Fang Huace's foresight and foresight in investing 40 million yuan in "Embroidery Spring Knife 2"

if Huatze Film and Television brings money to "Spring knife", then Ning Hao, as a producer, can add more commercial blockbusters to "Spring knife 2" and provide more help to Free Cool Whale Pictures in publicity.

original title: the business of Huatze Movie and Ning Hao Bad Monkey may be expected behind the box office of 400 million yuan and "embroidered Spring knife 2"

from being ignored to attracting a lot of attention, all you may have to do is tell a good story. Recently, Battlefield of embroidered Spring knife announced that it would be released in August, but now it will be released on July 19 (Wednesday). As the predecessor of "embroidered Spring Dao", the film retains the leading actor Zhang Zhen, starring Yang Mi, and has a good reputation after the grand screening.

as a rather anticipated "anti-martial arts routine" costume film, not only because of the public praise of the previous work has attracted much attention, but also after winning tap water after the first hasty shooting and announcement, with the help of capital and Internet platform, whether the box office can change the malaise of the previous film, and whether it can become a word-of-mouth work, not only related to the continuation of "Spring knife" IP. It will also affect Ning Hao's bad monkey and the film business of Huatze Film and Television, the main investor.

strong > the project that almost ran aground and the 65-day shooting cycle "embroidered Spring Dao" made a sudden rise in word-of-mouth. / strong >

before "embroidered Spring Dao", Lu Yang has won some awards in overseas film festivals, but generally speaking, his popularity in the circle is not high, especially under the background of box office theory and IP fever, when Lu Yang finished writing the script of "embroidered Spring Dao". It is reported that no investment has been found in more than three years, and the project has been stranded for a time. Until he met producer Wang Donghui, and with Wang Donghui's efforts, he found China Film Investment. "We finally found China Film. At that time, Wang Donghui said that if they didn't invest, the project would have to be put on hold."

so there are all the Chinese film companies in the list of producers of "embroidered Spring Dao": China Film Co., Ltd., Central New Film Group, etc.

according to Lu Yang in an interview with the media, due to investment restrictions, the first film was filmed for only 65 days because it only signed a contract with the actors for such a long time. Zhang Zhen, who has always been used to making Wong Kar-wai films, is said to be devastated. "he said how could we shoot so fast? as a result, we signed him for 75 days to shoot, and it took him less than 60 days to finish shooting." But fortunately, as one of the main selling points of the film at that time, Zhang Zhen's performance was very good, not only because of the character's endurance performance incisively and vividly, but also because of his martial arts foundation for filming the Grandmaster. At the same time, this film is also considered to be Liu Shishi's acting work.

in the end, this low-budget film grossed more than 90 million at the box office. Although it did not become a so-called popular style, it was praised by the media and audience. Lu Yang also admitted that there were more opportunities through this film. "companies are starting to come to me." However, according to the media at that time, as the director and creator of the play, Luyang paid a lot of money, so life was not much different from that in the past.

but these days have not been long. At a time when the whole Chinese film lacks a complete story, cutting-edge directors have plenty of opportunities to take the lead.

strong > financing 40 million "embroidered Spring knife 2" is sought after by capital to highlight the importance of originality and production / strong >

in the list of producers of "embroidered Spring Dao Shu Luo Battlefield", we can see that there are four main production companies: Huamanshan (Shanghai) Film Co., Ltd., Kashgar Jiaying Culture and Media Co., Ltd., Beijing Free Cool Whale Film Co., Ltd., Dongyang Bad Monkey Film and Television Culture Co., Ltd.

it can be seen that the "embroidered Spring Dao" project should be mainly controlled by three companies: first, Beijing Free Cool Whale Film Co., Ltd., owned by director and copyright owner Lu Yang; then, Ninghao's Dongyang Bad Monkey Film and Television Culture Communication Co., Ltd., and Huamanshan (Shanghai) Film Co., Ltd.; finally, Kashgar Jiaying Culture Media Co., Ltd., which is well-known producer and founder of Xingmei. Among them, Free Cool Whale Pictures, from the first unsigned film to the second film, on the one hand, we can see the rise of the director's status as a film industry, while at the same time, directors who do not rely on IP's original ability are more favored by the capital market. Therefore, the listed company Huatze Film and Television announced that Huatze has its own capital of 40 million yuan. Beijing Free Cool Whale Film Co., Ltd. (hereinafter referred to as Free Cool Whale), which once produced the film "Spring Dao", accounts for 20% of the shares, with a post-investment valuation of 200 million.

Huatze's investment, in addition to investing in people, also takes a fancy to the exploitability of "embroidered Spring Dao" as an original IP.

in addition, two of the four production companies are related to Ning Hao, which may also be one of the benchmark works of Ning Hao's bad monkey.

in June 2016, Bad Monkey released its strategic plan and launched the "Bad Monkey 72 change Movie Plan." to put it simply, Ning Hao, who is subject to the reproduction plan of the new director, needs to spend more energy to support more young directors and make them better stand the test of the market. In addition to the appearances of Xu Zheng and Huang Bo, the conference also unveiled the works of 10 new directors, the most eye-catching of which is the film "embroidered Spring Dao 2" directed by Lu Yang.

if Huatze Film and Television brings money to" Spring knife ", then Ning Hao, as a producer, can add more commercial blockbusters to" Spring knife 2 "and provide more help to Free Cool Whale Pictures in publicity.

in fact, from Ning Hao's bad monkey, Luyang's free cool whale, and Chen Guofu's Kongfu Pictures, the entire film market capital is not only focused on IP, but also on the production team with production and storytelling skills.

strong > 400 million bottom guarantee / strong >

/ strong > 4m

Let's first take a look at the charisma of the leading actor. "embroidered Spring knife 1" grossed less than 100 million at the box office. Zhang Zhen starred in poor box office in recent years. "Assassin Nie Yinniang", starring Shu Qi, grossed 61.405 million at the box office. "Wang's Feast" 77.001 million, the heroine Yang Mi is a big hit in the TV series, but the box office of the film is not bright. "Rescue against the time" starring Huo Jianhua is less than 200 million, and "Jazz trail" grossed 360 million. From the perspective of the leading actor, there is a lot of pressure on the box office to exceed 400 million.

of course, this film does not know how influential Ning Hao is. After all, Ning Hao has made a lot of money for investors on the bottom line, and the box office record of "Heart Flowers" is quite eye-catching.

back to Free Cool Whale Pictures, the chief controller of "embroidered Spring knife", the release of "embroidered Spring knife 2" means that the company is gradually on the right track and has become one of the emerging forces in China's film market. At the same time, it is also burdened with one of the expectations of Huatze Film and Television to enter the film market-- it is understood that Huatze did not sign a gambling agreement in the free cool whale film industry, which is quite rare in this changing capital market, but for the free cool whale film industry, there is also a lot of pressure to complete the works outside the gambling agreement: the two sides agreed that in the next eight years. Lu Yang and Zhang Ning, the core creators of the company, promised to freely produce no less than 16 film and television works (including movies, TV dramas and online dramas), of which no less than 3 films were directed by Lu Yang. Huatze has the priority to invest in the above works.

according to the current progress," Spring Dao 2 "took nearly three years from preparation to launch, so it will not be easy for a new company to produce 16 works in the next eight years. But fortunately, the cinematization of Huatze's TV series is also one of the directions. It is understood that Free Cool Whale will work with Huatze to develop TV dramas or online dramas of "embroidered Spring Dao", and Huatze will also authorize it to shoot the IP film version of "translator."

in Huatze's M & A landscape in recent years, Free Cool Whale is one of the most important links for Huatze to enter the film market besides big dramas.

therefore, the box office success of "Spring knife 2" depends not only on whether Luyang and Free Cool Whale Pictures can become one of the winners of commercial films, but also on whether Ning Hao's bad monkey and the film business of investor Huatze Film and Television can get off to a good start.

the movie has not yet been released and the box office is good or bad, but in the list of participating in" Spring Dao 2 ", it can be seen that both Internet Pictures (Penguin) and popular Pictures (Jiaxing) should approve the project of" Spring Dao 2 ". That's why they participated in all aspects of this project: Shanghai Tencent Penguin Film and Television Culture Communication Co., Ltd., Horgos Jiaxing Film and Television Culture Co., Ltd., Huatze Film (Tianjin) Co., Ltd., Beijing Qitai Ocean Culture Media Co., Ltd., Beijing Polymeric Film Union Culture and Media Co., Ltd., Jiangsu Zhongnan Film Co., Ltd., Xizang Yige Vientiane Film and Television Media Co., Ltd., Youth Film Studio, Matt Film and Television Culture Media (Tianjin) Co., Ltd., Beijing Anrui Film and Television Culture Media Co., Ltd., Huexi (Tianjin) Culture Investment Co., Ltd.-good projects are scarce resources They all want to hitch a ride, so being a production company with strength to do content will still be an important goal of capital.

Edit: xiongwei