Photosynthetic Film won hundreds of millions of financing funds and will follow the marketing and productization route in the future

Photosynthetic Film, the full-case publicity company behind the scenes of "Seeking the Dragon", recently obtained a strategic stake of 15 million yuan from institutions such as Hongli Pegasus Fund under Guangdong Radio and Television Network. At the same time, Guangdong Radio and Television Network will use Photosynthetic as the entrance to the film industry, with no less than 300 million yuan in future funding.

On December 18,"The Quest for the Dragon" launched its New Year's golden journey, breaking many film history records, and surpassed "Lost in Hong Kong" to become the runner-up at the box office of domestic films last week. Photosynthetic Film, the full-case publicity company behind the scenes of the film, recently obtained a strategic stake of 15 million yuan from Hongli Pegasus Fund and other institutions under Guangdong Radio and Television Network. At the same time, Guangdong Radio and Television Network will use Photosynthetic as the entrance to the film industry, with a future supporting film and television investment fund of no less than 300 million yuan.

Photosynthetic Film was established in mid-2010. From the earliest marketing and promotion, it has gradually formed a value-added service industry chain of film funds, implant authorizations, derivative products, movie and game marketing, and video production. In 2015, it completed "Bounty Hunter" and other multiple film investments.

The founder of the company said that the maturity and even explosion of upstream works will inevitably require Xuanfa to develop into a company with both multi-dimensional integration and value export functions."Guanghe will follow the upgrade route of box office value-added service-film value-added marketing-productization of value-added marketing. After creating more revenue windows for the film, open the door to content."

"Cross-media narrative" opens up the world of Ghost Blows Out the Lamp's

super IP, top main creators,"authentic" marketing, and popular reputation. Under the protection of these four major kings, although there are still 3 rivals in the same period that have box office exceeding 500 million yuan,"Xunlong" still passes, and the final box office is expected to reach nearly 1.7 billion yuan. When talking about the marketing of this film, Lao Guan said that when participating in multi-party bidding, Photosynthetic Film moved the film with the concepts of "tomb robbing world view" and "authentic gold model", and also seized the lead in "Nine-storey Demon Tower"."Producer Chen Guofu and Wanda Pictures are both industry leaders. Photosynthetic Film is equivalent to doing something right under a strong market system."

These correct things can be summed up as "cross-media narratives", including a series of visual materials that emphasize the ghost blowing out the lamp symbol rather than the Dragon Seeking Technique itself; for example, the Internet variety show "Internship Ghost Blows Out the Lamp", the "Ten Years of Our Ghost Blows Out the Lamp" launched by major FM channels, press conferences and interactive games using VR technology, joint brands to launch exclusive coffee with the words "Dragon Seeking Technique", etc.

"Marketing productivization" establishes a value-added industrial chain

As one of the marketing companies with good reputation in the industry, in addition to "Dragon Quest", Photosynthetic Film has also led the promotion and promotion of more than 30 films such as "Nie Yinnian","There is a Place Only We Know","My Morning Watch Girlfriend","Daylight Fireworks","Chef and Actor Ruffian","Death Squad 2" and "Intimate Enemy", and created explosive communication cases such as "Tyson's Challenge to Urban Management" and "Spare Tire Boyfriend Yuan Xiaoou".

Regarding this financing and the Series B financing under negotiation, Lao Yuan said that movies are exploding from theater entertainment products to social and cultural products. In the future, Photosynthetic Film will follow the marketing productization route, focusing on various marketing value-added links of film and television. Establish a business group and launch upstream, middle and lower reaches while ensuring profitability."Photosynthetic Film has established cooperation intentions with many front-line companies, directors, producers, and actors. In addition, Hongli Feima's shareholding and the film and television investment fund jointly initiated and established by Guangdong Radio and Television Network and Guanghe can help Guanghe form a film value-added industry chain faster."

Editor: kong