[Watching Entertainment at the Two Sessions] Chen Weiya: Improve the professionalism and standardization of the cultural industry to cope with the impact of Disney

Chen Weiya, a member of the National Committee of the Chinese People's Political Consultative Conference, believes that although China has become the world's second largest economy, it is backward in the development of the cultural tourism industry and faces such severe tests. In this regard, he suggested that on the one hand, we should improve the professionalism of the cultural tourism industry, and on the other hand, we should strengthen its normative nature.

Original title: What should I do when Disneyland comes? Commissioner Chen Weiya is recruiting the cultural tourism industry to develop

Disneyland! Universal Studios is coming too! In 2016, Shanghai Disneyland is about to open. The rise of theme parks has brought China's cultural tourism industry to another climax. However, strong foreign brands represented by theme parks such as Disneyland and Universal Studios have begun to open up markets in China. How can the domestic cultural tourism industry respond? Chen Weiya, a member of the National Committee of the Chinese People's Political Consultative Conference, believes that although China has become the world's second largest economy, it is backward in the development of the cultural tourism industry. Faced with such severe tests, cultural tourism authorities must have clear thinking and long-term planning to re-examine the pattern of the cultural tourism industry.

Member of the National Committee of the Chinese People's Political Consultative Conference Chen Weiya

"Why is Disneyland popular around the world? Behind it is a large number of professionals conducting professional research and analysis. Why are Broadway performances so powerful that every aspect of them is extremely professional and standardized? For example, for each performance, there is a special person sitting facing the audience to record and count the audience's reactions at the set nodes in the play. After scientific analysis, if the expected results cannot be achieved, adjustments will be made." Chen Weiya proposed that the cultural tourism industry must increase professional investment and standardize operations in order to win the market and reputation in the fierce competition.

"The cultural tourism industry is around the people and can promote the harmonious development of social civilization, and vice versa. Therefore, a healthy market competition needs to be formed." Chen Weiya said. In this regard, he suggested that on the one hand, the professionalism of the cultural tourism industry should be improved, and on the other hand, its normative nature should be strengthened.

Editor: kong