transformers 4".

Since "Transformers 4" opened in mainland China on June 27, 2014, it has continued to rank first in single-day box office. It has been invincible and has continuously set various box office records in mainland China. The final box office locked in 1.97 billion yuan, breaking the previous China box office record held by "Avatar." Paramount Vice Chairman Rob Moore thanked 1905 Film Network for this.

It is worth noting that in the public information of "Transformers 4", Paramount was the producer, but in 1905, the identity wording at that time was only "assisting in the filming" rather than the producer. However, in fact, 1905 provided a lot of support for the production, implantation, marketing promotion, premiere and other aspects of "Transformers 4", which led to the subsequent popularity of "Transformers 4" in the mainland market of China.

This time in "Mission Impossible 5", 1905 appeared in the movie in the name of the producer. Perhaps a "Transformers 4" made Paramount see not only the huge potential of China's film market, but also the important role of 1905.

Producer NO3-Contemporary Oriental, backed by a big tree to enjoy

the shade, Contemporary Oriental enjoys a 5% interest in "Mission Impossible 5". This listed company once disclosed that the company participated in "Mission Impossible 5" and can also obtain the right to share the film's global box office. Although Contemporary Oriental has long been involved in the film and television business, and has also produced film and television dramas such as "Wang Dahua's Revolutionary Career","Living Color and Fragrance", and "Moon Supply", they are generally non-touching film and television products. So why can such a little-known film and television company get the largest share of China's "Mission Impossible 5"?

This starts with Contemporary Orient and the behind-the-scenes shareholders of 1905. In 2014, 1905 Network successively established 1905 Interactive Company, 1905 Film Company, 1905 Digital Media Company, and 1905 Technical Service Company. Gradually establish the 1905 industrial cluster, integrate resources and make multiple efforts in the layout of the entire industrial chain. Among them, the behind-the-scenes boss of 1905 Interactive Company is Xiamen Contemporary Culture Development Co., Ltd., which is also the controlling shareholder of Contemporary Oriental. Now I understand why contemporary Oriental can win "Mission Impossible 5" so well.

Producer NO4-Wanda,"The movie schedule has the final say on how much the box office requires

." As for Wanda's information in "Mission Impossible 5", Digital Entertainment Jun has the least knowledge about Wanda, because Wanda is too closed. The information we currently have is that Wanda + Ali shares a total of 5% of the rights, and Wanda will take care of the film's screening rate.

However, don't forget Wanda's overseas theater assets. In 2012, Wanda spent US$2.6 billion to acquire AMC is the second largest theater in the United States. This year, Wanda acquired Hoyts Group for US$2.2 billion is the second largest theater in Australia.

For Hollywood blockbusters like "Mission Impossible 5", the box office revenue of other regions of the world outside the China market, especially in North America, is extremely critical and important. Looking at domestic screeners, the only one with overseas theater assets and strength is Wanda, which may be an important reason why Wanda was chosen in 1905.

Editor: vian