The popular "Xian" variety show "Seventy-Two Floors of Strange Building" opens up a new interactive model for cultural variety shows

<p style= "text-indent: 2em; text-align: left In recent years, the domestic variety market has gradually developed and matured, and the types and themes of variety shows have become more and more diversified. with the sudden rise of excellent cultural programs such as "Chinese character dictation Conference", "meet words such as face to face", "readers" and other excellent cultural programs, cultural variety, which seems to run counter to the traditional variety theme of easy entertainment, has also begun to become a popular "cake" in the variety market.

<p style= "text-indent: 2em; text-align: left And the time and space of the prosperous Tang Dynasty, which has always been "daring to be the first", and Hunan Satellite TV can't wait to carry out another innovative revolution in this field, organically combining cultural programs with outdoor Reality Show. The original cultural exploration program "the Strange Building on the 72 floor" ushered in a wonderful and touching finale last Friday. Since the ninth episode of the program, "the 72 Story Building" has won the first national network ratings for four consecutive weeks. This program, which is full of cultural flavor and full of youthful fashion sense, has been praised by the audience in the progress of one issue after another. Wu Yifan, Zhao Liying, Ren Dahua, Wu Lei, Wang Xiaoli and other star guests walked into the rich experience of common people's life. The traditional culture was deeply rooted in the hearts of the people at the beginning and end, and the program interacted with the audience constantly. The production side and the producer successfully rebuilt the IP model with "72 Strange buildings" in the prosperous Tang Dynasty. Triggered heated discussions and praise from all parties.

audience interaction opens a new trend, zeitgeist leads the new fashion

<p style= "text-indent: 2em; text-align: left Looking at the current domestic TV market, typed variety still emerges one after another. in the fierce attack of "there are wolves in front and tigers behind", the time and space of the prosperous Tang Dynasty can still accurately locate its own programs according to the needs of the audience. to find a way out in the highly competitive variety market. The 72 floor Strange House, which has just finished perfectly, firmly grasps the audience's appetite, starting from culture, taking brain-burning and interesting plots as the carrier, and youthful guests as the guide, offering one splendid program after another for the audience. Especially in the 72-story Strange Building, the time and space of the prosperous Tang Dynasty creatively created a sense of participation and intimacy that interacted with the audience from time to time, which made the audience bright again and deeply attracted.

<p style= "text-indent: 2em; text-align: left For example, in the eighth issue of the program "missing Mandarin ducks of Freight Company 72", it creatively added a link that allows the audience to interact with the program from time to time to provide clues to help the guests solve the case, so as to fully mobilize the enthusiasm of the audience. through Weibo Aite guests, phone calls and other ways to provide clues for the guests, so that the audience from a single viewer into a participant, making the audience excited. And let Wu Yifan, Zhao Liying, Ren Dahua, Wu Lei, Wang Xiaoli star guests go deep into the masses to experience the lives of people such as moving bricks, doing farm work, waiters, shopping guides, and so on, through exchanges and interaction with the masses, it also makes the star guests more "approachable" and friendly.

<p style= "text-indent: 2em; text-align: left Especially in the last program, the members of the secret exploration group walked into the lives of urban people. Wu Yifan sang birthday songs, told cold jokes, and recorded wake-up bells for ordinary white-collar workers in the office building. Wu Lei and Zhao Liying sang and danced for the employees, only to bring a trace of laughter to their busy life, and finally, the words of the members of the worry-solving station to relieve the worries of ordinary urbanites are even more touching. "I love my parents but don't know how to express" should I give up everything I have and go back to my hometown? "" what to do if I want to lose weight but want to eat? "every ordinary person in the city has his own confusion and helplessness. the stars put themselves in their shoes and put forward one piece of sincere advice after another. Wu Yifan and Zhao Liying called their mother and said," I love you. " Wu Lei and Ren Dahua untied the radio anchorwoman through the "role exchange", while Wang Xiaoli helped the long-distance boy express his love loudly. Through the setting of the task of the worry solving station, the program clearly points out that everyone has troubles, and mutual understanding and understanding is the best way to resolve troubles, which makes the audience have a full sense of substitution. through the transposition of roles and participation in the lives and work of people's families, the program group let the star guests show the most real and kind side in the communication with plain people, and spread the truth, goodness and beauty in warmth. At the same time, it also highlights the spirit of the times that the program wants to carry forward.

be good at tapping the potential of stars. Guests set up rich stereo

<p style= "text-indent: 2em; text-align: left In addition to being good at the interaction between the audience and ordinary people, in "the Strange House on the 72 floor", guests break the established impression they gave to the audience in movies, TV dramas or stages, and become more vivid and "approachable". Show the most real and touching side.

< span style= "text-indent: 2em Therefore, in "the Strange Building of the 72 floor", we see a multifaceted three-dimensional Wu Yifan, which is different from Wu Yifan's film and TV dramas and stage images: he can be a "dialect fan" who is proficient in dialects, or a "reasoning fan" whose brainpower is open and hanging. What's more, it can be a serious "leisurely ordinary". He often plays the role of "military advisor", such as memorizing numbers in the tenth episode of the program. He not only memorized eight sets of numbers in one breath, but also arranged troops to formulate strategies to enable the secret exploration regiment to successfully memorize 15 sets of numbers under the prescribed three opportunities. He also frequently used golden phrases such as "look at this noodle, it is long and wide, just like this bowl is big and round." he also created popular golden phrases such as "good and bad, beautiful and frustrated," and "loneliness means there is no one to accompany."

<p style= "text-indent: 2em; text-align: left Wu Lei, the younger brother of Sanshi, is still the image of a warm-blooded teenager, but at the same time he is also an unexpected "sabotage king". In order to find clues, he dismantled the blackboard, dug the sand pile, and even almost dismantled the cable car seat. He is also a warm-hearted brother. Wu Yifan and Wu Yifan formed the "double Wu brothers", and the "we will never be an elephant, we will never rain" spread all over the Internet. The Brotherhood of falling in love and killing each other also moved the audience, making Wu Lei's character more three-dimensional and multifaceted.

<p style= "text-indent: 2em; text-align: left Zhao Liying, who has always been known as "Zhao Xiaodao", upgraded "Zhao Dadao" in the program, not only frequently teasing other members, but also good at laughing at herself, and even claiming that "I am a pig teammate". As the only "red flower" in the mystery group, Zhao Liying is also a well-deserved "group pet" and has received a lot of "special care" from other members, making her show her true and lovely qualities.

Ren Dahua, who showed himself as a tough guy in the movie, turned into a warm-hearted eldest brother in Qilou and took good care of other members. In the first episode of the program, he "sacrificed" himself to save Wang Xiaoli. The program also showed his naughty and funny side, such as Ren Dahua turned into "Gentleman" in the second episode, with full skills.

"Neng GE" Wang Xiaoli, as a guest with the greatest contrast with other members, had a wonderful chemical reaction with the guests, not only with Zhao Liying, but also with Wu Yifan's "Wu Suo can't", which surprised the audience.

<p style= "text-indent: 2em; text-align: left The time and space of the prosperous Tang Dynasty broke the inertia of the traditional variety guests, not to set a single image for the guests, but to constantly guide the guests to give full play to their own characteristics while being familiar with the characteristics of the entertainers, and dig out the potential personalities of the guests. at the same time, it also gives the guests a special role, thus showing their more real and interesting personality characteristics and constantly giving the audience a variety of surprises. The prosperous Tang Dynasty showed the audience the charming side of the guests behind the screen image, attracting a lot of fans who didn't know them. After each program is broadcast, the topics around the artists and guests continue to be hot, whether it is "Shuang Wu Brothers", "Shadowless Sister and Brother" or "Wu Suo can not", have won the love and support of countless viewers.

Local variety shows cultural spirit the audience easily absorbs cultural nutrients

how to do a good job of localized variety is a problem facing the Chinese TV market today. In the prosperous Tang Dynasty, the time and space of the Tang Dynasty led the way to break through the bottleneck with the cultural spirit, immersed the Chinese-style plot in the variety show, incorporated the cultural elements into it, and achieved the silent effect of moistening things. The programs made in the prosperous Tang Dynasty all gave people the impression of" made in China "and created their own IP model.

<p style= "text-indent: 2em; text-align: left In the 12 episodes of "the Strange Building on the 72 floor", the program group ingeniously incorporated traditional Chinese cultures such as bench dragons, shipbuilding and forest of steles engraving, and skillfully transformed classic works and legends such as Journey to the West, Peony Pavilion and Magic Brush Ma Liang, taking the Silk Road, Chu-Han struggle, nurturing grace and other historical events and spirit as the plot background and core. But not just let the culture appear heavily and depress the audience, but through the MC roles of Wu Yifan, Zhao Liying, Ren Dahua, Wu Lei and Wang Xiaoli to challenge the task, nourishing all things in their interesting and loving interaction quietly internalize the cultural elements, make the cultural elements youth, and let the audience absorb cultural nutrients in relaxation and pleasure. Many viewers commented that "while watching variety shows, they can also learn a lot of historical and cultural knowledge and feel the exquisite and exquisite traditional handicrafts, which is really killing two birds with one stone."

<p style= "text-indent: 2em; text-align: left There is a cloud in the Analects of Confucius that "the wise are not confused, the benevolent are not worried, and the brave are not afraid." in the sixth episode of the program, the members incarnate into brothers and sisters, completing the tasks of twisting sheets, spraying water and fishing in the "foraging base". In the "growth base" to study Chinese, art courses, and then participate in the final "academic year exam"-balloon war, with several stages of tasks to simulate all stages of life growth Let members face the tests of confusion, worry and fear together, and re-experience the life lesson of growth and companionship. In the sixth episode of the program, if the younger brother grows up successfully, the elder brother / sister will be eliminated, and the younger brother Wu Yifan wants to protect his sister Zhao Liying from being eliminated through "self-sacrifice." the successful younger brother Wu Lei finally "resurrected" brother Ren Dahua's images reflect the program theme of "growth", which moves the audience very much.

<p style= "text-indent: 2em; text-align: left In the third program with the theme of "Nightmare Stone and Beautiful Stone", Qiao Miahua uses the legend of "Birch eating Dreams" recorded in the Book of Rites of the later Han Dynasty, and adds "Dream Old Man", "Birch Bird" and other elements with the color of oriental magic, so that the atmosphere of the whole program has an ancient and mysterious attraction, while the youthful idols wear "Birch clothes" and have a great sense of fashion avantgarde. This wonderful contrast and collision make the program appear unique charm, let the audience deeply into it. Among them, the addition of Zhou Haimei and the final outcome of a beautiful dream over a nightmare add another martial arts color to the whole story, adding a lot of color to the program. A short episode of the program on the integration of folklore, martial arts spirit, fashion youth and other seemingly contradictory elements, but it is just the right integration, is really ingenious, people can not help but like it.

"72 floor Strange Building" wraps the core of traditional culture with the shell of plot variety. The pursuit of original quality by the production and production company in the prosperous Tang Dynasty is obvious to all, and Hunan Satellite TV's courage and spirit of supporting innovation are also worth affirming. The clever conception of the screenwriter team and the late editing of Mianwei digital heart are one of the highlights of the program. It is the unremitting pursuit and efforts of many parties that have made such a breakthrough in the inherent mode and brain-burning plot of the brand-new Reality Show program.

indeed, in the context of fragmented information, it is very commendable to do a variety show and convey the spirit of Chinese culture at the same time. With the program capacity of 12 episodes, "the Strange House on the 72 floor" immerses the cultural content in the program with a youthful and relaxed style, so that viewers can get the double experience of happiness, relaxation and "cultural recharge" in the process of watching. the bold attempt of the program also provides an excellent model for the further innovation and development of cultural variety. We also look forward to the second season of "the 72 floor", what kind of surprises and tricks we can play!