Huayi Brothers invests in St. Witt's cutting-edge Technology to help transform "Movie IP-"

according to Huayi Brothers' 2014 annual report, its brand licensing and live entertainment segment achieved business revenue of 234 million yuan and a gross profit margin of 100%. According to its latest third quarter report of 2015, by the end of the third quarter of 2015, a total of 13 projects have been signed between Huayi Brothers Brand Licensing and Live Entertainment.

Huayi Brothers (Shenzhen Stock Exchange: 300027) brand authorization and live entertainment have a new layout. Huayi Brothers (Tianjin) Interactive Entertainment Co., Ltd. announced the acquisition of part of the equity of Beijing Saint Waite Technology Co., Ltd. This acquisition is an important step in Huayi Brothers' brand authorization and real-scene entertainment layout, which will consolidate Huayi's ability to transform from light and shadow to real scene.

Huayi Brothers has been laying out its brand licensing and live entertainment business since 2011. Real-scene entertainment, that is, the fictional scenes seen on the film screen are presented through real scenes in life, which integrates film culture, theme amusement, commerce, tourism, hotels and other elements. Since its establishment 21 years ago, Huayi has created more than 100 films deeply rooted in the hearts of the people and has a rich library of film and television IP resources. Through live entertainment to complete the transformation from light and shadow to reality, to maximize the circulation and value of IP is an important part of the layout of Huayi IP.

Beijing Sheng Waite Technology Co., Ltd., invested by Huayi, has been deeply engaged in the field of" optoelectronic art and theme entertainment "for many years, focusing on the development of theme park amusement equipment. Its R & D team has a number of doctoral and postdoctoral students majoring in optics, mechatronics and computer science at home and abroad, and has a comprehensive understanding and interdisciplinary integration of games, graphics, optics and machinery. Up to now, St. Waite has undertaken dozens of large-scale commercial projects, whether it is large theme parks, small family entertainment centers, virtual aquariums, secret rooms and haunted houses. St. Waite uses multimedia entertainment means to provide customers with full-case planning, product design, equipment installation, operation management and other whole industry chain products and services. At the 2015 Hong Kong International Amusement equipment Exhibition, St. Witt's Phantom Ghost dynamic products were widely concerned and praised by the industry.

at present, the three main product forms of Huayi brand licensing and live entertainment include: Huayi Brothers Film Town, Huayi Brothers Film World and Huayi Brothers Cultural City. In 2015, Huayi Brothers reality Entertainment Suzhou and Shenzhen projects started, and the second phase of Haikou Mission Hills project was completed. The first anniversary of the opening of Mission Hills Huayi Feng Xiaogang Film Commune in Haikou has attracted more than one million visitors and attracted the French "inter-city" program with 1 billion viewers around the world.

Industry analysts believe that Huayi's investment in St. Witt will enhance Huayi's transformation ability in the field of live entertainment and enrich its product line. On the other hand, St. Waite can make use of Huayi's rich entertainment resource platform to grow into the most powerful supplier in its field.

Edit: yvonne