Dangdang Pictures has signed up for Hong Huang's new film "Miss Zhang", which is expected to be released next year

Dangdang Pictures is a copyright incubation and film and television investment company built by Dangdang based on its own high-quality resources and platform influence in the publishing industry, combined with outstanding creative talents and big data operations. It is an important part of Dangdang's entertainment strategy.

Original title: Hong Huang's new film "Miss Zhang" signed a contract with Dangdang Pictures: "I just like to be proactive."

Jiang Wen said,"Hong Huang is very powerful and always has been strong. Listen to her, that's right." It aroused a lot of heated discussion, and everyone asked: "What happened to Hong Huang?" Hong Huang just set off an undercurrent struggle from the war of photos being cut in the fashion circle, slapped others, and also criticized "Women must be strong" amid the wave of virtuous remarks. Hong Huang stood up: "I just like to be proactive. Next, my first novel," Miss Zhang ", will not only be published, but will also be made in a movie!"

Dangdang Pictures signed a heavy contract for the first time with Ms. Hong Huang, an "opinion celebrity" with tens of millions of fans. The biographical novel "Miss Zhang" has aroused great repercussions in the publishing and film and television industries. Because the novel "Miss Zhang" focuses on describing the transformation process of the protagonist "Miss Zhang" as a typical elite woman from passivity, indifference, compromise to active struggle and pursuit of love under social change and the patriarchal system, it conforms to the theme of the current era of the rational return of feminist thoughts. In addition, the author constructed the novel with wonderful contradictions and conflicts and smooth writing, which is widely praised. When the first 10 chapters of the novel were serialized online, more than one million people have been read, making it a truly "phenomenal" work.

Li Zheng, vice president of Dangdang Pictures, said: "There is no doubt that Dangdang Pictures and Hong Huang will, with the novel" Miss Zhang Zhang "released in October 2017 and the film and television work of the same name released in 2018, set off a return to rational women's rights in the entire society. Against the trend of extreme female morality, this work can also be called a 'survival guide' for elite women's top-level lives. This will be a rare 'hot item' in recent years that covers both online entertainment and offline topics."

Dangdang's book retail platform accounts for more than 30% of the market share of book retail in China and more than 45% of online book retail. It has 150 million high-education, high-position, high-income customer groups and 35 million monthly consumers every year.

"Dangdang Pictures is a copyright incubation and film and television investment company built by Dangdang based on its own high-quality resources and platform influence in the publishing industry, combined with outstanding creative talents and big data operations. It is an important part of Dangdang's entertainment strategy." When asked about Dangdang Pictures 'relationship with Dangdang and its entire entertainment industry layout, Li Guoqing, founder of Dangdang and chairman of Dangdang Pictures, said. "With the development of the trend of IP core in the entertainment industry, IP prices have become more rational, but the value enhancement attribute of IP to the entertainment industry chain has further increased. Discovering high-quality hot IP, further amplifying its influence, reducing investment risks in film, television and IP derivative projects, and obtaining higher profits are Dangdang Pictures 'core competitiveness."

It is reported that in addition to Hong Huang, Dangdang Pictures has signed the rights to publish, adapt and invest more than 20 works such as "Good, Good" by million-level best-selling author Da Bing and the rights to publish, adapt and invest in more than 20 works such as "The Seventeen-Year-Old Light Cavalry" by young writer Lu Nei.

In addition to the existing top writers and IP projects, Dangdang Pictures has also reserved 1500 new writers and has jointly created a new writer cultivation system with publishing houses and publishing companies. The system will cultivate and incubate 2-3 super writers (with works selling more than 1 million copies), 10 first-line writers (with works selling more than 500,000 copies) and hundreds of professional writers within three years. "Dangdang Pictures also encourages publishing institutions to extensively explore high-quality potential writers and works. As long as it is a good author or novel, partners can send it to us. They are responsible for cultivating it, we are responsible for amplifying it. Everyone works together to deepen the forefront of the entertainment industry." said Li Zheng, vice president of Dangdang Pictures.

Finally, the latest novel "Miss Zhang" is planned to be jointly planned and published by Dangdang Pictures and well-known publishing houses in October this year. The film of the same name will be released by the end of 2018.

Editor: jessica