"Run the Yellow River" starts, and when the Yellow River waves, it starts again to the beautiful!

Last night, the recording of the new season of "run" was successfully completed in Qingdao

From April 27 to July 29, in the 12 programs recorded in six rounds, we ran to the beautiful with Li Chen, angelababy, Yang Ying, Zheng Kai, Sha Yi, Cai Xukun and Guo Qilin. The brothers stepped on Hangzhou, Kaifeng, Guilin and Changchun, and finally came to Qingdao. In Shandong Province, where the Yellow River enters the sea, we didn't say goodbye, but announced a new journey - "run the Yellow River" will be introduced to you in November this year

As a key project of the State Administration of radio, film and television in 2020, "running the Yellow River" takes "the people as the center and the masses as the protagonists" as the creative principle, closely combines local customs and conditions, adds interaction with local people, and continues to promote the "combination of stars and elements". The program theme planning starts from cultural inheritance, economic construction and ecological environment, deepens the program intention, updates the expression method, leads the audience to appreciate beauty, and deepens the social value expression space of variety shows

Relying on the areas along the "Yellow River Ecological Economic Belt", the program ran into important cities along the upper, middle and lower reaches of the Yellow River, traced all the way west to Bayan Kara mountain, told the story of the Yellow River, and described the "cultural beauty" of cities in the Yellow River ecological economic belt; At the same time, focusing on "poverty alleviation and all-round well-off", we will focus on the areas along the Yellow River ecological economic belt that have just been lifted from poverty or have not yet been lifted from poverty, vigorously publicize the ecological poverty alleviation strategy, help local transformation and development, achieve a "win-win" between poverty alleviation and ecological construction, and help "a better China" through game settings, live broadcasting and other popular forms

For a long time, seeking the greatest common divisor of "interesting" and "meaningful" is the essence and direction of "run". This season's program is created with a theme rich in timeliness. It takes connecting with real life and being close to people's emotions as the starting point, and takes the brightness and infiltration of the theme as the flash point to stimulate the public's desire for running, the transmission of warmth and the pursuit of beauty, and the transmission of positive energy and positive value through the expression of the characteristics of variety shows