Beijing International Film Festival Film Market Promotes Beijing Film Industry to Take Off
the 7th Beijing International Film Festival, which attracted a lot of attention from , will open on April 16th. The Seventh Beijing International Film Festival promotes high-quality products, improves quality and efficiency to promote development, invites colleagues in the domestic and international film industry to share resources and win-win future, jointly build a platform for gathering elements of the world film industry, and jointly create a Beijing film cultural landmark to witness the strong aura of Chinese films.
the 7th Beijing International Film Festival will open on April 16. The Seventh Beijing International Film Festival promotes high-quality products, improves quality and efficiency to promote development, invites colleagues in the domestic and international film industry to share resources and win-win future, jointly build a platform for gathering elements of the world film industry, and jointly create a Beijing film cultural landmark to witness the strong aura of Chinese films.
Beijing International Film Festival was founded in 2011 and has now reached its seventh year. Adhering to the purpose of "sharing resources and win-win future", the Beijing International Film Festival is aimed at internationalization, specialization, high-end and marketization, aiming at building a platform for film exchange and cooperation between China and foreign countries, promoting the rapid development of China's film industry and industry, fully reflecting the service concept of public participation and culture benefiting the people, and highlighting Beijing's profound cultural heritage as a national cultural center. Strive to build a world cultural exchange brand with "international standards, Chinese characteristics and Beijing style".
the film market of the Beijing International Film Festival, as one of the main sections of the festival, has widely absorbed Chinese and foreign key enterprises, major international cooperation projects, producers and distributors over the years. We have carried out investment fairs, project venture capital, industry dialogue, special events, signing ceremonies and other activities, focusing on building film elements and project venture capital trading platforms, and the project signing volume has continuously created new highs, which has effectively promoted the development of the film industry.
strong > the number of projects and the amount of contracts are important indicators to measure the prosperity of the film industry. / strong >
As one of the five major sections of the film market of the Beijing International Film Festival, the signing ceremony is intended to provide a centralized release and display platform for projects with the intention of cooperation. In just six years, the total transaction volume of the Beijing International Film Festival has grown from 2.794 billion yuan in the first session of 2011 to 16.331 billion yuan in the sixth session of 49 key projects. With the emergence of a large number of key projects with industry-leading significance, the Film Festival has become a wind icon-style high-quality project signing and release platform for the domestic film and television industry.
the vigorous development of the film industry needs a series of complete industrialization system. With the continuous increase in the amount of contracts, the types of projects signed by the Beijing International Film Festival are gradually enriched, getting rid of the original single mode based on film projects, and developing towards the direction of extension and diversification. Among the projects signed for the sixth Beijing International Film Festival in 2016, the number of film fund projects reached 11, accounting for 51.9% of the total, fully reflecting the popularity of the Beijing film industry. At the same time, there are five film infrastructure projects, including cinema construction, film and television base construction, screen construction, etc., which reflects that the Beijing International Film Festival contract projects have focused on the upgrading of Beijing cinemas and the development of film high and new technology, which help to improve the system construction of the Beijing film industry and highlight the function of the film market exchange and trading platform of the Beijing International Film Festival.
strong > build a platform to promote all-round exchanges and cooperation / strong >
Beijing International Film Festival Film Market Investment Exhibition provides a comprehensive exchange and trading platform for film industry practitioners at home and abroad. Over the past six years, with the continuous improvement of the brand strength of the Beijing International Film Festival, the investment promotion exhibition has also accumulated a good network foundation. The Seventh Investment Exhibition focuses on inviting overseas exhibitors on the basis of the past. So far, a total of 225 domestic and foreign institutions have registered to participate in the exhibition. Key domestic exhibitors include National and Cultural Exchange Center, Tencent Animation and Comic, Weiying era, Hengdian Film and Television, Sohu Changyou, Peak Times, Tiangong splendor, China TV online gathering, Xiaoxiang Group, Evergrande Tourism, etc. Hong Kong, Macao, Taiwan and foreign exhibitors include Taiwan exhibition delegation, Italian Foreign Trade Commission, Israel, the United States, Mongolia, Australia, Hong Kong Baptist University and so on.
in view of the hot registration situation, in order to fully meet the needs of exhibitors, the Seventh Film Market Investment Fair has re-planned the booth and increased the exhibition area. At the same time, strengthen overseas promotion efforts to shape the market position of the international and domestic film weather vane of the Beijing International Film Festival. Exhibitors are divided into publishing houses, industry associations, training companies, law firms, film and television funds, cinema distribution, copyright sales and agents, publicity and marketing, interactive media and new media, covering the whole film industry chain. At the same time, key exhibitors at home and abroad who develop new film technologies and explore new marketing models are invited to conduct centralized promotion and display, so as to promote comprehensive exchanges and cooperation such as copyright, cooperation, co-production, and so on.
strong > cultivate and incubate, explore high-quality potential / strong >
when the mainland box office is growing at an alarming rate, young people become the main force of watching movies. Excellent young directors and screenwriters, like stars, have become the target of competition among large and small companies in the industry. Capital, stories (projects) and young people, which are the most favored elements of China's film industry, gather in Beijing every April, making Beijing's film industry full of vitality.
Project Venture Capital is an incubator for high-quality film projects with market potential at the Beijing International Film Festival. The seventh project venture capital will still form a project trading market with the integration of "training-selection-support-negotiation-incubation-tracking-display", making the "project venture capital platform" a lasting bright spot in the film market. Through years of experience accumulation and optimization, the Beijing International Film Festival Film Market Project Venture Capital has gradually embarked on its own way of project support and incubation-based at home and overseas, and this model has gradually been recognized by the industry. it also sets up a platform for young filmmakers who participate in venture capital to lead to overseas markets. Previous projects "changing mandarin ducks" and "Grandpa's counterattack" won the 6th Beijing International Film Festival? Film market project venture capital "Cannes New Movie Foundation Award", director and screenwriter Tian Li ("the wrong mandarin duck") and director Zhang Fengmiao ("Grandpa's counterattack") appeared at the 2016 Cannes International Film Festival "Chinese New Movie Fund Forum". "six weeks Summer" won the "most Commercial potential Award" in the sixth Venture Capital and won the "MPA Award" provided by the Motion Picture Association of America. "my Secret Service Grandpa" was released in April 2016 and achieved eye-catching box office results; "shouting Shan" was selected as the closing film of the 2015 Busan Film Festival and was released nationwide in August 2016. The fourth "Special Award" project "77 days" has entered post-production, and the fifth project "Antarctic Last Love" has also been filmed, and both films are scheduled for release in 2017.
according to statistics, the current venture capital platform has received a total of 712 projects, an increase of 5.6% over the sixth year, and the number of declared projects has reached a new high. Among the projects collected this time, 246 projects were declared by the post-80s and post-90s cutting-edge studios, accounting for 34.6%, of which more than 60% of the projects have raised certain funds for project development and shooting. In addition, the overseas projects solicited by this year's venture capital mainly come from the United States, France, Germany, Japan, India, Canada and Malaysia, most of which are planned to be co-produced between China and foreign countries, which will help young domestic filmmakers to participate in international exchanges, absorb advanced foreign experience, and improve the level of film production in China.
strong > High-end dialogue, leading the industry forward view / strong >
Industry dialogue is the observer and weather vane of the film industry, providing a platform for domestic and foreign film practitioners to collide ideas and share new knowledge. As the most forward-looking communication platform of Beijing International Film Festival, industry dialogue combines the latest development trends of the industry every year, pays attention to the hottest topics, discusses cutting-edge trends, and shapes the brand image of "industry weather vane".
the film market dialogue section of the sixth Beijing International Film Festival focuses on the hot spots of the industry, highlights the trend of innovation, selects different entry points, extensively invites senior people in the global industry to discuss, and excavates the essence behind the phenomenon. make predictions for the future. The sixth industry dialogue was held by Yien, the American Film Association, screenwriters and Sina Entertainment, respectively. From four different levels: the impact of new technology on the film industry, the trend of integration of the international film industry, the innovation of genre films, and the in-depth interpretation of Chinese film box office, more than 20 industry experts, scholars and enterprise leaders from all over the world participated in the dialogue discussion, setting off an upsurge of thinking collision.
the Seventh Beijing International Film Festival Industry Dialogue will continue to invite senior industry insiders at home and abroad to provide a cross-industry exchange platform for all links of the film industry chain, and to carry out cross-border discussions on new phenomena, new trends, and new technologies in the industry. enlighten ideas and share the harvest.
strong > boutique activities, deepen market development and cooperation / strong >
as one of the highlights of the film market of Beijing International Film Festival, special events refer to the standards of international famous film festivals, integrate industry resources, and provide diversified solutions covering project roadshows, corporate releases and salon activities, to fully meet the needs of domestic and foreign film organizations for their own brands, business and project promotion. Assist all participants to carry out in-depth market development and cooperation through the display platform of special events.
the special event is an important section of the film market of the Beijing International Film Festival, which will provide diversified content covering a series of forms, such as project promotion, enterprise release, salon forum, and so on. carry out in-depth market development through customized services of enterprises and institutions. The sixth Beijing International Film Festival organized a total of 16 special events, which showed a diversified trend. New technology topics such as VR have become hot topics, covering all aspects of the industry, including film co-production, financial investment, new marketing trends, innovative integration of screenwriters, online film IP development, animated film development, and so on. The event organizers include domestic and foreign Internet companies, self-media, film and television service companies, technology companies, government agencies, etc., reflecting the international status and comprehensive influence of the Beijing International Film Festival. This year, the Beijing International Film Festival will continue to make efforts to enhance the promotion effect of the display platform of special activities, and better serve the Beijing International Film Festival and the current fast-growing environment of China's film market. to contribute to the development of China's film market.
A huge market needs a matching film festival and film trading market, which is not only the responsibility and obligation of the Beijing International Film Festival, but also the opportunity and potential for development. As one of the most important sections of the Beijing International Film Festival, since the first session, the film market has aimed at the development of the whole film industry chain and made great efforts to build a leading domestic and international first-class film element exchange platform and project venture capital trading platform. to create new markets, new brands and new benefits for the development of China's film industry.
Edit: yvette