Qin Lan established a film and television fund and turned investors into five major business sectors focusing on "Internet + Movies"

It would have been good to have peace and quiet in charge of beauty, but Qin Lan seemed more willing to unload many burdens. In the past year, in addition to filming and doing public welfare, she also established a film and television company and turned her investor to establish a film and television fund, and personally spoke for it.

Qin Lan was the first to know well as the beautiful painting in "Huanzhu Ge 3". She has many excellent works in her more than ten years of acting career. The two works filmed by Qin Lan this year are very eye-catching. One is the urban emotional drama "Let's Fall in Love" with an investment of 150 million yuan. This drama employs the "Tiny Times" styling team, the art directors of "Ambush from All Faces" and "Taoist Down the Mountain"; The other is "Brothers Sleeping on My Top Bunk", which was released on April 1 and was supervised by Gao Xiaosong. The box office broke the 110 million mark in just ten days.

When I first met Qin Lan, I was infected by her cheerful and straightforward character."In fact, I can live well without starting a business, but I don't want to confine myself in an environment. In addition to actors, I like to challenge myself."

Originally, it would be good to have peace and quiet in charge of beauty, but Qin Lan seems to be more willing to unload many burdens and show her best state. In her view, women in the new era can take care of career, family and love. In the past year, in addition to filming and doing public welfare, she also established a film and television company and turned her investor to establish a film and television fund, and personally spoke for it.

Moving behind the scenes and setting up a film and television company

with a low-key profile, Qin Lan was the first to know well as the beautiful painting in "Huanzhu Princess 3". There are many excellent works in her more than ten years of acting career. The two works filmed by Qin Lan this year are very eye-catching. One is the urban emotional drama "Let's Fall in Love" with an investment of 150 million yuan. This drama employs the "Tiny Times" styling team, the art directors of "Ambush from All Faces" and "Taoist Down the Mountain"; The other is "Brothers Sleeping on My Top Bunk", which was released on April 1 and was supervised by Gao Xiaosong. The box office broke the 110 million mark in just ten days.

In addition to acting, on the recently exposed LeTV Pictures shareholder list, 43 shareholders involve 19 film and television stars, and Qin Lan is also listed.

In addition, at the end of last year, Qin Lan established Woxing Films in a low-key manner. It is understood that Woxing Films mainly covers five business segments: film and television production, artist brokerage, fund management, IP development, and business marketing. The five support each other and comprehensively connect with fields such as games, mutual entertainment and cultural real estate. Efforts will be made to create an all-round large-scale IP plan for Internet + movies, in-depth cooperation and cultivation of young directors and screenwriters, and use capital and resources to intervene to promote more potential projects.

According to Qin Lan, Woxing Pictures has its own screenwriters and project planning team. From childhood to comics, online dramas, and movies, it will gradually turn the project into a continuous product. "But not all projects can be done with IP. The story content must be enough to make an online drama and accurate to the size of the movie. This is very rare."

At present, Qin Lan's projects include seven projects including the absurd action comedy "The Auspicious Day Incident", the soft science fiction movie "Futurist Report", the urban fantasy IP "The Secret Gate of the Secret", and "The Runaway Bride". There are many large-scale production IPs, and she will control the project as a producer. In addition, her career map also includes creating new people, and her artists include Zhang Rui, Huang Zijun, Wang Siyao, and Lu Yulai. Today, Qin Lan seems to be the female owner of an all-round film and television company.

Business

stories of stars turning into bosses are common. Stars such as Hu Haiquan, Huang Xiaoming, AB, Chen Kun, and Ren Quan have appeared in various business activities as "investors". For Qin Lan, it took a long time to transform into the chairman of a film and television company in 2016 and establish a film and television fund.

On April 19, Qin Lan cooperated with Tairan Tianhe Equity Investment Fund Management Co., Ltd. to create the "Tairan Woxing Film and Television Fund." Qin Lan serves as the image spokesperson and investment consultant of the film and television fund. The overall fund is currently operating well, and later matters are also under negotiation.

Product endorsements endorse positioning and quality, and the fund itself is also a product. Qin Lan said. In fact, there is a contradiction between investment and creation. Endorsement for capital, starting from the work itself, and using funds to make high-quality IP.

Moving to work behind the scenes, we are faced with more levels of difficulties and pressures. Qin Lan said: "As an actor, in the play, I have to complete the role under the specified circumstances. In life, I like challenges and unknowns, and I don't want to continue to read the lines that have been written according to the script. I know that starting a new field requires a lot of time, energy and professional judgment. Fortunately, I have a very good team and can learn from experienced friends in the circle."

When asked if she would invest in projects other than film and television, Qin Lan admitted that she would try it: "Many of my sisters around me are doing venture capital and have invested in many entrepreneurial projects in a manner that cast a net. I want to build on this fund and Woxing Pictures, first make the projects at hand solid and skilled, and there will be many new attempts in the future."

Investment keywords: The market

is different from investment in technology. Qin Lan starts with the films and television she is familiar with. From the perspective of the storytelling nature of the play, as an industry insider, she has rich experience in what kind of work is good and what kind of work can have a fermentation effect in the market. We live and grow up in this era, and naturally we must understand and burn this era. Qin Lan has been discussing with the team the preferences of young consumers and the development trends of film and television, and cooperated with the team to conduct systematic research and analysis.

"As an investor, I am still a newcomer and need to learn and explore." Qin Lan said with a smile,"But compared with actors, investors have a broader perspective and the content they have to consider is more detailed. Now all the company's projects are supervised and incubated by my partners and I personally. We will use our experience in the industry to try our best to avoid visible risks and operate the project more perfectly."

There is only one keyword I ask for the team-there must be a market. There is market and content, but at the same time, it also values feelings and has the brilliance of humanity. In the next three years, I will invest in some high-looking and cost-effective film and television works."

Only good soil can nourish talents. Qin Lan self-confessed that she never cared about whether her employees checked in."They all took the initiative to work overtime, and the whole team was very senior and hardworking. Doing things requires long-term emotion. You can't just look at the front. Long-term is the way to manage. What I care about most is productivity. I have to dig deep and incubate good projects into a system."

Q: Will there be pressure for subsequent film releases?

A: My most important task in the project is to do my part well, that is, to grasp the team and finish the films one by one. As long as the film is good, the rest will come with the wind. Of course, many in the film and television industry also rely on fate. Sometimes the story is good and the shoot is good, but the box office may not be ideal. I won't care too much about this situation. If a person cannot afford to lose, how can he wait for his success?

Q: Are you good at financial management?

A: I actually rarely manage my finances. My friends often participate in projects that need them, and I don't know how to make careful calculations when investing with my friends. But if you are interested in it, you will plan it very carefully.

Editor: vian