Year of the Tiger Spring Festival Gala advertising harvest: Liu Qian's juice cost 60 million yuan

the Spring Festival Gala in the year of the Tiger is full of advertisements. Viewers have forgotten little of the programs they have seen, but the implanted advertisements have so far attracted netizens to talk about it. Through interviews with several insiders, the reporter unveiled the great advertising of the Spring Festival Gala in the year of the Tiger & ldquo; harvest & rdquo;, in which the three advertising prices in Zhao Benshan's sketches are: 4 million of a website, 5 million of a brand of wine, and 3 million of a tourist attraction, totaling more than 10 million. But this is nothing compared to a brand of fruit juice implanted in Liu Qian's magic, which costs more than 60 million. It is revealed that in the Spring Festival Gala 650 million of the total advertising revenue, implantable reached 100 million, made a significant contribution.

strong > the Spring Festival Gala of insiders earns hundreds of millions of dollars every year / strong >

200m yuan in 2002, 400m yuan in 2006, 500m yuan in 2009 and 650 million yuan this year. The growth rate of advertising revenue of CCTV Spring Festival Gala is amazing. According to the reporter's understanding, the advertising form in the Spring Festival Gala can be described as ldquo; rich and colorful & rdquo;. In addition to the big hard advertisements a minute before the Spring Festival Gala starts, soft advertisements are also a common form. The so-called ldquo; soft advertisement-rdquo;, includes congratulatory messages read by the host three times in the Spring Festival Gala, as well as subtitles and other forms. According to insiders, the congratulatory telegram is also divided into two forms: pure advertising and gift, such as China Unicom in this year's congratulatory message, while those given away, such as the beauty of the advertisement that won the bid for zero hours this year with 52.01 million yuan, are given away & ldquo; congratulatory telegram list & rdquo; congratulatory telegram because the advertising investment exceeds a certain price. It is rumored that there is also an invisible price list, and enterprises with an investment of more than 10 million yuan will give a Spring Festival Gala & ldquo; congratulatory telegram list & rdquo; congratulatory telegram. 4 million yuan in advertising can win the treatment of a round table at the front of the auditorium and closest to the stage, while small advertising sponsors such as 100000 yuan can get a live ticket & hellip;…

although the Spring Festival Gala has a huge advertising revenue, CCTV pays actors pitifully little, and even celebrities like Wang Fei can only pay 5000 yuan for labor services. Insiders said frankly that although a Spring Festival Gala costs a lot of manpower and material resources, CCTV still makes a steady profit. Generally speaking, it is not a problem to earn hundreds of millions.

strong > Liu Qian didn't get a penny for the ad placement / strong >

many product placement advertisements have been added to the advertisements of the Spring Festival Gala in the year of the Tiger. The reporter learned yesterday from an advertiser participating in the advertising competition of the Spring Festival Gala that the biggest part of the Spring Festival Gala in the year of the Tiger was in addition to the beauty of the zero time advertisement. There is also Huiyuan Juice, which is advertised in the magic of Liu Qian. Insiders said that the advertising value of the fruit juice brand exceeded 60 million yuan. This time & ldquo; implanted & rdquo;, not only inserted Huiyuan juice box & ldquo; into & rdquo; Liu Qian magic lens, but also Liu Qian took a sip and said: & ldquo; this is juice, Huiyuan's. The round table in the rdquo; auditorium is also full of the brand's range of drinks. It can be said that investment is proportional to income. Insiders said it was a cooperation between CCTV and Huiyuan, and Liu Qian didn't get a penny.

the three advertisements in Zhao Benshan's sketch "donation" are different. except for the national cellar wine is arranged by CCTV, Sohu's video and Sanya tourism are his own projects. Insiders revealed that the relationship between Lao Zhao and Sohu is extraordinary, and the package price of the implanted advertisement is only 4 million yuan. The cost of Guojiao Liquor in this placement advertisement is 5 million. It is rumored that this part of the advertising revenue is divided between CCTV and Benshan, and insiders say it is close to 50%.

strong > netizens to & ldquo; Spring Festival Gala merchandise & rdquo; said no / strong >

& ldquo; juice does not buy Huiyuan, drink do not drink national cellar, do not access the Internet SOHU. The rdquo; reporter found this popular jingle in online forums and post bars yesterday. The reporter found in the forum that many netizens called for a boycott of advertised goods in the Spring Festival Gala.

the reporter interviewed Mr. Lin, a veteran advertiser, who said that the placement of advertisements for the Spring Festival Gala in the year of the Tiger was a failure to create a good impression, & ldquo We all know that advertising is to make people like the brand, just like a man who drove out and hit ten people, and became famous the next day, but this is not what advertisers want. The goal of advertising is to create a good impression. At this point, the placement of advertisements in this year's Spring Festival Gala is not very successful. & Mr. Lin rdquo; pointed out that because there were too many implants and were not in line with the plot of the program, it made the audience uncomfortable. & the mother of the donated college student in the ldquo; Zhao Benshan sketch could not even afford the tuition, but the gift was a few thousand yuan of wine. & rdquo; he said that product placement is not uncommon. The cars in ldquo; 's James Bond movies are all BMW. Jackie Chan's previous films are all in cooperation with Mitsubishi in Japan. Feng Xiaogang's movies Mobile phone and if you are the one are also advertised, why they are not scolded because these works are good. & rdquo;

strong > screenwriter Yin Qi says frankly that advertisement & ldquo; implantation & rdquo; goes too far / strong >

Yin Qi, the screenwriter of donation, responded to the question of the placement of the sketch, saying that Sohu and Sanya are two good & ldquo; baggage & rdquo;, the former was the idea of Zhao Benshan, the latter was written into the script before, but did not specifically refer to & ldquo; Sanya & rdquo; at that time. However, with regard to the implantation of a certain wine in the sketch, he also said bluntly that he had reservations. & ldquo; I saw that in the CCTV rebroadcast version, the sentence that Wang Xiaoli picked up the wine to introduce was cut out, which seemed more reasonable. & rdquo;

strong > Wang Xiaoli claims that he is in no hurry to become famous / strong >

after the Spring Festival Gala, Wang Xiaoli failed to become popular overnight. In this regard, Wang Xiaoli said yesterday that master Zhao Benshan had already given him a ldquo; vaccination & Master rdquo;,“ said that I wanted to take a mature actor line, not like the idol type of Xiao Shenyang, so I was slow and wanted to boil slowly. & rdquo; Wang Xiaoli revealed that he started to work the day before yesterday to perform on the Liu Laogen stage, but other commercial performances have not been arranged yet. When asked if the appearance fee was going up, Wang Xiaoli said: & whether the ldquo; is up, I am still me. & rdquo;