Invest in Shangshang Pictures and invest in Orange Visual Effects to create a diversified new pattern

Recently, Shangxiang Film Group announced that it has officially invested in ORANGE VFX Orange Visual Effects Co., Ltd. Xiao Fei, founder and CEO of Shangxiang Pictures, said: "The development of films is inseparable from post-production special effects. Good film special effects companies are particularly scarce in China. The reason why we invested in ORANGE VFX Orange Visual Effects Company is that in addition to the future Shangxiang Pictures has a large number of film projects that require special effects, and it is still because of the important talents at the core of the network. This is also a strategic investment."

Recently, Shangxiang Film Group announced that it has officially invested in ORANGE VFX Orange Visual Effects Co., Ltd. It is reported that the company will focus on the film special effects business and has many successful cases.

Investing in Shanghai Pictures and investing in visual effects companies to diversify and create a new pattern

. In recent years, as the share of special effects films in my country's film market has increased year by year, more and more film and television special effects companies and professional special effects talents have gradually entered people's eyes. Therefore, good film special effects teams have increasingly attracted the attention of many film companies, producers and directors. ORANGE VFX Orange Visual Effects is a full-process special effects company. The creators have participated in the production of more than 20 movies and more than 30 TV series, and involved advertisements, promotional videos and other production content. At the same time, ORANGE VFX Orange Visual Effects Company has experienced special effects designers, a complete professional pre-special effects shooting team, rich post-special effects production experience, and an excellent digital special effects production team. The company's structure includes special effects design, three-dimensional construction, physical special effects, Digital scenery painting, digital synthesis, post-production coordination and other comprehensive departments. Among them, ORANGE VFX Orange Visual Effects CEO and special effects director Ding Yanlai has worked in various theater movies, TV series, In the promotional film, he serves as the director of visual effects and the director of special effects design and post-production. There are not many projects that Ding Yanlai and his team participated in. Among them, they participated in the production of films including "The Quest for the Dragon","Journey to the West 3","Master of Hypnosis","Happy New Year","Running Love","Special Identity","The Orphan of Zhao","1942","Zhong Kui Conquering the Devil", etc.; they participated in the production of TV series projects including "The Young Marshal","The Invincible of the Righteous","The Forty-ninth Day Sacrifice","Love of the Hawthorn Tree", etc. Under the leadership of CEO and special effects director Ding Yanlai, ORANGE VFX Orange Visual Effects team adheres to high-level, high-efficiency and high-efficiency production standards, and successfully leaves a strong mark in the history of special effects in the film industry in China.

In the future, ORANGE VFX Orange visual effects will be fully committed to the control of special effects shots on the basis of improving the story content and overall style effects of the script, fully permeating the special effects content into the story situation, and giving full play to the greatest effect of visual effects in the movie. Effect. As the technologically leading production team in the special effects industry, the ORANGE VFX Orange visual effects team will also complement each other's advantages in content production. While technology and level continue to improve, Shangxiang Pictures Group will also provide film post-production systems. Raise to a new level, present a neat and uniform production structure, achieve mutual benefit in resources and complementary content and products.

In the future, the ORANGE VFX Orange visual effects guidance team will focus on starting from the script, combining comprehensive consideration of production costs, and starting from script creation to help the director and creator improve the story and overall style effect with special effects thinking. We are committed to participating special effects shots in the narrative of the overall story to maximize the effectiveness of visual effects. The production team will also strive to bring more high-level, efficient and cost-effective productions to customers, and at the same time strive to grow into an excellent team in the domestic industry, accumulate more excellent visual effects works for the local area, and add strength to the film industry of China.

Orange Vision creates a visual feast. The special effects technology of the film industry has attracted much attention.

Nowadays, China special effects films continue to appear in front of the audience in the form of blowout. This reflects that the audience has higher requirements for the sensory experience of films, and also shows that my country's special effects film production has also become a new industrial pattern system. Shangshang Pictures 'investment in ORANGE VFX Orange Visual Effects Co., Ltd. has attracted widespread attention from inside and outside the industry. Xiao Fei, founder and CEO of Xiangxiang Pictures, pointed out in an interview: "Special effects are an indispensable and important part of an excellent film. China filmmakers are paying more and more attention to improving the overall style level of film special effects. In just a few years, with the development of the film industry, the Orange VFX Orange visual effects team has been able to participate in making typical classic special effects films like" The Quest for the Dragon ", achieving a double harvest of box office and reputation. This also shows that our production process with Hollywood is getting closer. Future film special effects production is a trend and indispensable. It is the most influential and breakthrough representative film industry content."

The film "Seeking the Dragon", based on the novel of the same name by Tianxia Ba Sing, set a high box office of more than 1.6 billion yuan in one fell swoop. The film's special effects reached more than 1500 shots. It took a total of 18 months from preliminary design to special effects production. The cost of time and production energy make this film a landmark masterpiece in China films. Last year, Shangxiang Pictures and the famous writer Tianxia Ba Sing jointly established the "Upward Ba Sing" IP incubation label, determined to develop and produce multiple IP works in the Tianxia Ba Sing series. In this regard, Xiao Fei, founder and CEO of Xiang Pictures, said: "The development of films is inseparable from post-production special effects. Good film special effects companies are particularly scarce in China. The reason why we invested in ORANGE VFX Orange Visual Effects Company is that in addition to the large number of film projects requiring special effects in the future, it is also because of the important talents at the core of the network. This is also a strategic investment. ORANGE VFX Orange Visual Effects Company has been in operation for two years and has achieved good results. We joined upwards is to integrate resources. Let him develop better and faster, just like we invested in 'Asian Starlight Entertainment'."

Editor: vian