Tian Jin explained in detail the five dimensions of program innovation and actively explored the direction of small cost, big emotion, and positive energy

On September 27, the State Administration of Press, Publication, Radio, Film and Television held a symposium on independent innovation of radio and television programs in Taiyuan, Shanxi. A total of 90 people attended the symposium, including responsible comrades of China People's Radio, CCTV, China Radio International and provincial radio and television stations, as well as some social program production agencies, program guests, experts, and media representatives. At the meeting, seven radio and television organizations, including China Central Radio, CCTV, Shanxi Radio and Television, Beijing Satellite TV, Shanghai Oriental TV, Liaoning Radio and Television, and Weizhong Media, introduced their practices and experiences in carrying out independent innovation in programs. Guests from programs such as "Entering the Grand Stage" and "Songs Comes from the Yellow River" and professors from universities such as Peking University and Communication University of China put forward opinions and suggestions.

Deputy Director Tian Jin's speech revealed new ideas for independent innovation in radio and television programs. The main points are as follows:

The current radio and television program innovation and excellence has formed a good atmosphere.

The Seminar on Innovation and Excellence of Radio and Television Programs held in May 2015, and the "Notice on Vigorously Promoting Independent Innovation of Radio and Television Programs" issued in June 2016 have aroused strong repercussions throughout the system and society. It should be said that the current radio and television program innovation and excellence has formed a good atmosphere, and no matter policy measures, public opinion environment or the mentality of employees, they have entered a good state. Employees in radio and television institutions have high enthusiasm for innovation, proactively plan proposals, and devote themselves to creation. This good situation is indeed unprecedented. High-quality innovative programs such as "I Have Heirlooms","Waiting for Me","China Poetry Conference","To Our Vending Cultural Imprints","Entering the Stage","I am a Speaker","Songs Comes from the Yellow River" are refreshing. In particular, low-cost, large-emotion, and positive energy radio and television programs such as "People Say that Shanxi is Beautiful","Super Teacher","Please Please Have the Lead" and "Class Now" are well received by a broad audience and have initially formed good experiences such as seeking nutrition and strength from China's excellent traditional culture, and obtaining inspiration and materials from the fiery real life.

It is urgent and imperative to promote independent innovation in radio and television programs.

Independent innovation in programs is an inevitable requirement for radio and television to perform its duties and missions. Radio and television are the forefront and important field of propaganda and ideological work, and radio and television programs are an important part of popular culture. We must adhere to the development path of socialist culture with China characteristics, persist in achieving cultural self-reliance with firm cultural confidence and cultural consciousness, vigorously promote independent innovation in programs, strive to create and produce excellent programs that are organically unified in ideological, artistic, and ornamental, and independently develop an original program model with Chinese cultural genes and China characteristics, China style, and China style.

Independent innovation in programs is an inevitable requirement to meet the spiritual and cultural needs of the broad masses of the people. To improve the quality of programs and launch high-quality masterpieces, innovation is an indispensable and important link; to adapt to the spiritual and cultural needs of the broad masses of the people for innovation and change, innovation is a necessary character and quality. Falling behind social development and aesthetic changes, audiences will not like to listen to and watch, and radio and television will be difficult to play their due role. We must actively adapt to the new characteristics and new changes in the spiritual and cultural needs of the broad masses of the people, firmly establish a sense of innovation, continuously improve our ability to independent innovation, and strive to dedicate better and more innovative programs to the people.

Independent innovation in programs is an inevitable requirement for promoting the prosperity and development of radio and television. Grasping innovation means grasping development, and seeking innovation means seeking the future. Promoting independent innovation in programs is related to the exertion of the core advantages of radio and television and the construction of core competitiveness, as well as the future development of radio and television. It is a strategic choice to cope with changes in the media landscape, improve core competitiveness, and grasp the autonomy of integrated development. It is also an inevitable choice to consolidate and upgrade mainstream media and strengthen and expand mainstream media under new conditions.

Promote the five dimensions of independent innovation of radio and television programs: mission, soul, foundation, quality, and environment.

Adhere to the right direction and clarify the innovation mission. We must always adhere to the party spirit principle of the media, always adhere to the Marxist view of news and literature and art, firmly grasp the correct orientation, and closely focus on faithfully fulfilling the party's responsibilities and missions of news and public opinion work and literary and artistic work to promote independent innovation in programs. It is necessary to correctly handle the relationship between social benefits and economic benefits, and strive to achieve the unity and common growth of the two.

Carry forward the spirit of China and adhere to the soul of innovation. To promote independent innovation in radio and television programs, we must vigorously promote the spirit of China. It is necessary to integrate the China spirit into the entire process of independent innovation and embody it in all aspects such as theme selection, scenario setting, rule formulation, and interpersonal interaction, and express the world picture, thinking methods, value orientations and moral concepts of the China people and the Chinese nation in both form and spirit. Subtly display the "unique spiritual world of the China people" and convey the "values that the people don't realize in daily life", so that the China spirit can take root more extensively and deeply in the whole society.

Take root in people's lives and lay a solid foundation for innovation. Reviewing radio and television programs that have made breakthroughs in innovative expression in recent years and won people's recognition and love, extracting true feelings from the stories of ordinary people, drawing material nutrients from hot real life, and grasping the pulse of the times from vivid grassroots practice is the fundamental way to success. Original programs that are born out of fertile soil of life and reflect the true emotions of the people should have more vitality and vitality than introduced model programs, and can be more sincerely loved by the masses. In this regard, we must have confidence and courage.

Improve the level of capabilities and produce more innovative products. Carrying out independent innovation and launching more high-quality programs that unify the three qualities are the core goals. Radio and television workers must, in accordance with the requirements of General Secretary Xi, continuously improve their education, cultivation, and cultivation, strive to master "a few brushes", and continuously improve their ability and level of independent innovation. We must be good at learning from the artistic concepts and expression methods of Chinese aesthetics, and combine them with modern literary and artistic forms, patterns, means, and technologies to create an original program model with China characteristics, China style, and China style to better tell China stories and spread Chinese culture.

Strengthen incentives and constraints and optimize the innovation environment. While implementing existing policies and measures, the State Administration will continuously improve and improve relevant policies, mechanisms and measures in accordance with the new trends and new needs of independent innovation, and further strengthen the functions of guiding innovation, standardizing innovation, and serving innovation. All radio and television organizations must proceed from reality, take independent innovation as the central link, actively plan and design innovative program production, production and operation systems, actively cultivate innovative institutions and creative talents, actively establish and improve innovation incentive and restraint mechanisms, and continuously stimulate the vitality and creativity of independent program innovation.

Several keywords for promoting independent innovation in radio and television programs

are small cost, big feelings, and positive energy. We must be good at using programs with small cost, great emotions, and positive energy to convey shocking spiritual power in a down-to-earth and sincerity, and realize the "three transformations" of program innovation, that is, the transformation from economy-driven to creation-driven, from packaging hype to The transformation of winning content, from serving advertisers to serving the people, and always adhere to the original intention of literature and art to serve the people and socialism in innovation and progress.

Feelings of family and country. We emphasize social responsibility, social values, and social benefits, but we do not ignore individuals and personal emotions. China literature and art have always been full of feelings for family and country. They are good at seeing the big from the small, showing the same resonance between personal future and the destiny of the country, individual emotions and collective emotions, and integrating the personal qualities of respecting the elderly, loving relatives, and being dedicated to self-cultivation with the responsibility of helping the needy and taking the world as one's own responsibility. In this regard, we already have some excellent program models such as "I Have Family Treasures" and "Mom Comes". These programs are much more valuable than those purely individualistic singing and self-entertainment, and they deserve our encouragement and praise.

China's excellent traditional culture. To continue to deeply explore China's excellent traditional culture, we must not only disseminate and promote cultural knowledge, but also inherit and carry forward the essence of thought and moral essence such as etiquette, justice, integrity and shame. We must also combine the conditions of the new times with dialectical choices and scientific sublation to promote the realization of excellent traditional culture. Creative transformation and innovative development. Not only cultural and science and education programs must spread culture, but variety shows and entertainment programs must also have cultural content, and China's excellent traditional culture must become the profound heritage of radio and television programs.

"Four Forces". In the process of deepening the reform of the cultural system and constantly standardizing the separation of production and broadcasting, radio and television stations must establish a strict guidance management system, and must strictly abide by guidance standards and reflect guidance requirements in all aspects such as cooperation, customization, procurement, review, and broadcasting. Strictly prevent guidance errors, and resolutely prohibit issues such as false content and vulgarity and kitsch. All social institutions must also pay attention to adhering to correct orientation, integrate the main theme and positive energy into the creation and production of independent innovative programs, and use the power of values, the power of thought, the power of culture, and the power of quality to win the market and win the audience.

Correctly grasp several hot issues: listening ratings, celebrity pay, piracy and plagiarism, and guest functions

. Resolutely oppose listening ratings. We must not lose our way in the tide of the market economy, become slaves to the market, and not be covered with the stench of money. All broadcasters and production organizations must be responsible to the country, the people, and future generations, seriously consider the social effects of their works, and do not deviate from correct values, do not cater to vulgar tastes, and do not engage in vulgarity and vulgarity.

Change the unreasonable phenomenon that some variety show stars are paid too much. To establish a scientific and reasonable resource allocation system, human funds must be tilted towards program planning and creativity and other links, control star pay within a reasonable range, and effectively reduce the proportion of star pay in program costs.

Get rid of the wrong practice of relying too much on stars to increase ratings, regard the people as the main body of program performance and service, stimulate creative inspiration and draw innovative power from the people's practical creation and development pursuit, and strive to cultivate a deep foundation for independent innovation in the fertile soil of life.

Prevent piracy, plagiarism, and shoddy manufacturing. It is necessary to carry forward the spirit of initiative and achieve the goal of "no one has me, and no one has me" to prevent piracy, plagiarism and stereotyping caused by simple imitation. It is necessary to carry forward the spirit of craftsmanship, adhere to being meticulous and improving, overcome the mentality of eager for quick success and instant benefit, and prevent fast-food consumption caused by "quick shooting, quick editing, and fast broadcasting".

Guests should play a positive guiding role. Program guests are influential public figures in society and the industry. They should pay attention to their image and influence, actively convey correct values, and actively play a positive guiding role.

Editor: vian