[reading the NPC and CPPCC sessions] what is the key work of the government of China's film, TV series and online audio-visual industry in 2017?

The national press, publication, radio, film and television work conference held at the beginning of 2017 put forward clear objectives and requirements for this year's press, publication, radio, film and television work. All departments and bureaus of the State Administration of press, publication, radio, film and television quickly implemented it and made arrangements for various key work. Next, the director of the film Bureau and the director of the TV series department are invited to talk about their priorities in 2017

2017 is an important year for the implementation of the 13th five year plan and the deepening of supply side structural reform. The national press, publication, radio, film and television work conference held at the beginning of 2017 put forward clear objectives and requirements for this year's press, publication, radio, film and television work. All departments and bureaus of the State Administration of press, publication, radio, film and television quickly implemented it and made arrangements for various key work. Next, we would like to invite Zhang Hongsen, director of the film Bureau, and Mao Yu, director of the TV series department, to talk about their priorities in 2017

Strong > strong > director of the film Bureau zhanghongsen / strong >: continue to promote the prosperity and development of the film industry

strong > it is clear that 2017 is the" year of film quality promotion " /strong>. Around the central work of the party and the state and important anniversaries such as the 19th National Congress of the Communist Party of China, the film bureau should make every effort to organize the creation, production, distribution and screening of relevant theme films, and strive to present high-quality key films to the party. It will steadily promote the" 100 theme films " Creative plan, and strive to make new progress and breakthroughs. We will fully implement the strategy of producing excellent films and continue to improve the quality of domestic films

Strong> pay close attention to the "film market standard year" /strong>. We should make better use of legal means to strengthen market supervision, use technical means to improve the ticketing service and management functions of the system, and coordinate the healthy and stable development of the film market. In combating piracy, we should further cultivate and establish public awareness of copyright; Reduce pirated communication network platform; Put forward supervision measures for "private movie bars"; We should strengthen cooperation with public security and copyright departments to prevent and combat piracy. Continue to promote the development of art film Alliance: encourage and guide local governments to give policy support, mobilize government and social forces to give appropriate subsidies to art film screening, and introduce foreign excellent art films for screening

Strong> promote films to go global and create "ten brands, one project" /strong>. Continue to promote the pace of Chinese films going global and enhance the international status of Chinese films. The Chinese Film Festival of the top ten overseas brands will be elaborately built to radiate more overseas audiences through its centralized exhibition in major cities in the world. We will steadily promote the overseas layout of "Chinese films, universal film", and continue to expand the channels and networks for the distribution and screening of Chinese films

Strong> focus on the "well-off China, rich and beautiful countryside" screening project . Take this as the starting point to promote the comprehensive improvement and upgrading of rural film public welfare screening; Improve the film viewing conditions, so that farmers' audiences can change from "seeing films" to "optimistic about films", and improve the level of public services and audience satisfaction

Strong> vigorously publicize and implement the film industry promotion law . We will do a good job in revising and sorting out the film administration regulations and relevant rules and normative documents, improve the film regulatory system, and improve the overall level of film legalization

Strong > strong > Mao Yu, director of the TV series Department : create fine screen products and strengthen broadcasting regulation /p >

strong > creating excellent works has always been the top priority of TV series management. . We will take the" 2016-2020 100 key TV series topic selection plan "as the starting point, adopt dynamic and account management methods, focus on guidance, supervision and inspection, timely supplement, and improve services. Closely focus on the 19th CPC National Congress, the 90th anniversary of the founding of the army, the 20th anniversary of Hong Kong's return and other important publicity periods, and pay close attention to" the name of the people "and" backbone " "The great cause of building the army", "the Autumn Harvest Uprising", "my 1997", "White Deer Plain" and other key plays, strive to make more excellent works with profound ideas, exquisite art and excellent production become the main force of TV screens

Strong> another priority is to strive to make good works enter a good period and a good platform . We will strengthen the broadcasting regulation function, improve the structural management measures for the broadcasting of TV dramas on satellite TV channels, strengthen the benign guidance of TV station drama purchase standards, and ensure that excellent works on major revolutionary history, rural areas, ethnic minorities, children, military and other topics can be broadcast in prime time. Through the guidance of the platform, stimulate the enthusiasm of front-end creation and production, so that excellent works can get their due value return

In 2017, with the convening of the national TV series work conference and the introduction and implementation of relevant policies, support and guidance measures covering the whole process of TV series creation, broadcasting, commentary, going global and so on will escort the healthy development of the industry. We will adhere to the coordinated development of quantity and quality, support and supervision, promote supply side reform, improve the construction of market system, and promote the transformation of TV series market to a rational and mature direction

Strong> Luo Jianhui, director of the Department of network audio-visual program management: strengthening the construction and management of audio-visual new media /p >

2017, we will implement the instructions and requirements of the Party group of the Central Committee and the General Administration of the people's Republic of China on strengthening the construction and management of new media, combine the current situation and development trend of the management of the online audio-visual program service industry, and vigorously strengthen the construction and management of audio-visual new media according to the ideas of paying equal attention to construction and management, paying equal attention to subject management and content management, and the consistency of online and offline content standards, so as to ensure that online audio-visual programs always carry forward the theme and transmit positive energy for The 19th CPC National Congress was held to create a good atmosphere of public opinion

Strong> strive to improve the scientific management mechanism of online audio-visual content . On the basis of strengthening the management of self-made programs and introduced programs on the Internet in recent years, in the second half of 2016, the State Administration issued separate documents on strengthening the planning, construction and management of key self-made programs on the Internet, strengthening the management of live broadcast services of online audio-visual programs, and strengthening the management of audio-visual programs transmitted by online social platforms such as Weibo and wechat, basically building a network of self-made programs, introduced programs, live programs Audio visual new media content management system including social platform programs. In 2017, in accordance with the spirit of relevant documents, we will focus on implementing the standardized management of online variety shows, online feature films, online audio-visual live programs, and "two wechat and one end" broadcast audio-visual programs

Strong> focus on strengthening the guidance of audio-visual new media platform and content construction . Continue to focus on activities such as the China online audio-visual conference and the selection of excellent online audio-visual programs "promoting the socialist core values and building the Chinese dream", strengthen the guidance of the construction of new audio-visual media, actively promote the integrated development of traditional radio and television media and emerging media, and vigorously promote the creation and dissemination of excellent online audio-visual programs

Strong> continue to promote the standardized development of various audio-visual new media formats . Continue to promote the work in the comprehensive promotion stage of triple play, and promote the orderly development of triple play business; Take the construction of Internet TV integration platform as the core to drive the healthy development of Internet TV industry; Further promote the standardized development of mobile Internet audio-visual program services; We will actively and steadily promote the pilot work of the special management unit in the field of information network dissemination audio-visual program services

editor: Yvette