with the recent tightening of regulation of netizens' content by relevant departments, video platforms have also begun to introduce regulations to deal with the most stringent regulation in history. Starting from December 19, all online students on iqiyi's platform, such as online movies, online dramas, and network ensembles, are required to fill in the information registration form of key network original programs, implement a record registration system, and be uniformly sealed by iqiyi and submitted to the provincial bureau for the record.
with the recent tightening of regulation on online content by relevant departments, video platforms have also begun to issue relevant regulations to deal with the most stringent regulation in history. On December 19, the filmmakers of many big online movies received an urgent notice from iqiyi, announcing that from December 19, all online students on the iqiyi platform, such as online movies, online dramas, and network ensembles, are required to fill in the information registration form of key network original programs, implement a record registration system, and be uniformly sealed by iqiyi and submitted to the provincial bureau for the record.
industry insiders pointed out that the filing and registration system for major online films and online dramas is very similar to the" notice on further improving and standardizing the Administration of filing and filing of TV dramas "issued by the State Administration of Radio, Film and Television in May this year. The State Administration of Radio, Film and Television requires that the outline of the 1500-2000 words of the public repertoire for the filming and production of TV dramas should give a general explanation of the ideological connotation. Prior to this, in the TV series shooting and production record notice released on the SARFT's official website, in addition to the play title, theme, number of episodes, and production cycle, only a plot outline of about 200 words was needed. According to this standard, the current standards of online audio-visual programs and TV dramas have been completely unified, and online movies are even more stringent than traditional cinema films.
strong > covers a wide range and unifies TV series standards / strong > industry insiders point out that the filing and registration system introduced by iqiyi for online movies and online dramas today is very similar to the "notice on further improving and standardizing the Administration of filming and filing of TV dramas" issued by the State Administration of Radio, Film and Television in May this year. The State Administration of Radio, Film and Television requires that the outline of the 1500-2000 words of the public repertoire for the filming and production of TV dramas should give a general explanation of the ideological connotation. Prior to this, in the TV series shooting and production record notice released on the SARFT's official website, in addition to the play title, theme, number of episodes, and production cycle, only a plot outline of about 200 words was needed. According to this standard, the current standards of online audio-visual programs and TV dramas have been completely unified, and online movies are even more stringent than traditional cinema films. specifically, the content that iqiyi needs to put on record this time covers almost all audio-visual programs such as online movies, online dramas, online variety shows, and so on. It is not only online dramas and big online movies that need to be reported, but all online audio-visual programs that meet one of the following four standards need to be put on record: 1: programs promoted by the main promoters of the website (mainly recommended); 2: programs to be promoted on the home page of the website (client) III: programs to be given priority for website members; IV: invest more than 5 million in online dramas or invest more than 1 million in online movies. in addition, major online movies and online dramas registered for the record need not only a brief introduction of not less than 1500 words, but also a summary explanation of the ideological connotation in no less than 300 words. And the program record name must be consistent with the online broadcast name. content brief: for a content introduction of not less than 1500 words, submit the attachment online drama / online movie to fill in the detailed plot introduction. In addition to filling in the content introduction, the program (column) needs to submit invited guests, link settings and topic settings for this issue. Quarterly programs are filled in quarterly; weekly programs are filled in weekly. ideological connotation: not less than 300 words [sentence pattern] this play / film / program passes (narration / presentation / description /). , showing (revealing / telling / presenting vividly) , express (carry forward). at the same time, the subject matter of online content is not as free as it used to be. strong > Major and special subjects such as politics, military affairs, diplomacy, national security, United front, nationality, judicature, public security, medical and health, etc., need to be examined and approved by the competent departments of the industry. / strong > strong > make efforts to supervise online movies / strong > in fact, according to public information, online blockbusters were formally proposed at the 24th meeting of the standing Committee of the National people's Congress, which was submitted for deliberation by the Film Industry Promotion Law for the third time on October 31. At the meeting, Sun Zhijun, deputy director of the propaganda Department of Communist Party of China Central Committee and member of the standing Committee of the National people's Congress, suggested that online films should be regulated by law. He said that at present, a large part of online films are low-cost and poorly produced, including gimmicks such as gang fighting, horror, feudal superstition, campus violence, homosexuality, and soft pornography, through one-sided rendering of the dark side of society. there are not a few people who earn the click-through rate, which has a negative impact. he proposed that it is necessary for online films to be included in the Film Industry Promotion Law. The self-examination and self-broadcasting of online films is in a state of disorderly development, which is unfair to law-abiding cinema films. since November 6th, almost all video platforms, such as Sohu, iqiyi, Tencent and Youku, have issued notices one after another, saying, "due to radio and television policies, xx movies have been taken offline, please know. Follow-up distribution of cinemas, please be careful not to violate the relevant national policies and regulations, to avoid vulgarity, violence, pornography, swearing and so on. According to media statistics, there are more than 60 offline online movies, including "the Golden right hand of the Super eunuch", "the Great Wind Mariner", "the Lactation Master", "eliminate College students", "the Battle of Glory", "the Soul of the Night", "Hot Nurse" and so on. Some people in the industry believe that this is one of the trends of stricter supervision in the industry. strong > the soaring online movie market / strong > it is Taoist coming out of the Mountain that has really become the benchmark work of online movies. On April 3, 2015, the movie was online, and without much publicity, the cost was recovered in two days, and the box office exceeded 3 million in 10 days, and the Baidu index surpassed "Taoist Down Mountain" by a big margin. As of May 1 this year, there were 100 million broadcasts, grossing nearly 50 million at the box office, and the production team earned about 15 million. it is understood that in 2015, the average return of online movies with an investment of 30 to 800000 yuan was 200 to 5 million yuan, while for works with an investment of 100 to 3 million yuan, the average return was 400 to 5 million yuan. according to Tencent Video's research data, 231 new teams entered the field in 2015, launching more than 600 works. Of these, 80% were launched in the second half of the year after the popularity of "Taoist monks". Low cost, short cycle and fast return determine that the threshold and cost of entering online movies in this period are very low. data show that the number of online blockbuster films reached 450 in 2014 and increased to 622 in 2015. As of September 2016, the total number of online blockbuster films has exceeded 1600 (1630), which is 2.62 times that of 2015. It is expected that the total number of online blockbusters will exceed 2500 in 2016. Thus it can be seen that the development momentum of online movies is very rapid. with the momentum of development, at the same time, the extremely low threshold of online movies allows the industry to pour in a large number of participants. At the same time, vulgar, violent, pornographic, IP hot movies are also full of websites. in the face of iqiyi's first introduction of the record registration system, a number of people in the industry expressed their approval to reporters. A PE investor said the company invested in a big online film production company last year. With the development of copyright awareness and website membership system in China, compared with the number of movies released, the platform of online movies is more smooth. In this case, the company invested in the film production team. And the background of this team is also engaged in traditional filmmaking. Therefore, he believes that online movies are part of the development of the cultural industry, but at present they are mixed. With the strengthening of regulation and the entry of high-quality content companies, the industry will also experience a reshuffle, and high-quality content will dominate. now, under a series of supervision and policies of the State Administration of Radio, Film and Television, the network audio-visual content has formed a complete and mature supervision process. At the same time of stricter supervision, many people are also worried that the restrictions on subject matter and content will greatly curb the innovation of online content, and the improvement of the industry entry threshold will further squeeze the living space of small and medium-sized cost online content. Zhang Zhiyi believes that the establishment of the industry regulatory system is bound to sacrifice part of the content, but these regulatory policies are not in place in one step, but step by step. This leaves space and time for content producers to adjust. "instead of worrying about being cleaned by policies, it is better to change their thinking, and web content producers can maximize their interests within the scope permitted by existing policies." next, online movies will stand on the same starting line as cinema movies, which is not good news, but it is definitely not bad news, or it will become the only way to merge online movies with cinema movies. strong > Yien is organized and released according to the public reports of Beijing Business Daily and media. / strong >
Edit: vian