Beijing: Nancheng's first five-star cinema has multiple benefits to promote investment

The Majiapu Poly International Cinema in Nancheng, Beijing, opened yesterday. As the first high-end five-star digital cinema in Nancheng, its emergence has alleviated the imbalance between the north and south of Beijing cinemas. There are various signs that more and more investors are targeting the vacant space in Beijing cinemas to fill it. Capital's unprecedented pursuit of cinemas is amazing. Relevant people told reporters: It used to be developers looking for investment for cinemas. Now, as long as developers have a project, more than 20 cinema investment companies will come after hearing about it. rdquo;

In fact, just at the beginning of this year, Wang Jian, director of the Film Department of the Beijing City Radio, Film and Television Bureau, mentioned in an interview with reporters that there were too many blank spaces in the distribution of theaters in Beijing. In just a few months, Beijing has opened several new cinemas in Wukesong, Wangjing, Qingnian Road and Majiapu, and the number of cinemas outside the Third Ring Road in eastern Beijing has reached 10. More and more Cinema investors have targeted Beijing's cinema vacant spaces to fill them.

It is reported that as of 2002, the number of screens in the country was only 1581. Since 2007, China's screens have grown at a rate of about 1.5 screens per day, and this rate has climbed to about 1.7 screens last year. According to relevant data from the China Film Distribution and Screening Association, as of the first half of this year, the total number of screens in China reached approximately 5300, of which approximately 577 screens were added in the first half of this year, and the growth rate is close to 3.2 screens per day. Capital's unprecedented pursuit of theaters is amazing. Information from relevant companies shows that this growth trend will continue. Wanda Cinema had 50 theaters by the end of last year, and 20 more theaters will be added this year. Xingmei Group had 14 theaters with 100 screens by the end of last year, and will add 100 screens this year. The number of theaters at Poly Pictures Investment Company has reached 43, and in two or three years, it will reach 150. Recently, Huayi has also signed investment plans for 18 theaters with property parties.

Industry insiders have always been cautious about cinema investment. What caused it to unfreeze and cause the cinema to expand at an accelerated pace? The reporter learned that there are a variety of benefits that make investing in theaters a hot spot. The first is policy support. In order to improve the viewing environment of Beijing cinemas, the Beijing Radio, Film and Television Bureau has drafted the "Beijing Multi-Theater Theater Subsidy Measures", which will subsidize and encourage funds based on the construction of the movie theater, hoping to use this as a breakthrough to strengthen the development of the film screening industry. The second is that people's movie-watching habits are taking shape, resulting in continued growth in theater revenue. According to Xing Yan, general manager of Beijing Wanda Studios, as of August 24, the box office revenue of Beijing Wanda International Studios has reached 100 million yuan, becoming the first area in the country under Wanda Cinema to exceed 100 million yuan this year. The third is driven by the rapid growth of China's film production.