The movie is popular and attracts people to travel to the scenic spots and attracts countless visitors

Xitang where Tom Tom ran, the hotel where Qin Fen and Xiaoxiao stayed, and the place where Yang Zheng gave Wen Hui a listening to the sea. With the popularity of the movie, film shooting locations have also become popular one after another. The reporter learned that many domestic travel agencies currently design and produce movie-themed travel routes, and movie-themed tours are increasingly sought after by people.

The movie's popularity makes people want to travel

Under such a beautiful scene, a beautiful story should start. After watching the recently released hit movie "Will Love", Miss Hao has always been obsessed with the beautiful scenes in Bordeaux, a city in southwestern France, presented in the film. Traveling was put on the agenda by Miss Hao and her boyfriend.

After consulting with many travel agencies in Beijing recently, the reporter learned that since the movie was released, the number of consultation calls from various travel agencies about travel in France has increased significantly. ldquo; There are obviously more people asking. In the past, there were one or two people every day, but during this period, they had to receive more than a dozen calls every day. Moreover, many people even specifically asked if Bordeaux was included in the line." rdquo; A travel agency staff member told reporters.

The location is popular and attracts countless visitors

A similar situation also occurred a few months ago after the release of the New Year movie "If You Are the One II". The film's main location, Tropical Paradise Forest Park in Hainan and several attractions in Beijing, were once hotly discussed by netizens in travel and film forums. Many travel agencies have even revised their original Hainan tour routes because of this, just to meet tourists 'wishes to visit the Bird's Nest in the drama.

According to reports, during the just-past Spring Festival Golden Week, visitors to the Tropical Paradise Forest Park Scenic Area surged, receiving 34,400 people in just four days, a year-on-year increase of 262.87%.

As early as before the film was broadcast, the Beijing Tourism Bureau launched a series of Beijing tourism non-route tourism products, including the Mutianyu Great Wall, Happy Valley, Tanzhe Temple, and 798 Art District where the film was filmed. To this day, this travel product that "If You Are the One II" takes you to play with at a price of 130 yuan is still prominently displayed on Ctrip. com as a recommended product.

Themed tourism is expensive

In response to strong market demand, travel agencies said they are formulating relevant routes. ldquo; To be honest, we got a ride from the film." rdquo; Ma Nan, marketing manager of Zhongxin International Travel Service, told reporters that the company plans to launch its wine tasting line in June mainly focuses on several wineries near Bordeaux. After the broadcast of "Will Love", the number of pre-registrations in the group has increased significantly. Manager Ma also revealed that the group fee for this theme tour should be no less than 29000 yuan/person.

This price is a bit expensive to chase a shooting location.& rdquo; After first hearing about the offer, Miss Hao and her boyfriend, who were already eager to move, couldn't help but hesitate. The price of a 9-day tour in France she had previously inquired was only 19000 yuan/person.

The reporter learned from the heads of several travel agencies that in recent years, customers 'demand for personalized travel products has gradually increased. Previously, travel agencies could only promote new routes through pictures and text, which resulted in high operating costs. In recent years, with the popularity of movies and TV dramas, scenes in the dramas have often become popular places to travel. ldquo; Film and television works have established market awareness in advance, so it is much easier to reproduce the lines. However, due to price and other reasons, some foreign lines are destined to become niche products, and some medium-and low-priced movie-themed lines are more sought after." rdquo;