Yan Yusong of Langang Pictures: Post-95/00 is the core of Internet film and television products

Langang Pictures proposed a new content proposition of "Internet Generation F4", which refers to Fun Fun, Fancy Brain, Fashion Pioneer, and Famous Influence. Langang Pictures hopes to present interesting, beyond imagination, trend-setting and influential works, and convey positive energy to young people.

On July 26, it was reported that in 2017, ChinaJoy had the theme of "Sharing Pan-Entertainment for Fifteen Years in the Same Group". This is the second consecutive year and second time that the official has proposed the theme of "Pan-Entertainment". The Ministry of Industry and Information Technology: 2017 White Paper on China's Pan-Entertainment Industry shows that the total output value of the pan-entertainment industry in 2016 was approximately 415.5 billion yuan, and is expected to reach more than 480 billion yuan in 2017. With the further upgrading of "movie-game linkage", online film and television (including specific formats such as online dramas, online movies, and Internet film) is also known as a key cultural and entertainment format in the pan-entertainment industry. According to statistics, a total of 241 online dramas were broadcast in the first half of 2017, with a total broadcast volume of 58 billion, a year-on-year increase of 146%, a record high. On July 26, at the 2017 Pan-Entertainment Summit hosted by the State Administration of Press, Publication, Radio, Film and Television and hosted by China Audiovisual and Digital Publishing Association, Yan Yusong, president of Langang Films, said that in the face of the booming pan-entertainment content industry, Langang will not be an "IP dealer". Instead, it wants to produce IP and promote IP to become a leading IPMaker. In Langang's view, young Internet film and television companies are facing an increasingly young market, and young people born in the 1995s and 2000s have gradually become the core of Internet film and television product users. During the speech, Yan Yusong shared the aesthetic preferences of the post-95s and post-00s generation for content consumption: comedy, animation, and science fiction film and television dramas are the most favored by the post-95s and post-00s generation; the post-95s and post-00s generation have shown greater interest in animation and game themes than other groups. Higher attention, secondary content helps open up the online generation user market; the post-95s and post-00s generation value individuality, do not like stereotypical stories, and pursue a distinctive worldview and story line.

In response to the needs of these online generation groups, Langang Pictures has put forward a new content proposition called "Internet Generation F4". The F4 here represents Fun Fun, Fancy Brain, Fashion Pioneer, and Famous Influence. Langang Pictures hopes to present interesting, beyond imagination, trend-setting and influential works that convey positive energy to young people. At the meeting, Yan Yusong also introduced several key projects of Langang Pictures, including SIP "Tomb Suppression Beast" created by Cai Jun and Tianxia Ba Sing, and Langang's own game IP project "Sword of the Sky"(the play is led by Bai Yicong, the screenwriter of "Ghost Blows the Lantern", and is currently in the script development stage) and the IP adaptation of ancient style anime "Ancient Music Fenghua Lu", etc., and "Come to Your World" is already in the filming process.

Editor: Xiongwei