"Transformers 5" male audience is close to 60%, and Michael Bay is responsible

It is also an action movie, and the majority of the "Speed and Furious" series are female, while the male audience of "Transformers 5" is close to 60%. The director's personal style needs to be responsible for this.

Original title: "Transformers 5" won 900 million yuan in box office. Who is watching

"Transformers 5" officially released?

The market has high box office expectations for this movie. There have been previous reports that the lithography era organized a group to participate in the guaranteed release of "Transformers 5". Although the lithography era dismissed rumors that there was no such thing, the 2.6 billion yuan box office estimate mentioned in the report has basically become a benchmark. "Transformers 4" released in 2014 can reach 1.97 billion yuan. Considering market expansion, this figure is not an exaggeration and is also equivalent to the box office of the two "Speed and Furious" films of around 2.5 billion yuan.

But this expectation is likely to be disappointed. The current Douban score for "Transformers 5" is only 4.8 points, which is far lower than the two "Speed and Passion" films. Explosive special effects replaced the story content that should have been handled solidly, and many unexpected plots were added in order to lay out the sequel. These negative reviews seriously affected the box office of "Transformers 5".

On its first day of release, the movie grossed 270 million yuan, lower than "Fast and Furious 7"'s 346 million yuan and "Fast and Furious 8"'s 400 million yuan. By Saturday, the box office figure had only increased to 290 million yuan, which was also lower than the usual increase in the box office of Hollywood movies on Saturday compared to Friday.

Although the summer season may seem to be an advantage for "Transformers 5", the negative effects of word-of-mouth have already been evident in the comparison between Friday and Saturday. On Friday night, the forecast of the professional version of Cat's Eye Movies also showed that the total box office of "Transformers 5" could reach 2.4 billion yuan. At noon on Monday, this figure was adjusted to less than 1.9 billion yuan, even lower than the previous movie.

In fact, judging from the box office structure,"Transformers" and "Speed and Furious" series are very similar. Compared with other Hollywood films, these two series will have a larger audience in third-and fourth-tier cities, accounting for about 42% of the number of moviegoers. For movies like "Guardians of the Galaxy 2", the proportion is only 33%.

Cultural differences are the main reason for this phenomenon. "Transformers" and "Speed and Passion" series used to have strong cultural attributes. The first two films in the "Transformers" series are typical American growth stories, and "Speed and Passion" is a subcultural expression such as racing.

As the two film series evolved, this cultural attribute was stripped away, and they became purely action films, focusing on visual effects, simple and crude, so that they could transcend countries and be accepted by more China audiences.

Conversely, for example "Guardians of the Galaxy 2", whether it is the concept of superheroes or the science fiction sense of traveling through space, it is not something customary in China's local culture. The more open a place is, the more likely a first-tier city is to accept these elements, while in relatively closed third-and fourth-tier cities, greater difficulties will be encountered.

Another interesting statistic is that the proportion of male audiences for "Transformers 5" is also much higher than that for other Hollywood blockbusters. Typically, male audiences range from about 48% to 52%, but this movie's male audience is close to 60%.

This is not because of the movie genre. The female audience of the "Speed and Furious" series is higher than that of the male audience, which shows that action films are not the reason why audiences of different genders choose movies.

On the contrary, director Michael Bay's personal style is responsible for this. As a director who is completely indifferent to stories and plots, what he is best at is explosion scenes. In addition, Michael Bay himself will abuse some soft pornographic scenes and add some restricted jokes to the movie, which will not make too many female viewers like this series.

Editor: jessica