Automobile brands are optimistic about film and television marketing, targeting strategic cooperation on the big screen

Speaking of the combination of cars and movies, in classic blockbusters such as "Speed and Passion","Transformers","Stealing the Sky", and "Speed 60 Seconds", those car characters that make people feel amazing and admired can always become people's favorite parts after watching the movie. The appearance of the car as a supporting role obviously adds a lot of color to the movie. Film marketing has always been a major marketing magic weapon that many automobile brands are good at using. Film marketing, which has once frequently appeared in Hollywood blockbusters, has also entered the lens of many domestic films. "Initial D" has completed the popularization of the drift of professional car terms. Two consecutive "If You Are the One" have made Subaru and Ford RVs popular. The BMW models that appeared in a specific era in the "Tangshan Earthquake" have also caused heated discussions. More and more cars are entering people's horizons with the help of movies. While more and more car brands are optimistic about movie marketing, they are taking the marketing path out of the screen and putting it into a larger vision.

In mid-June in Chengdu's Kuanzhai Alley and Shuangliu Airport, young director Xu Jinglei was filming for her next film,"Intimate Enemy". Cadillac SLS Seville partnered with this talented director to work closely in many scenes rich in Chengdu elements. In the United States, Cadillac and Hollywood have established a complete and successful film and television marketing model. Now, this famous luxury car brand has copied this model to China. In November 2009, Cadillac and China Film Group launched a strategic cooperation and successively provided full-time filming and premiere support for blockbusters such as "Confucius","Founding of the Party", and "New Shaolin Temple". In December 2010, Cadillac teamed up with China Film Group to create the first micro-movie advertisement "On the Touch", ushering in a micro-era in film marketing. Since then, the microfilm II "Highway 66" led by Karen Mok further enriched the microfilm camp. At the just-concluded Shanghai International Film Festival, Cadillac's shield logo became an important background for many stars to make their debut. The automobile marketing model is moving from simple film marketing to broader film and television drama and film industry activities.