Summer: The artistic film "The Qin of Steel" is eye-catching and "Far Cry" becomes a dark horse

In the summer film market in previous years, it has always been dominated by Chinese-language blockbusters and imported blockbusters. Recently, when a reporter visited various movie theaters in our city, he learned that this year's summer film market not only has Chinese-language blockbusters and imported blockbusters, but also various types of small-investment films are supporting the film market. A theater manager told reporters: There are only a few limited blockbusters, but the audience's tastes are constantly changing, which gives more small-budget films a place to live. rdquo;(Our reporter Hao Yan)

The winner of artistic films is "The Qin of Steel"

The word-of-mouth comedy "The Qin of Steel", which has won many film festival awards at home and abroad, has been released nationwide since July 15. This movie is Zhang Meng's second feature film after "Happy Ears". As a small-budget black humor film, the performance of "The Qin of Steel" surprised many people.

It is said that when selecting a site for filming "The Qin of Steel", Zhang Meng gave up Shenyang, which had become very modern, and found an old tractor factory between Anshan and Liaoyang. The laid-off workers returned to the factory and built pianos in full swing. Time seemed to have returned to the most glorious days of the old industrial area. It is reported that the original name of "Steel's Qin" is actually "Piano in the Factory". Later, Zhang Meng felt that the title was too ordinary, so he came up with this more powerful and humorous name. ldquo; The title is very suitable for the character. We workers have power. Although those workers don't understand music, they can understand drawings. This is the power of workers." rdquo;

Although the movie "Qin of Steel" is set in an industrial city in Northeast China, with factories, chimneys, machines and dusty scenes, it creates a poetic realm. Wang Qianyuan, who was born in the 1970s, said frankly that life in that era was the most unforgettable memory for him: it was a very happy era. Walking on the street, you could hear the crunching sound of students stepping on the snow, passing by the factory compound. Seeing people coming in and out, it was a thriving scene and very beautiful and happy. My memory always stays at that time." rdquo; Wang Qianyuan revealed that taking up the performance of "The Qin of Steel" is also related to this. I took up this script because I wanted to show the touching atmosphere of that era." rdquo;

In addition, the artistic films released during this summer period include "Butterfly on the Shoulder", which will be released from July 8. This film brings together idol actors such as Chen Kun, Jiang Yiyan, Leung Yongqi, and Gui Lunmei, with a youthful and energetic lineup. The film also invited international master Hiroshi Hisaishi to perform the soundtrack. Logically speaking, this lineup is far stronger than "The Qin of Steel", but the media attention is not satisfactory. More people's eyes seem to only stay on the exposed contradiction between the director and the producer. There is also a movie "One Night Without Love" that should have attracted attention. The conflict between the film company and actor Li Xiaoran gradually escalated, which also caused the quality of this artistic film to suffer a loss.

Horror movie "Far Cry" becomes a dark horse

The youth thriller "Far Cry", which was released nationwide on July 8, set a box office record for a China thriller with a score of 50 million yuan in just one week due to the high popularity of its leading stars Yang Mi and Chen Xiaochun. Due to the sharp increase in youth audiences during the summer and the support of movie arrangements in cinemas,"Far Cry" still maintains a strong box office trend, becoming the most successful box office dark horse among horror films.

The accurate positioning of youthful thriller should be one of the important reasons for the film to achieve such good results. Especially Yang Mi, who became popular on the small screen to the big screen. In just a short year, she quickly grew into a first-line actress with box office appeal. Her future is unlimited. Chen Xiaochun, the former pheasant brother, continues to maintain his title as the king of thrillers. From "Midnight Taxi" to "Far Cry", he has dominated the box office with small-budget thrillers for two consecutive years.

At the same time,"Far Cry" has outstanding points in terms of the overall positioning and scheduling selection of the film. The path of youth and horror just caters to the curiosity and fearlessness of current teenagers about the world. The choice of the film to be released at the beginning of the summer vacation also created the most favorable environment for the film's box office. According to some theater leaders,"Far Cry" continues to be bullish. Compared with the blockbuster "Martial Arts" of the same period, its attendance rate and single-day box office figures are only slightly lower. Based on the current trend, especially since the Hollywood blockbuster "Transformers 3" will not be released until the 21st,"Far Cry" is likely to continue to maintain this momentum and may even become the first domestic thriller with a box office exceeding 100 million yuan.

On the other hand, the phenomenon of "Far Cry" has also attracted the attention and research of many people in the industry. It has even been inferred that although the model of "Far Cry" is non-replicable, the key factors for its success are definitely worth promoting, especially the precise positioning of the film, thorough research on the schedule, and full grasp of the fan effect. These successful keywords will all play an important role in the future market development of China films.

Taiwanese film "Chicken Chop Hero" hits strongly

Starting from July 12, the film "Chicken Chop Hero", which achieved a box office score of NT$140 million in Taiwan, will begin to be released. This film is the third Taiwanese film to exceed 100 million yuan after "Cape No. 7" and "". As director Ye Tianlun's first film work, he chose the night market and a group of small street vendors that are popular among many people. He said: The night market is like a microcosm of Taiwan. Everyone is working hard to live. This is also the ideal world in my heart." rdquo; When it comes to the dialects spoken in "Chicken Chop Hero", are you worried that it will become inappropriate for screening in mainland China? Director Ye Tianlun said that he is not worried at all. I don't think so. Like I like watching Errenzhuan. rdquo;

In "Chicken Chop Hero", idol star Lan Zhenglong's appearance is a big attraction. Lan Zhenglong, who appeared in the shape of a rustic Taiwanese guest, laughed and said that it was a performance in his own colors. It turned out that Lan Zhenglong lived near the night market with his parents when he was a child. The neighbors around are all small vegetable vendors. Everyone takes good care of each other. When they were young, they often played with their neighbors 'children, so they were familiar with the performance.

Cecilia Cheung and her son perform in "Priceless Treasure"

For more than a month, the hottest entertainment news has been rumors about Fengzhi's marriage. The movie market has also followed up with a gossip. Starting from August 19, the family movie "priceless treasure" directed by Wang Jing and starring Cecilia Cheung and her son, Zheng Zhongji, Shao Bing, Liu Hua, Lin Miaoke and other stars will be released nationwide. On the first poster of the film released by the film company Happy Media, the slogan of Cecilia Cheung and her son playing the summer holiday was clearly marked. The film company said that first of all, this is Cecilia Cheung's first film after her marriage and change. The film also has her son Lucas to assist her. When this family comedy is launched during the summer, I believe it will have a very broad market prospect.

Regarding the brutal film market competition in August, the film company also showed full confidence: this film is the only family fun type film in August, and the whole film is like China's version of a little ghost home, super funny but full of warmth and interest. This is completely different from other films released at the same time.& rdquo; Will the recent marriage incident between Cecilia Cheung and Nicholas Tse affect the promotion of the film? The film company said that this was indeed an emergency, but there was a contract with Cecilia Cheung in advance that Cecilia Cheung would attend the premiere of the film.

One of the movies that has been hyped up recently due to the news is "Returning the Gun". This criminal theft comedy starring Ren Dahua, Yi Nengjing and others suddenly changed its flavor because of actress Qi Wei. A few days ago, Qi Wei revealed that all her scenes had been deleted because she refused unspoken rules, but the film company said that there was no such thing at all. There is also a piece of news because the director was dissatisfied with the sponsors 'unspoken rules on the actress. In short, it makes people feel confused. Such hype is harmful to the film.