The real estate industry's "M & A King" invests in helping Sunac China invest 15 billion yuan in LeTV

after the completion of this acquisition, Letv, Letv Pictures and Letv Zhixin will become joint ventures in China.

after the problem of unusually tight capital chain was exposed for more than two months, Letv finally received strong financial support.

on January 13th, according to Caixin, Rongchuang acquired 8.61% stake in Letv through its company at a price of 6.04 billion yuan; acquired 15% stake in Letv Film at a transaction price of 1.05 billion yuan; and increased capital and acquired 33.5% stake in Letv Zhixin at a price of 7.95 billion yuan. The three acquisitions cost a total of 15 billion yuan. After the completion of the acquisition, Letv, Letv Pictures and Letv Zhixin will become joint ventures in China.

Sunchuang China is a real estate development company listed in Hong Kong. Its chairman Sun Hongbin and Letv founder Jia Yueting are both Shanxi businessmen. Sun Hongbin is known as the "king of real estate mergers and acquisitions". He is well-known in China's real estate industry, and mergers and acquisitions have been the most important way to acquire land in the past few years. But this time Sun Hongbin's investment object jumped out of the real estate sector and chose Letv.

and according to Tencent Finance, Huaxia Life Insurance may also be involved in Letv's financing. Tencent Finance reported that it learned the news from a person close to Huaxia Life Insurance. Huaxia Life may have invested hundreds of millions of yuan to become a strategic investor in the latter, but the proportion of shares involved in the related transactions is not high.

this financing is the most important supply since Letv fell into the crisis. In order to enable Letv to get capital supplies as soon as possible, Jia Yueting raised funds through various channels.

on the afternoon of November 13 last year, Jia Yueting posted Weibo, writing, "Food and forage first, solid launch of the second phase of the ecological strategy, Mark it" and positioning itself as "Hong Kong International Financial Center". This Weibo was accused of trying to convey to the outside world the news of raising funds in Hong Kong.

but two days later, there was no news that Letv had received investment from Hong Kong. Instead, Jia Yueting, a "good classmate from China" at Cheung Kong Business School, provided timely assistance with a total investment of US $600m in Letv Automobile and LeEco Global.

on December 6 last year, Leeco was exposed to be close to the closing line, and its share price plummeted. In the morning of December 7, in order to contain the sharp decline in shares, Leeco temporarily suspended trading, and the market rumored that Leeco's share price had reached the red line that Jia Yueting and Letv might accept. Letv said on December 15 that he would introduce strategic investors and announced that trading in the shares would continue to be suspended. According to the new suspension rules of the Shenzhen Stock Exchange, "non-public offerings of major asset purchases shall not be suspended for more than one month," and Leeco will resume trading on January 16 after the information of financing and heavy capital rescue has been officially announced.

Edit: yvonne