Magnifee Media received tens of millions of Pre-A rounds of financing, which will accelerate IP incubation

Magnifee Media will speed up the incubation and training of IP in the pan-entertainment field. In addition to the construction of original IP content, it will sign a large number of online screenwriters, directors, and independent producers to jointly develop online programs, online movies, online dramas and future theater films.

In 2015, online student content ushered in a new trend, with many giant companies entering with capital. According to public information, a total of 379 works were launched in 2015, with nearly 20 works with an investment amount of more than 20 million yuan, and some even invested as much as 50 million to 100 million yuan, which is close to the investment of satellite TV's major dramas. This figure was less than 5 in 2009, and in 2014, the number of works reached 205. Industry insiders predict that Internet Entertainment will produce a large number of listed companies, and at the same time, it will expand from pure Internet entertainment to other links in the industrial chain, giving birth to a new "unicorn" company.

On April 19, Magnificent Media, a professional entertainment content supply platform for young people, announced in Beijing that it had received Amphran Capital's Pre-A round of tens of millions of RMB financing. Ms. Li Miao, founder and CEO, said that after the completion of this round of financing, Magnificent Media will accelerate the speed of IP incubation and training in the pan-entertainment field. In addition to the original IP content construction, it will sign up a large number of online writers, directors, and independent producers to jointly develop online programs, online movies, online dramas and future theater movies.

Magnifee Media was established in December 2014 and is committed to building a China NO.1 entertainment IP incubator. In 2015, Magnifee Media developed trump IPs including: the online hilarious talk show "The Queen Comes", the brain-opening miniseries "The Staley", the popular comedy animation "Jianghu Little Snacks", and the Internet's first young entrepreneurial upstart micro-documentary "Tossing Ba Sao Nian", has a total of more than 500 million views on the entire network, and the program has more than one million regular fan users.

The company's core foundation is to be the producer, publisher, and marketer of Internet content. In the form of online programs, online dramas, big movies, offline dramas, talk shows and other content forms, through cooperation with video websites, social media, mobile media, local TV stations, outdoor media and other channels, we continue to deliver high-quality content IP to various fan users.

Ms. Li Miao, founder and CEO of Magnify Media, was the former editor-in-chief of 56.com. She worked hard in the video industry for many years. During her tenure at 56.com, she has been pursuing the strategy of "originality" and "video socialization" and led the team to establish PGC and UGC content systems. Li Miao said in an interview with reporters,"The ability of the content entrepreneurial team to create original content IP is the first important, with good content, realization becomes possible." For example, our weekly mini-sitcom "There's a Stem" and the talk show "The Queen Arrives," many customers are looking for custom implants for their brands. We believe that only by opening up the entire content production process and building a virtuous cycle of content system and talent training mechanism, IP incubation and continuous production of high-quality content can become possible."

When talking about why the content done by Magnifee Media is popular among fans, Mr. Zhou Yicong, vice president and general director of Magnifee Media, analyzed and explained: "First, in terms of topic selection, our program can better grasp current affairs hot spots, life troughs, social common problems, etc., trigger discussion among the audience, which is time-sensitive or resonating topics, and the audience is more willing to forward and share. Second, in terms of plot design, most of the plot or line design of the program adopts styles such as "suspense","reversal" and "insinuation" to highlight the content theme, which is more attractive than the plain plot expression. Either don't act or pretend, or pretend to be cute. Third, in terms of role interpretation, the anchors and actors in the program are all Internet celebrities with rich acting skills, down-to-earth and personal characteristics. The audience said that it is easier to get into the drama and the plot is more vivid and interesting, which ensures the overall quality of the program."

Ms. Zhou Weili, partner of Amphran Capital, said: "The pan-entertainment field is the direction we have always been focusing on. We not only take a fancy to Li Miao, founder of Magnifi Media, for his rich experience in the video industry, but also agree with the unique thinking of the post-90s team behind him. Way and ability to continuously innovate."

Editor: yvonne