Weimeng Media completes Series B financing of 50 million yuan and fully develops its own media industry chain

On February 9, 2017, Weimeng Media, the leading domestic self-media advertising SaaS service cloud platform, officially announced the successful completion of Series B financing of RMB 50 million. This round of investment was led by Zhejiang Saibole Investment, followed by Chenhui Capital, the original institutional shareholder. Zhao Chong, CEO of Weimeng Media, confirmed that all financing has been received.

Beijing Weimeng Media Co., Ltd. was established in 2011. Its self-developed self-media advertising platform, Lingku www.kolstore.com, brings together more than 200,000 selected self-media resources from 11 social media platforms including Sina Weibo, Weixin Official Accounts, Friends Circle, Meipai, Niopai, Yingke, First Live Broadcast, Douyu Live Broadcast, and Zanthoxylum Live Broadcast. Through more than 100 technical indicators, self-media accounts are analyzed in real time, serving more than 50,000 customers in total. These include more than 300 brand customers such as LeTV, iQiyi, Mango TV, and Meituan.

Weimeng Media is the first in China to launch a self-media advertising platform SaaS cloud service-KolMaster. It already has the largest number of partners in this field in China and is an invisible champion in the industry. KolMaster is a SaaS service cloud platform that builds a dedicated self-media advertising trading platform for peers in public relations and advertising companies, helping them achieve efficient procurement and scientific management of self-media resources through their own platform.

In July 2015, Weimeng Media received a 30 million Series A financing joint investment from big data listed companies Tuorsi, Chenhui Capital, CIMC Capital and Yiyang Group, and was listed on the New Third Board in April 2016 with stock code 836868.

This round of financing will be mainly used in the following aspects:

1. Carry out more in-depth integration of the industrial chain, and continue to make efforts in the fields of self-media investment incubation, self-media e-commerce, self-media tools, and self-media copyright.

2. By continuing to vigorously expand SaaS cloud services, enter more vertical areas, and create more value for SaaS partners and their customers.

3. By providing SaaS cloud services, organize "social advertising purchasing alliances" in public relations, advertising, marketing and other industries to promote the integration and sharing of industry resources.

4. In terms of data and products, continue to build the brand and credibility of KolRank, the self-media value evaluation system; further improve data collection and analysis capabilities, and launch data products.

5. Add new business models and media resources in the mobile social advertising business.

Zhao Chong, CEO of Weimeng Media, said: "The new media industry is growing rapidly, with a huge market and many opportunities. Weimeng will continue to increase investment in technology, improve product and service experience, and strengthen exchanges and cooperation with its ecosystem counterparts and upstream and downstream partners in the industrial chain. It hopes to enjoy industry dividends with everyone, challenge the unknown, and grow together."

Zhejiang Saibo Le, the leading investor, is one of the famous excellent venture capital institutions in China, focusing on the start-up enterprises serving the early stage of scientific and technological innovation and model innovation. It has won the honorary titles of Qingke, Forbes China Top 15 Venture Capital Institutions, Zhejiang Excellent Venture Capital Institutions, etc. It has successfully invested in hundreds of outstanding companies such as Lianlian Payment, Micromedicine Group, Focus Technology, Pig Bajie, Great Wall Film and Television, Gitui, Zhengtai New Energy, Haixing Power, Anheng Information, Jinke Entertainment, and Dipu Technology. In recent years, Zhejiang Cyberle has implemented an internationalization strategy, established funds in 10 international industrial clusters such as Silicon Valley, Boston, New York, Germany, Israel, and Japan in the United States, and conducted in-depth layout of overseas digital advertising, information security, technology finance, and new materials.

Yuan Zhiyong, investment partner of Zhejiang Saibole, said: "The reason why we chose to invest in Weimeng was first based on the rapid development and huge space of the social media marketing industry. Secondly, Weimeng Media's layout plan and unique new media products in the entire self-media field. In the past few years, Weimeng's remarkable achievements in industry alliances, media resource integration, product research and development, and customer accumulation are obvious to all. As a leading company in the field of self-media marketing, Weimeng has a professional team with great combat effectiveness and customer orientation. We are very optimistic about its future development and look forward to Weimeng's growth into the country's premier new media advertising service platform."

Chenhui Capital is the follow-up investor in this financing and an investor in Weimeng Media's Series A. Chenhui Capital focuses on long-term investment and M & A investment in emerging economic industries such as TMT, large consumption and innovative service upgrades. It is a cutting-edge institution that maximizes the concept of "PE+ listed company" and has more than ten listed companies. Companies and multiple parent funds serve as LPs.

Yan Xiaoping, founding managing partner of Chenhui Capital, said: "Chenhui Capital has always had a layout in the field of Internet marketing. We value the Weimeng team's business capabilities, industry resources and full entrepreneurial enthusiasm in the field of social marketing. In recent years, the company's business has continued to maintain rapid development, and its business line has continued to expand into the field of integrated mobile marketing. We are also very supportive of Weimeng Media's continued in-depth expansion and alliance cooperation in the field of self-media. Last year, we jointly established the 'Entertainment Self-Media Alliance' and the 'Self-Media Fund'. As investors in Weimeng Media's Series A, we remain confident in the potential and development of Weimeng Media. Through this additional investment, we look forward to Weimeng's more innovations and achievements in the industry."

Editor: Nancy