State Administration of Radio, Film and Television Zhang Hongsen: China films must have craftsmanship, modernity and inclusiveness

Zhang Hongsen, director of the Film Bureau of the State Administration of Press, Publication, Radio, Film and Television, delivered a long speech, responding to the current public opinion hotspot that the growth of the film market is slowing down, and proposed three tasks that China films must undertake in the future.

Original title Zhang Hongsen: How do you view the slowdown in the growth rate of China films in 2016?

The "6th Shandong Cultural Industry Expo and Fair Film and Television Drama Industrialization Development Forum" was held in Qingdao on the 7th. Zhang Hongsen, director of the Film Bureau of the State Administration of Press, Publication, Radio, Film and Television, delivered a long speech, responding to the current public opinion hotspot that the growth of the film market is slowing down, and proposed three tasks that China films must undertake in the future. This speech is information-intensive and to the point. It does not sing high-profile or avoid questions. It is worth reading by those who care about the movie.

Zhang Hongsen

Since the industrialization reform of China films in 2003, the industrialization reform of China films has carried out the integration of industrialization, marketization, and commercialization from the entire industrial chain system of creativity, production, distribution, screening, and post-product development. We are reducing the entry threshold for films, liberating and activating film productivity, adjusting and improving film production relations, cultivating and exploring emerging film talents, promoting and expanding the opening-up pattern of China and world films, and other aspects, Both have carried out a series of earth-shattering reforms that are different from history.

The achievements of film reform, as evidenced by a series of figures,

are obvious to all. From 2003 to 2015, China films achieved a market growth rate of more than 35%. A large number of films have emerged that promote socialist core values, integrate ideological, artistic and ornamental qualities, and reflect the modern quality of world films. At the same time, a large number of brand-new film talents have emerged to promote China films into a new cultural landscape of the 21st century.

The infrastructure construction of our cinema has also skyrocketed, achieving a development miracle that has attracted the attention of the world. From less than 1800 movie screens in China in 2003 to 32868 at the end of 2015. Today, when I stand here to communicate with you, the total number of screens in China has reached 37700. The total number of screens in China is expected to reach 40000 by the end of this year. From China's films accounting for less than 1% of the North American film market to 65% of the North American film market at the end of 2015, this year we are likely to narrow the gap with the North American film market. The annual production of China's films has stabilized at a frame of around 700 from less than 100 feature films in the past.

All of these are important results brought about by China's film reform. It is precisely because of the results of China's film reform that the whole society has aroused strong attention to a new industrial economy and a new cultural economy such as film.

We in Qingdao and the west coast of Qingdao are creating films as an important industrial content and cultural content. All of this is due to the industrialization reform and development of China's films over the past ten years, and to the results brought by its rapid development. and development benefits.

The growth rate of film development has slowed down, but the audience has not lost.

Of course, development has never been smooth sailing. In 2016, at this moment, we have seen a lot of remarks saying that the growth rate of China films has slowed down and that China films are facing new challenges and new tests. There are many lovely terms on the Internet, and many friends on the public account called "Poison Tongue" are also expressing different worries and worries.

This kind of worry and worry is very important to China film industry and a very timely reminder to China films. It is indeed true that under the premise of high performance and high growth in 2015, the development of China's film in 2016 did not maintain a super-high speed development as predicted by social media and other walks of life.

The growth rate of national film development has slowed down this year, at a medium-to-high speed. As of now, the market growth rate of China films has still exceeded 12%. By the end of the year, we also believe that the market growth rate of China films will still be maintained at a good level above double digits.

In the first half of the year, our growth rate was 21%. Everyone said that this growth rate is very different from last year, but we must know that the growth rate of China's film market in 2015 was at a particularly accidental high speed and high location. The North American film market grew by 0.4% in the first half of the year, and the summer season grew by 0.2%. China films still maintained a growth rate of 12% from January to August, which also proves that China's film industry is still moving forward steadily and continuously.

On the premise of slowing growth compared with last year, the Film Bureau has recently held director symposiums, screenwriters symposiums, producer symposiums, theater symposiums, and e-commerce symposiums. At this moment, these symposiums are in progress. One issue that we are very concerned about is what challenges do China films face under the new development situation?

Everyone's answer is so clear: everyone jointly believes that China's movie audience has not lost, but still exists, and it is a huge and growing existence. This is a prerequisite and consensus of everyone. Second, everyone also realizes that in the face of challenges, China films are currently facing triple tasks.

The first task of craftsmanship spirit, modernity and inclusiveness

is to focus on the quality and level of the film and reflect the craftsmanship spirit of the film.

After more than ten years of reform, China films have made a series of digital breakthroughs. While we achieve digital breakthroughs today, we must reflect the cultural guidance of China films, the poetic feelings of China films, the sense of compassion of China films, and the responsibility of China films. All of this requires us to make rapid and significant improvements in the quality and level of films.

At the symposium of writers and directors, everyone regarded the improvement of quality and level as the lifeblood of the development of China films. That is to say, no one can make any historic jokes on their lifeblood, and history does not give us the opportunity to make jokes. We must use the "craftsman spirit", the spirit of sharpening a sword for ten years, and the spirit of meticulous carving to improve the quality and level of China films.

There are many reasons for the slowdown in the development of China films this year. One of the reasons is that the quality and level of our films still cannot meet the growing spiritual and cultural needs and aesthetic and cultural expectations of the audience, and cannot meet the new, higher expectations and requirements of China audiences when China films are operating at a high level. Therefore, when we face challenges, the first task for everyone's analysis is to improve quality and level and enhance craftsmanship spirit.

The second task is that China films must urgently enhance their modernity that keeps pace with the times.

Today, when we talk about the development of China films and the future of China films, including the new challenges, new pressures, and even new setbacks faced by China films in 2016, it does not mean that China films have to look back, nor does it mean that China films have to go backwards. We must be clearly aware that the world film landscape in the 21st century is undergoing drastic changes. The way films are written, the way they are presented, and the way people view films. Everything is changing. If China films do not adapt to this change and do not enter the journey of the world film revolution in the 21st century, in the face of setbacks, pressures and challenges, the treasures they seek will not be dense. They will just look back and look at history. This will not win the future.

Modernity that keeps pace with the times includes how we should understand modern industry and what requirements modern technology has put forward for the narrative pattern, modern language methods, and modern text forms of modern films. Advancing with the times also means that in the context of the Internet, when a large number of new forms and new media such as online dramas, Internet celebrities, and live broadcasts are presented to the masses, what unique advantages should the big screen show? What advantages do we reflect in text form to distinguish it from other screens in the multi-screen era? Keeping pace with the times also means that we need to discuss what we watch on small screens, why we spend money to watch it in theaters, what writing and shooting requirements the 21st century places on us, etc., all of these modernity must be fully taken into account.

We consider that the reason why American films and Hollywood films are strong is that the eternal concept of their industry cannot be changed and the modernity that keeps pace with the times is constantly enhanced. China films also need to continuously enhance their modern awareness on the basis of inheriting traditions and push China films to a new level in the 21st century.

We will always use the film spirit of the 1980s since China's reform and opening up as our capital. This spirit is our great asset. But today in the 21st century, we need the "80 Spirit +21 Spirit." The "80 Spirit" is the "80 Spirit" that China films presented in the early days of reform and opening up in the 1980s; but in the 21st century, the new media environment and new communication environment are putting forward new requirements and new changes for us. Our demand for "80 Spirit +21 Spirit" is the fundamental spirit for China films to move towards the future. This is also the consensus reached during the discussion.

The third task is that China films must always maintain a cultural mind of tolerance, tolerance and openness.

Yes, we have seen many works that do not meet our inner aesthetic expectations, and many works presented by cross-border talents and new talents that are not as good as we want. But let us look at them with tolerance. We believe that their mediocre performance today, through market education, audience education, time and history education, may grow into miracles of China films and may grow into China film talents in the future. The first step must always be taken in the Long March. For those new talents and cross-border talents, let us maintain a little patience and tolerance, and give them a chance to hone themselves.

Of course, here, we also want to shout a word to cross-border talents and new talents: You are entering a lofty and solemn field. I hope that when you enter this field, you will raise your awareness that you must be worthy of everyone's attention and come from all corners. As long as you see such a vision test, your awareness of tempering yourself and improving yourself will be strengthened, and your ability will be improved with the times.

In the process of development of China films, we encountered challenges, pressures and even local setbacks in 2016, but we saw that the productivity of China films is bursting, we saw that the relationship between scientific and mature films and the market is grafting, we saw that China's film market still has a huge audience group eager to see, and we also saw that all media The film's every move is presented one by one as an important capture goal. This is the care and concern from society. This is an important opportunity and condition for the development of China's films. We are confident that with such care, care, support and even supervision, we will overcome many difficulties and move towards the other side of our ideals.

"The green mountains cannot cover them, but after all, they flow eastward." I believe that in the development of the new century, China films can provide China's cultural answers.

Editor: Nancy