in today's surging film and television circle, a film and television company has successively ranked at the top of the list of non-IP and non-fresh TV dramas such as "Marriage like Jade", "Police Flower and Police Dog" and "my Love ran into War".
original title: film and television exclusive interview Wang Hui: there are no bosses in the film and television industry, only salespeople as the head of the company, Chairman Wang Hui always adheres to the quality and style of each work with a diligent and low-key attitude. In the course of the conversation, he mentioned the most words is down-to-earth, steady, and said, "only to do their own things well, the market will eventually give you a return." strong > after many transformations / strong > strong > has become the epitome of private strength / strong > in 1984, Wang Hui, who just got out of school, joined a terrestrial television station and began to work. He started as an ordinary journalist and editor, and did a good job by virtue of his excellent professional level and low-key and comprehensive mannership. and won many awards in the industry, such as the China Television Award, the China Journalism Award, the Starlight Award, and so on. He not only successfully transformed into an excellent journalist, but also rose step by step, serving as director and deputy director of the Advertising Department and the Department of Public Information. but with the advent of the spring tide of market reform, many media practitioners see the business opportunities and opportunities, take the initiative to comply with the development of the times, and leave the system to become entrepreneurs one after another. Wang Hui, a former director of the advertising department, was influenced by many friends around him. When he saw that their business was in full swing after starting a business, it was also easy for them to make high profits and make money. Wang Hui, who was "willing to try new things," was also moved. so Wang Hui registered an advertising company in 2000 and started the business of buying and selling TV series copyright based on his expertise.
according to Wang Hui, after he gets the copyright of the TV series, he will post advertisements, and then supply the rights of the TV series to the TV station. "by the time it is broadcast, the TV station will no longer need to pay the copyright fee, but will directly use the advertising fee to compensate. Barter has become the early form of Chinese TV drama market. " Wang Hui added, "even now, TV dramas follow advertisements. Advertisers are willing to sponsor TV dramas, and TV stations are happy to buy it. " Wang Hui selected this market to be reclaimed with a unique vision, and with his simple and sincere way of dealing with people, he made the copyright distribution all the way from Anhui to Jiangsu, Henan, and even the northeast. When seeing the new market space, Wang Hui took the initiative to adjust the company's business direction, from issuing to production, and founded Datang brilliant in 2004. "I'm kind of moving forward from the sales terminal." Wang Hui confided, "the audience is not only the consumers of products, but also the consumers of TV dramas." The audience will buy the product through the advertisement in the TV series, and the advertiser will put the money back into the TV station to sponsor the placement of the TV series and the opening advertisement. Datang's splendor has gone from one or two dramas a year to seven or eight or more a year, and has been operating since then depending on the quantity and quality of its works. With the acceleration of the development of new media in the past two years, the network price of movies and TV dramas continues to rise, from hundreds of thousands per episode to millions now. "in the past, the total revenue of our sales mainly came from television, but now it mainly comes from new media. If the proportion structure has changed, we should quickly adjust ourselves." As a result, Wang Hui set up a new film division and a new media department this year to cope with the rise of new media and the decline in TV advertising revenue. what are the differences between working with TV and video websites? Wang Hui explained that the new media is a relatively new and sharp ecology, the users are younger, the staff are also very young, and the ideas are more advanced. Therefore, their understanding of the national radio and television program management policy is not as thorough and profound as the traditional media practitioners, but the traditional media is not as fast as the new media in adapting to the market. in addition, although the General Administration has set up a network department, the new media broadcast in large quantities and rely more on self-inspection and self-correction. "on the grasp of the content censorship system, the new media cannot reach the level of the traditional media." Wang Hui stressed. with the continuous expansion of his career, Wang Hui has gradually become an old man in the film and television industry, and the consistency of words and deeds has become his code of conduct. Datang brilliant is also in accordance with this concept all the way to today. Wang Hui's team does not like to advertise things that are not formed a long time ago. When everyone has high expectations for this, when they fail to achieve their goals, there will be great differences in their hearts. The next time they do something, the audience and the market will put a question mark on them. therefore, under the leadership of Wang Hui, Datang's brilliant projects and affairs operate steadily and steadily. "these TV stations, like the ones we have worked with for many years, are very stable, and most of the media have great confidence in us." It is precisely because of the high degree of exchange that people have clearly recognized Wang Hui's standard of being a man and doing things. "it is more pleasant to cooperate." strong > to win / strong > strong > the boss must understand the market / strong > the 12 years since the establishment of Datang brilliant. "this is the 12 years of the fastest development of the domestic drama market and the 12 years of dividend release of Chinese TV dramas." according to Wang Hui, before 2000, Chinese TV viewers basically watched Hong Kong and Taiwan dramas; with the introduction of the SARFT policy that "prime time is not allowed to broadcast overseas TV dramas," overseas dramas in Hong Kong and Taiwan, Europe and the United States, and other regions have been adjusted to non-prime time, which has created a favorable environment for cultivating the domestic TV drama market. "the development of domestic TV dramas began at that time. It can be said that I personally experienced that period." in Wang Hui's view, the development of domestic TV dramas has gone through three stages. The cost of the early domestic drama is relatively low, the production is also relatively rough, and the grade is not high. At that time, domestic film and television practitioners mostly learned from Hong Kong and Taiwan directors and producers, some directly shot into Hong Kong and Taiwan dramas, and some did a lot of co-production. In this atmosphere, the domestic drama market has been initially developed. in the second stage after the development of the TV series market, capital has entered the market on a large scale, pushing up the level and entry threshold of film and television production. Especially after 2009, a number of film and television companies gradually listed, with the help of large capital, it only took six or seven years to quickly make domestic dramas mature and develop in the direction of high-quality, high-quality and large-scale production. "at present, the investment scale, production quality and quality of Chinese TV dramas are not inferior to those of any other country in the world. The production cost of each episode of domestic dramas is as high as RMB 3-4 million, 4-5 million yuan, and the investment is close to the international level. " nowadays, domestic TV series "export" has become a new trend. A few years ago, Chinese TV dramas were rarely broadcast in South Korea, and Wang Hui learned through a dialogue with South Korean industry figures that South Korean viewers are now willing to watch Chinese TV dramas, introduce more Chinese TV dramas and broadcast them on specially established digital channels. "in these 10 years, we have gone from low-end small production to high-input, large-scale production and internationalization, gradually approaching the highest level of TV drama production in the world. South Korea has recognized the production quality and production quality of Chinese TV dramas, which is the best explanation. " after the rapid development, will the TV drama market still advance rapidly? Will the dividend be impaired? Wang Hui said, "the development speed of the cultural industry will certainly not slow down." In his eyes, from 2016 to 2020, this period will be a period of rapid development of the domestic drama market. Not to mention the fact that the country wants to make the cultural industry system a pillar industry of the national economy at the end of the 13th five-year Plan, the proportion of GDP in the country has increased from 3.76% in 2014 to more than 5% in 2020. moreover, with the gradual deepening of domestic industrial upgrading, the cultural field, including TV dramas, has become one of the main industries to be adjusted. In addition, the proportion of the total value of the cultural industry in the world to the total GDP is about 31% in the United States, about 20% in Japan, 10% to 15% in Europe, more than 15% in South Korea, and less than 5% in China. "this shows that there is still a lot of room for growth, and the TV industry will continue to be a period of rapid development." at the same time, he also believes that as the TV drama industry develops to a certain stage, it will also usher in a period of high-speed consumption of culture. "because in this industry, there is not only content production, but also technological innovation and changes in the media landscape. When the TV consumption power weakens, the new media consumption rises. The audience needs cultural content as well as cultural consumption. " but, regardless of TV series or movies, "the taste of the audience is changing every year, and this change in the market is very subtle. If the boss does not understand the market, does not understand the production, but just slaps his own head to make decisions, there will certainly be problems. " Wang Hui said with emotion, "so if you want to win, the boss must understand the market." There are no bosses in this industry, only salespeople. " Therefore, Datang brilliant many departments perform their own duties, while controlling the market weather vane, Wang Hui will also go deep into all aspects of it. "this participation is supposed to be very hard and tiring, but if you don't participate, the final decision may not be accurate." strong > doing a good story and controlling risks / strong > strong > become the key to success / strong > in recent years, Datang has produced many great dramas, which have won high ratings and good reputation in different periods of time. Wang Hui pointed out, "when we do film and television, the first thing is to tell a good story, and the second is to pay attention to quality." The key to a good play lies in the foundation of a play. As long as we change the angle, we can do the story well and make the theme new. returning to the practical level, the number of TV dramas shot by Datang brilliant has decreased in recent years, but the production scale has become larger, and the length of each work has been lengthened, equivalent to one and a half or two now. "there are basically no less than 40 episodes now, mostly between 40 and 60 episodes. At present, China's domestic TV dramas are all in this trend. " in addition, the investment quota is also increasing. "in 2006, seven or eight million yuan could be invested in a play, and about 10 million was a large sum at that time. But it's impossible now. It needs at least 70 to 80 million, which has increased tenfold in the past 10 years. " Wang Hui sighed, "it can't come down any more. if it is lower, the quality will decline." is there a risk in the face of such a high investment? Although Wang Hui has always done a good job, he is still treading on thin ice every time he manipulates. He confessed, "there is still pressure in my heart, but I am afraid." Because no one is 100% sure that they can earn as much as they invest, they still need to adjust their thinking and planning frequently in the process of operation, so as to ensure that there will not be too big mistakes in the continuous development of the whole market. of course, he also believes that doing what you are good at is the key to success. In his mind, the General Administration has a 15% annual control limit on the costume drama market, so the digestion of costume dramas is limited, the inventory is large, and the risk is greater. "what we have done over the past few years are family affection, adolescence, military and police themes, and this kind of play will not have much problem in the market. For what? It is what people always say, "eat all from the north to the south." in the era of big capital operation, Datang brilliant in order to introduce more investment participation, has also been successfully listed through mergers and acquisitions with Central and Southern Culture, Wang Hui also shouldered the heavy burden of performance, "We are still under great pressure, for this reason, we must make every film well, not only to sell each play, but also to sell good profits." When the task is completed next year, Wang Hui thinks that at that time he will be under much less pressure, and he may adjust himself at that time. "however, I think for the acting industry, what cannot be changed is that every play should be done seriously." Edit: yvette