Han Guohui, President of Travel TV, resigned and joined Dangdang Trading Group Entertainment

South Korea Hui's joining Dangdang Entertainment will enhance the scope and value of Dangdang Pictures 'IP application in fields such as media chains and offline themed tourism scenarios. It will completely fill in the shortcomings of Dangdang Entertainment's IP link and enable Dangdang to compete in the field of big culture. The power has been greatly improved and it has become the only e-commerce Internet platform in China focusing on the field of big culture.

It is reported that 41-year-old Han Guohui, deputy editor-in-chief of Hainan Radio and Television Station and president of Travel Satellite TV, has submitted his resignation. It is rumored that he will join Dangdang, fully take over Dangdang Entertainment, and become Dangdang's helm in entering the field of entertainment industry. Dangdang, who will turn 18 years old, insists on "measuring the world through reading" and is about to usher in the golden age of reading. What are the secrets behind the senior media people who have reached their peak crossing the border and joining Dangdang at this time? As the number one book e-commerce company, what are the unique advantages of the comprehensive e-commerce platform in deploying the entertainment industry in a large scale that are enough to attract him to join?

Although the "wave of media departures" has gradually become a trend in recent years, the news of South Korea's departure has still attracted great attention from the media community. Most media people who left the system chose three paths: the Internet, capital and returning to colleges and universities. Han Guohui chose the Internet for a reason, but why did he choose to join Dangdang?

Han Guohui's first half of his life was quite legendary. At the age of 34, he became the president of Travel TV, becoming the youngest head of Shanghai Satellite TV at that time. Li Guoqing graduated from Peking University as chairman, co-founder and CEO of Dangdang Pictures, which may be the beginning of fate; he also has a higher dream and pattern, which may be an opportunity for the two to join hands. No matter what, the Internet has never lacked new miracles born of strong alliances.

Dangdang is still the largest book retail platform in China since its establishment in 1999, far ahead with an online book market share of about 45%. In comparison, the Dangdang entertainment sector has just been incubated not long ago. Although Vientiane is waiting for new development, it can be said that it is backed by a big tree and has inherent advantages. Dangdang intends to realize the linkage of copyright operations for novels such as film and television, listening to books, games, and publishing, establish a theme park integrating literature into film and television, games, animation, and audio-visual entertainment, and industrialize and internationalize literature and entertainment. Behind Dangdang Pictures, in addition to its status and resources in the book publishing industry, it also has a strong and mature digital reading business and an online literature business support that can rival reading and palm reading. Dangdang Online Literature has its own content accumulation, digital copyright channel distribution, and IP development in parallel, and cooperates with Reading Group, Chinese Online, Netease Cloud Reading, Migu, Palm Reading, Ali Literature, Ta Du Literature, Iqiyi Literature and other platforms to open up content and reach cooperation in copyright value amplification and IP incubation.

As the core of Dangdang Entertainment's IP incubation chain, Dangdang Pictures mainly works hard on IP incubation, such as author marketing, copyright development, IP authorization, peripheral derivatives, etc., providing more types of high-quality IP for the film and television industry and increasing the diversity of themes. and richness, truly helps film and television companies solve the problems of scarcity of works and unguaranteed quality. After a year of exploration and operation, Dangdang Pictures has initially established a complete IP incubation and amplification model for online literature platforms. At present, it has signed contracts with many well-known authors including Yu Hua, Su Tong, Hong Huang, Da Bing, Lu Lu, Qi Youyi, Han Zhiao, Tianqi Longgu, etc. The development of film and television projects is also in progress, and it is expected that there will be new works to meet the audience in 2018.

Dangdang Pictures signed a contract with Yu Hua,

Dangdang Pictures CEO Tang Xiaohui said that South Korea Hui's joining Dangdang Entertainment will enhance the scope and value of Dangdang Pictures 'IP application in fields such as media chains and offline themed tourism scenarios, and will completely supplement Dangdang Entertainment's IP link. The shortcomings of Dangdang Entertainment have greatly enhanced Dangdang's competitiveness in the field of big culture, becoming the only e-commerce Internet platform in China focusing on the field of big culture.

Editor: Xiongwei