Jinaro: Copyright assets require professional comprehensive management to create an "IP nest"

The high returns from copyright development are prompting some publishers to further expand their business scope and transform into content providers in a broader sense. Beijing Dumi Culture Media Co., Ltd., founded in 2015, has become a typical representative of it with its unique model of operating writer IP.

Original title: After leaving Motie, he brought a new model for publishers to run writers

. In the general environment of the film and television industry and the turbulent copyright war, it is difficult for the publishing industry to "remain alone." Entering 2016, as IP has been mentioned time and time again by peers, few publishers do not regard the copyright in their hands as a gold mine to be discovered. The high returns from copyright development are prompting some publishers to further expand their business scope and transform into content providers in a broader sense. Beijing Dumi Culture Media Co., Ltd., founded in 2015, has become a typical representative of it with its unique model of operating writer IP.

Writers 'Home, IP Nest

"In the past, we talked about writers as the parents of the publishing industry, but it still does today. In this era of hot IP, the publishing industry should focus on the possibility of copyright property for writers." Kim Marlow, founder of Doumi Media, has this opinion on the fate of the publishing industry in the context of pan-entertainment.

In

his more than ten years of literary editing career, Jin Ma Luo, the founder of Doumi Media, who has successively worked in New Classics and Mill Iron, has compiled serious works with good reputation and published best-selling popular works. In his view of publishing, value is always the first orientation, and writers are the objects that editors should try their best to serve. As a poet, he is very interested in the creative psychology of writers and highly praises Maxwell in "The Editor of Genius". Perkins created the idea of writing and hoped to establish a closer relationship with writers. However, the book company's assembly-like book publishing pace made him spend less and less time communicating with writers and his relationship became increasingly estranged."This went against my original intention of being an editor, so I had the idea of leaving." Jinaro said.

Jinaro, who left, spent a year idle at home, but never stopped thinking about the future: "In addition to writing books in a publishing organization, I have been thinking about whether there is any more desirable way to live that can allow me to put my heart and soul into the growth of the value of the content I care about most-not just the value of reading." In his view, the investment and output of the inherent copyright management model of the publishing industry are not proportional to the output. Only by further expanding the business can we obtain a return that is consistent with intellectual investment.

For writers, copyright management has become increasingly a troublesome issue: from "Tomb Robber Notes","Ghost Blows Out the Lamp" to "How to Sheng Xiao Mo" and "Legend of Mi Yue", there are almost no differences in copyright behind every well-known IP in recent years, and the interests of writers who are harmed are often inexperienced.

The business opportunities brought about by the lack of copyright management and the original intention of serving writers prompted Jinmeluo to embark on the road of entrepreneurship. Domi Media was born. Domi's values are to "make writers more valuable and make works more influential.", the company takes serving writers and works as the entry point, and starts operating around the two major businesses of copyright and brand asset management of writers, and IP R & D operation and investment. Jinmaruo's vision is to make Doumi a "writer's home and IP's nest." In the future, Doumi should be an "entertainment content provider with writer's IP as its core."

From editor to copyright operation expert,

in Jin Maluo's view, Doumi's attempts in the copyright field are an extension of past publishing work. So what are the differences between the newborn reading honey and traditional publishing institutions?

"Doumi Media has not yet stepped out of the book industry, and has no plans to do so." Jinaro told reporters. In his view, publishing is the basis of copyright. Only when works are officially published can they have a more solid legal foundation for rights protection. The accumulation of sales can also bring the accumulation of original popularity to IP. Therefore, Dumi Media, as a planning company, has not yet divorced itself from its publishing duties. Under the charm of Jinmaruo, many domestic front-line writers and emerging writers, including Qiviolian, Wang Huanhuan, and Nostalgic Captain, have signed contracts with Dumi. The company has also carried out in-depth cooperation with Cai Jun, the "Godfather of suspense in China," serving as the chief planner and general consultant of Cai Jun's studio publications group, and is also the publishing strategic partner of Shanghai Haolin Cultural Communication Development Company, which Cai Jun is at the helm. But looking to the future, copyright management and IP research and development will be the main sources of future revenue for Doumi.

With the enrichment of media, the scope of copyright in works is also expanding, from books with simple and traditional characters, numbers, audio to derivatives such as film and television, animation, and games, and dereliction of duty in copyright management is also common. In response to this problem, there have been roles similar to writers 'agents in China. However, in Jinaro's view, acting as an agent alone cannot support himself in the domestic environment, and the work of content operation and management is not covered by existing economic concepts.

"Copyright assets have a wide range of dimensions, so professionals need to carry out comprehensive management. Copyright managers must not only provide legal and information services, but also maximize the output value of existing works." Jinaro said,"For example, if there is a very excellent work, but the producer may not have any feelings after reading it, what should I do? At this time, copyright managers need to extend the potential of the story in an appropriate way while fully tapping the value of the work." Only by letting the editors closest to the source of creation and most familiar with the content become copyright managers can the value of each work be developed to the extreme. This is the core of the honey reading model.

Doumi not only strives for excellence in the copyright operation of existing works, but also brings the concept of IP to the process of creation of works and carries out early IP research and development work. For this reason, Jinaluo also put forward higher requirements for Doumi's editing: "In the process of creating a work, publishers cannot only focus on the post-publication form, but also take into account the direction of future IP expansion. If there is no further consideration when creating issues such as what media the work is suitable for and what rhythm the story should have, subsequent development will be passive water and the scope will be very narrow."

For the novels focused on by Du Mi, during the creation process, the editor will fully discuss with the author with many ideas of IP development. For manuscripts under editing, the Reading Honey Association frequently organizes trial readings by publishers and film and television companies, and participates in the creation with the idea of full copyright operation, so that the works carry the "IP gene" from the moment they are born.

In addition to its professional support in the field of copyright, Doumi also provides many value-added services to writers in media, new media, and offline activities. The WeChat public accounts of many writers, including Cai Jun and Qi Qunian, have accumulated considerable fans under the daily operations of Doumi, and the many implementation activities carried out across the country are very targeted and effectively establish close ties with readers. "New media and activities are all means of running writers." Jinaro said,"Being able to operate an account to this level will probably have a high valuation on the market, but the work Dumi does for writers is free. We hope that writers can have basic interactions with readers and maintain a certain degree of exposure during the few months when the new book is released."

Writer Cai Jun's WeChat public account is booming under the operation of Doumi.

Why should we do this for writers? "Writers and editors are reading honey's most precious assets." Jinmeluo replied,"Doumi hopes to grow together with writers. The current large investment is focused on the growth of writers and the reasonable returns they bring. Every time you master a top IP in the future, it will open up a wider space for the company's development." space." Compared with the model where the agent simply uses part of the writer's income as commission, he is more willing to establish a lifelong partnership with the author to make the writer more valuable and the work more influential through copyright operations, so that he can stand there and make money.

The road to entrepreneurship is not easy. Looking back on the bitterness of the past year, Jinaro once lamented: "If I meet more people who only listen to money, my heart will harden. Then I think about doing things that have nothing to do with money, so that I can soften my heart. In this way, my heart will become more flexible and tolerant." In his eyes, the eight words "writer's home, IP's nest" are grander than all dreams. After picking flowers and turning them into honey, the heart of those who read the honey is sweet.

Editor: Tsai