Let's tell you why He Jiong, Wang Han, and Xie Na invested in singing

For Sing Bar, such a fan base is a large number of loyal users. In addition to simple purchase of virtual gifts, it can completely enter reality and carry out industrial development. Chen Hua, CEO of Sing Bar, said that he will take the lead in launching 3D and VR live broadcasts in Sing Bar's live broadcast room, hoping to become the largest source of VR and 3D content in China and even around the world. For Hunan Satellite TV, this is a constant source for variety show audiences and participants, which can not only provide content, but also digest content. Therefore, Hunan Satellite TV will choose Sing Bar as the official online strategic cooperation platform for Hunan Satellite TV's 2016 "Super Girl", and will also become the gold owner of Sing Bar's Series D investment.

The screams and applause of the audience at the 2016 "I Sing" show told us that He Jiong, Wang Han, and Xie Na's money was not wasted at all.

Last night, the Sing Bar announced at the event that He Jiong, Wang Han, and Xie Na had become star investors in the Sing Bar, and also showed us their muscles. The users of Sing Bar are still very powerful and energetic. To prove this, Sing Bar provided a set of such data. The number of registered devices exceeds 300 million, monthly active users exceeds 3 million, and the total number of recorded songs exceeds 1.5 billion. It is equivalent to the fact that China people recorded one song for Sing Bar, and of course some people recorded a few more songs.

After participating in the event, we can draw a very clear conclusion. Fans should be the most attractive place to invest in the singing bar by He Jiong, Wang Han, and Xie Na, as well as the Mango Station behind them.

Hunan Satellite TV, which has always dominated the youth card, is actually facing considerable resistance. Almost all of these resistance comes from the Internet. Video websites that produce online dramas and homemade variety shows have snatched away many young audiences, and Mango TV has begun to create a "Mango Ecosystem" to compete with them.

In May last year, Hunan Satellite TV announced that it would withdraw its distribution rights with complete intellectual property rights and fully support the expansion of Mango TV. Recently, there has been news that Mango TV has reached a cooperation agreement with Station B. The active celebrities and fans of the Sing Bar have a fatal appeal to Hunan Satellite TV, which has many music programs such as "Super Girl" and "I Am a Singer".

The protagonists on the stage last night were a group of celebrity singers whose names were unknown to many people, but the applause and screams they received were no less than those of stars such as Wang Sulong, Liu Xijun, and Liu Sihan. I have to admit that this live atmosphere is better than some concerts, especially when the little brother who sang the opening song of the first season of "Slam Dunk" sang ", he felt that the whole audience was on fire.

The girl sitting behind me was a fan invited by one of the celebrities to watch the performance. She was as excited as waiting to meet a big-name celebrity and regretted not being able to get the celebrity's lantern. The fans are just my understanding. Her own introduction is-she is the apprentice of this celebrity at the singing bar."Actually, she is my master and usually guides me on my shortcomings in singing. This time she invited me over."

Through communication with her, we can probably paint a portrait of Sing Bar fans: they are a group of people who like singing and music; they are heavy users of Sing Bar and open the app to have a look at it when there is nothing to do; they communicate frequently, record songs by themselves and read comments given by others, and also comment on songs recorded by others; they have their own small circle and have their own preferences, such as ancient customs, secondary yuan, etc.; Reds are famous among fans, but communicate closely with fans and will actively interact with others.

Such a group of users shows that Sing Bar has come a long way in the field of social and circle social networking. Among a group of people who regard singing as a hobby, a large number of fans will gather around the people who sing well. The communication and interaction between fans will gradually glue everyone into communities. Such communities are quite stable., but also have great potential for monetization.

Sing Bar Chen Hua

For Sing Bar, such a fan base is a large number of loyal users. In addition to simple purchase of virtual gifts, it can completely enter reality and carry out industrial development.

Chen Hua, CEO of Sing Bar, said that he will take the lead in launching 3D and VR live broadcasts in Sing Bar's live broadcast room, hoping to become the largest source of VR and 3D content in China and even around the world. For Hunan Satellite TV, this is a constant source for variety show audiences and participants, which can not only provide content, but also digest content. Therefore, Hunan Satellite TV will choose Sing Bar as the official online strategic cooperation platform for Hunan Satellite TV's 2016 "Super Girl", and will also become the gold owner of Sing Bar's Series D investment.

Chen Hua believes that "music social needs can retain users for a long time." Spotify, the world's largest genuine streaming music service platform, coincides with him. While he insisted that music should be social, Spotify announced the acquisition of Soundwave and Cord Project, two startups that make social products. The former is like Douban Music, but has more reading of users 'listening habits on music apps such as Spotify, while the latter has voice communication functions like WeChat. Spotify also needs to rely on social networking to retain users.

Chen Hua may be secretly enjoying himself. After all, they are already at the forefront of musical socialization.

Editor: queenie