Film critics with a valuation of nearly 300 million yuan have "hooked" on two listed companies from the media and intend to do this

the reporter noticed that recently, in the announcements of two listed companies, a wholly owned subsidiary of Guangzhou Youxiao Network Technology Co., Ltd., the operator of poisonous films, has appeared. Guangzhou good guy Media Co., Ltd. (hereinafter referred to as good guy Media).

original title: the venomous-tongued movie "close to" two listed companies with a valuation of nearly 300 million, intends to do this

half a year to complete two rounds of financing, with nearly 5 million Internet users. The team of about 30 people created a "poisonous tongue movie" with a valuation of nearly 300 million. However, even if it is the absolute leader of its peers, venomous films, like other self-media, still need to explore a clearer business model.

the reporter noticed that recently, the announcement of two listed companies has appeared the figure of Guangzhou good guy Media Co., Ltd. (hereinafter referred to as good guy Media Co., Ltd.), a wholly-owned subsidiary of Guangzhou Youxiao Network Technology Co., Ltd., the operator of poisonous films.

the announcement shows that good guy Media will join hands with Sanqi Mutual Entertainment, Zhejiang News Media and the fund management platform of Guangdong Radio and Television Network Co., Ltd. (hereinafter referred to as Guangdong Radio and Television) to launch a good guy fund to invest in big online movie projects.

"Capital endorsement of listed companies and provincial radio and television companies will undoubtedly contribute to the exploration of the business model of venomous films." Zhang Guohong, CEO of Yundui New Media, said in an interview with reporters that in his view, the poisonous tongue film's own "Internet celebrity" qualification and its team's ability to appreciate and judge film and television works are the key for the capital to cooperate with it.

however, even with the help of capital and large accounts, the income of the good guy fund is inevitably limited by the development of online blockbusters themselves. Why do you lock in the investment direction of NetUniversity? What is the current status of the establishment of the fund? What kind of movies will you prefer in the future? In this regard, the reporter contacted the backstage of the poisonous tongue film to inquire, but did not receive the relevant response before the deadline.

strong > two listed companies / strong >

in fact, as early as the beginning of January, the good guy fund began to take shape.

according to the announcement of Sanqi Mutual Entertainment on January 6, the four partners of the good guy fund are Xizang Pacific Culture Media Co., Ltd. (hereinafter referred to as Xizang Pacific), good guy Media, Guangdong Hongtu Radio and Television Investment Co., Ltd. (hereinafter referred to as Hongtu Radio and Television) and its fund management platform-Guangzhou Hongguang Investment Management Co., Ltd. (hereinafter referred to as Hongguang Investment).

Last Friday (February 3), an announcement from Zhejiang Daily Media surfaced the fifth partner of the good Guy Fund-Hangzhou Edge Network Technology Co., Ltd., a wholly-owned subsidiary of Zhejiang Daily Media (hereinafter referred to as Wingfeng Network).

according to the Guangzhou good guy Phase I Media Partnership (Limited Partnership) Partnership Agreement signed by the partners, the target subscription amount for the first phase of the good guy fund is RMB 25.01 million. Among them, good guy Media, Hongguang Investment, Hongtu Radio and Television, Winger Network and Xizang Pacific contributed 5 million yuan, 10,000 yuan, 10 million yuan, 5 million yuan and 5 million yuan respectively. Accounted for 19.99%, 0.04%, 39.99%, 19.99%, 19.99% respectively.

if only measured by the size of the fund, the good guy fund of only 25.01 million yuan is not outstanding, but it is worth noting that the management team of the good guy fund is quite eye-catching.

according to the Zhejiang Daily Media announcement, the poisonous tongue film team constitutes "more than half of the fund management team", with its two founders and partners. Yu Xiaoyi, a famous media critic and film critic, and Li Yunbo, director and chief planner of CCTV, formed a fund management team. It is worth mentioning that Sanqi Mutual Entertainment and Zhejiang Daily Media are also full of confidence in the poisonous tongue film team, saying that they "have an independent and profound understanding of the film and television drama market" and that "the fund can get a relatively stable return on investment."

from a small team of 10 people to two consecutive rounds of financing valued at more than 300 million, the development of poisonous tongue movies is far faster than that of their peers. However, even so, from small workshops to prying the capital of listed companies, the development of venomous films is still amazing. In Zhang Guohong's view, the capital increase of listed companies will undoubtedly accelerate the development of venomous films, while leading the establishment of funds is likely to explore a more mature business model for them.

strong > / strong >

/ strong > strong > "Internet celebrities" is more likely to make "explosions" Internet celebrities Internet celebrities Internet celebrities Internet celebrities Internet celebrities

Zhang Guohong said in an interview with reporters that in his view, the ability of the poisonous tongue film team to identify and appreciate film and television works will be the key to the investment direction of the good guy fund in the future, and secondly, its own IP fan advantage will also endorse its works.

according to the data of the online celebrity list released by the New list in March 2016, the venomous movie "poisonous Sir" trumps many short videos, and online celebrities in the live broadcasting industry occupy the position of Top20, which shows its appeal. The IP value of "toxic Sir" is one of the reasons why it is favored by capital, which is also an important consideration in the financing and valuation of venomous films.

the number of articles read by reporters combing through poisonous tongue movies found that most of the headlines were read by 100000 +, and the number of comments and likes by fans far exceeded those of similar official accounts. Just imagine, will there be a lack of fans in the movie "Poison Sir"?

however, even with large-account endorsement, capital support and fan support, the investment risk of good guy funds can not be ignored. According to the Zhejiang Daily media announcement, the profit model of the fund is mainly to invest in the online big film projects recommended by the good guy media, and obtain the corresponding income. The predicament of the development of the online big film itself is the most risk that can not be ignored by the good guy fund.

according to the data of Yien, from 2015 to the first half of 2016, the growth rate of the number of online variety shows was 87.3%, the growth rate of online self-made dramas was 5.3%, and the growth rate of Internet was as high as 262.8%. But the embarrassing thing is that despite mass production, NetUniversity is rare to enter the audience's field of vision on a large scale and attract social attention.

A number of network university practitioners even said in an interview with reporters that about 40% of the net made money in 2015, and only 20% in 2016. "NetUniversity will usher in an explosive period, this sentence has been shouted for so long, in fact, it has not really arrived yet."

Edit: yvette