Fang Ruyi Pictures, a popular producer of "The Legend of Miyue", has a valuation of 2.7 billion yuan

Listed company Tianshen Entertainment announced in early October that the cultural and creative fund established by the company plans to invest 1.323 billion yuan in cash in Ruyi Pictures. After the investment is completed, the cultural and creative fund will hold 49% of Ruyi Pictures. Based on this estimate, the valuation of Ruyi Pictures has reached 2.7 billion yuan.

The recently popular TV series "Legend of Mi Yue" has attracted everyone's attention, and the advertising density has greatly exceeded that of "Nirvana in Fire". With the hot broadcast of the TV series, the producer Beijing Ruyi Xinxin Film Investment Co., Ltd.(hereinafter referred to as "Ruyi Film") came to the stage and was revealed that its valuation had reached 2.7 billion yuan.

The producer is favored by capital.

With the frequent exposure of Ruyi Pictures, the shareholders behind it also came to the stage. Ke Liming is one of the founders of Beijing Ruyi Media Group, which includes Ruyi Film and Ruyi Culture. According to public information, Ke Liming was born in Huanggang, Hubei Province in 1982. He has a master's degree in finance. He once worked as a senior analyst for a hedge fund management company in Hong Kong. He is one of the few domestic film and television drama producers with highly academic background and professional experience related to overseas returnees financial investment.

Ruyi Pictures has also been favored by capital due to its good performance. Listed company Tianshen Entertainment announced in early October that the cultural and creative fund established by the company plans to invest 1.323 billion yuan in cash in Ruyi Pictures. After the investment is completed, the cultural and creative fund will hold 49% of Ruyi Pictures. Based on this estimate, the valuation of Ruyi Pictures has reached 2.7 billion yuan.

Investing in many popular film and television dramas

Ruyi Pictures focuses on the planning, production and derivative business of film and television dramas. It is the main domestic company that develops and produces film and TV drama content based on Internet data analysis. It can be found from the works listed on the official website of Ruyi Pictures that although there are only 16 works, the vast majority of them are works with good box office or ratings. For example, the movies "To Our Youth That Will Will Die","Old Boy's Raptors Crossing the River" and "Tiny Times 3", etc., each of which has "sold well". Among them,"To Youth" box office exceeded 720 million yuan, and "Old Boy" box office exceeded 200 million yuan, and "Tiny Times 3" box office nearly 600 million yuan. In addition, the producer of the Golden Horse Award film "A Spoon" released on November 20 is also Ruyi Pictures. TV series include "No War in Peking","Nirvana in Fire","Li Chuntian's Spring","Iron Teeth and Bronze Teeth Ji Xiaolan 4", etc., all of which are hit dramas.

Since

2014, high-quality IP has become a scarce resource, subject to fierce competition in the industry, and copyright fees have frequently soared. For Kerming's Ruyi Media Group, it does not seem that difficult to compete for high-quality IP.

As early as 2011, Kerming established Beijing Ruyi Xinxin Cultural Development Co., Ltd., committed to book publishing. A series of best-selling books such as "To Our Youth That Will Die","A Hurrying Year","Late Autumn","Apartment of Love", and "House of Cards" have been successively launched, ranking first in the new book sales categories of major online stores. In August 2014, Ruyi Culture established a film and television copyright center to carry out a film and television copyright agency project. In less than half a year, it has accumulated hundreds of outstanding works and writer resources, which means that Ruyi Film Industry has passed Ruyi Culture can find excellent copyrights for film and television drama projects, thereby realizing the linkage effect of books and films.

Editor: yvonne