Sports movies are still "non-mainstream" and need to be talked about in unexpected ways

May's "Wrestling! Dad "has set off a movie-watching craze. In August, two more sports-themed films will enter theaters to accept audience evaluations. Will they achieve a small breakthrough in China's sports films?

Original title: Can you copy "Wrestling" again! The myth of "Dad"?

May's "Wrestling! Dad "has set off a movie-watching craze, abandoning the main element of song and dance, and telling it around a core story. Whether it is in terms of plot layout, production level or character setting, it can be regarded as an inspirational movie that can be deeply rooted in the hearts of the people. work. Behind the emotion, what makes people think is that there seems to be nothing that people can remember in domestic sports movies. This August, two more sports-themed films will enter theaters to accept audience evaluations. Will they achieve a small breakthrough in China's sports films?

Either based on programs or adapted from celebrities

, the two sports films focus on football and basketball, which have the widest audience, but the selection perspectives are different.

"Who is the King of the Ball" is derived from the "Who is the King of the Ball" folk five-a-side football match on CCTV Sports Channel. This is also the first time that CCTV has planned and produced a film project based on its own column brand since its establishment. In this movie, CCTV Sports Channel hosts Zhang Bin, Han Qiaosheng, He Wei, Liu Jiayuan and others starred in their true colors, and former national football players Fu Bin, Yang Chen, Li Tie, Li Yi and Shao Jiayi made friendly guest appearances.

"I am Marbury" is not a biopic about Marbury, who found his "second career spring" in China. Instead, it takes Marbury as the center point of view and tells the story of the former NBA superstar's transformation from confusion to rebirth. inspirational story. The reason why Marbury came to China was because he wanted to find himself from the downturn. Therefore, he was very active after arriving in China. He not only helped the Beijing Men's Basketball Team win the CBA championship for the first time, but also allowed himself to reach the top again and helped the Beijing Men's Basketball Team win three championships in a row. He was also awarded the title of Honorary Citizen of Beijing and had his own statue.

What is special about this film is that it is not only starred by Marbury himself, but other stars such as Wu Zun, Gao Yixiang, Jin Rong, Wang Yangming, etc. also have a solid foundation in basketball. NBA stars Allen Iverson, Byron Davis and others are invited to help out.

How does sports movies find a way out? Surprising inspirational stories is the direction.

Currently, domestic sports films are still "non-mainstream" among many genres of film themes and are easily marginalized by the market. There are not many mature works, from "Breaking the Wind" to "Guild War", both have more reputation than box office. However, as the movie-watching crowd becomes more and more segmented and the domestic sports atmosphere becomes more and more intense, many people have seen the charm of competitive sports, and the domestic market has gradually realized the market value of this theme.

To dig into the box office, the themes and stories of sports films are key. How to tell a story that is not old-fashioned in the context of "inspirational and unwavering" is the key. The most annoying thing for the audience who enters the theater is that they know that there will be a big reversal and win in the end. They just want to see how you can talk about this process in an "unexpected" way.

The creation of "I am Marbury" is a "combination of true and false". It is adapted from a true story and interpreted by Marbury himself. It is a high-quality story created on the basis of reality. "Who is the Ball King" is a "dramatizing" program with a fan base, creating drama and conflicts, and using football celebrities and CCTV celebrities to "support" it, breaking out of a new routine of "soft sports movies."

Compared with Hollywood's mature sports movie routines, the exploration of domestic sports movies has just begun, and the audience also needs to support this new thing with their feet.

Editor: Mary