Focus Media will increase by 5 billion yuan for the first time after borrowing a backdoor or focus on Internet finance and film and television

People familiar with the matter revealed that Focus Media will continue to increase investment in the field of sports and entertainment, entering the fields of production and distribution of TV variety content, film production and promotion and distribution, sports program production and distribution, and event operations.

A-share company Qixi Holdings announced today, announcing that it will raise a total of 5 billion yuan. All the net proceeds from this issuance will be used to pay the cash consideration for this transaction.

This is the first time Focus Media has made a fixed increase after borrowing Qixi Holdings. The targets of the fixed increase are Guohua Life Insurance, Huaxin Securities, Nuoan Fund, Boshi Fund, Caitong Fund, Shanghai Jiyu Investment Center, and Beijing Jingtai Sunshine Investment Co., Ltd., etc. 7 companies.

Before this fixed increase, Media Management HongKong Limited held 24.77%, making it the largest shareholder, and Power Star Holdings (HongKong) Limited held 9.13%, making it the second largest shareholder.

After this fixed increase, Media Management HongKong Limited's shareholding dropped slightly to 23.34%, Power Star Holdings (HongKong) Limited held 8.60%, and Qixi Holdings 'first and second largest shareholder status remained unchanged.

What will Focus Media do after completing a fixed increase of 5 billion yuan? It may be in the fields of Internet finance and film and television.

For example, Focus Media has invested in "affordable" community apps in the O2O life field with Sina and E-House China, with more than 10 million users. In the field of Internet finance, Focus has invested in the financial APP "Latte Finance" and entered the field of robot finance.

In terms of its core life trajectory, Focus Media has occupied the four core spaces of apartment buildings, office buildings, stores, and cinemas. In the next five years, Focus Media may make full efforts from the media life circle to the entertainment and sports industry.

Editor: yvonne