09 entertainment trend Renhe entertainment marketing re-creates marketing myth

& ldquo; third-rate sales depends on products; second-rate sales depends on ideas; first-class sales depends on marketing & rdquo;—— for enterprises, this corporate operation treasure book is really to the point. With the rapid development of the world economy, throughout the changes in the business world, the marketing model of the Chinese market has also undergone changes in recent decades.

the concept that a 15-second ad is marketing is gone forever, which declares the death of a single marketing model. Nowadays, nothing is more popular than ldquo; Entertainment Marketing & rdquo;, derived from this classic cases emerge one after another, Super Girl, Happy Boys, Happy Girls and so on have created unprecedented ratings. However, the abuse of marketing methods has led to consumers seem to have a certain degree of exclusion, so how to develop a high interaction? High precision? The problem of being able to receive the new marketing model welcomed by netizens is very urgent.

the number of netizens in China has reached 384 million in 2009. With the continuous growth of the number of netizens, the online world is also quietly experiencing the writing era? The era of reading pictures and gradually changing to the era of video and SNS. Renhe Pharmaceutical, which has always paid attention to marketing innovation, prospectively made use of the three-dimensional model of the combination of entertainment marketing, network marketing and offline marketing before the coming of this marketing tide. In early 2009, together with SNS websites Renren, Yunnan Satellite TV and other high-end platforms with a wide audience, they offered a gluttonous feast for netizens. The hot broadcasts of "who is the brightest Music Live" and "09 shining Star Song list" undoubtedly set off the best part of the industry's discussion on three-dimensional marketing.

take "who is the brightest Music Live", which is popular on Yunnan Satellite TV every Sunday night as an example, the program is completely different from the common song and dance talent shows in form and content. It does not engage in singer auditions. Fans vote through the Internet, mobile phone text messages, 3G and other ways to vote for the most popular and popular new songs. Then gather the up-and-coming newcomers to compete on the spot, and invite excellent singers from home and abroad to perform on stage. In addition, the program adheres to the principle of ldquo; adhering to the original, absolute true singing & rdquo; has also been widely praised in the entertainment industry.

Innovation is the source of the development and progress of an enterprise, and innovative marketing is undoubtedly the most important link in this link. Sell the company's products and services to target customers creatively? And the formation of the market is the constant goal of the enterprise. With long-term strategy, effective strategy and innovative attitude, Renhe Pharmaceutical Co., Ltd. conforms to the times and also has young and fresh vitality.