Wang Lei, senior director of Netease Cloud Music, resigned to join Baidu Music

After extensive understanding and confirmation, the author has indeed left his post from Netease Cloud Music to join Baidu Music, a subsidiary of Taihe Music. This news has also been confirmed by Netease Cloud Music and Taihe Music.

Intentionally, only one media released this news, neither a technology media nor an entertainment media. Unexpectedly, the media in Wang Lei's hometown of Shandong, Dezhou News Network, also revealed that Wang Lei's position at Baidu Music was the general manager.

Wang Lei left from Netease Cloud Music and joined Baidu Music as general manager.

When did Wang Lei leave?

The relevant person in charge of Netease Cloud Music did not disclose the specific time when Wang Lei left, but the author judged based on public information that Wang Lei should have left Netease Cloud Music in May and June this year.

The interview time of Texas News Network was June 21, and the wording used in the article was "just taking up the new job." The relevant person in charge of Taihe Music revealed that the specific news of Wang Lei joining Taihe Music "has not been finally announced."

Judging from public information, the last time Wang Lei appeared in the official press release of Netease Cloud Music was in March 2016. It was a press release about Netease Cloud Music's introduction of the exclusive audio copyright of the Korean version of "I am a Singer".

Another piece of evidence will be sold to a lawsuit first. See below, hehe.

Wang Lei is a core founding member of Netease Cloud Music

. Netease Cloud Music was officially released on April 23, 2013. Wang Lei appeared at the press conference as senior director of Netease Cloud Music.

i Hei Ma A report titled "Ding Lei's Purple Ox: Starting from Netease Cloud Music's 40 Million Users" revealed the details of the birth of Netease Cloud Music: During the Spring Festival of 2012, Ding Lei was on vacation in the United States and wanted to listen to some high-quality music., found that all Chinese music applications could not meet his requirements, so he planned to make one himself-an application that met his music needs. After returning to China, I found Wang Lei, then editor-in-chief of Netease Entertainment Channel (Note: The real situation is that Wang Lei and Wang Shiyi left Netease to work for iQiyi). The two chatted from the conference room to the bar and talked about building a music application to enhance the taste of China people. Netease cloud music was gradually emerging among cups, plates, wine and food.

These two names are both "Sanshi". Men of similar age were drunk in the bar that day. What they talked about was "the overall aesthetic level of music of China is too low."

Probably because Ding Lei's knowledge of music and his admiration for music impressed Wang Lei, who loves music, he gave up the option of iQiyi before the salary package was determined and returned to his old club to work hard on this fresh app. "I really like music. If the work I do is so closely related to music, it's a great thing."

In the following years, under the leadership of Wang Lei, Netease Cloud Music, as a latecomer, grew from scratch, and it only took three years for users to exceed 200 million.

How big is Wang Lei's contribution to Netease Cloud Music?

He combined Ding Lei's ideas with his music industry experience to create a "bloody road" in the music industry where giants such as QQ Music, Baidu Music, Shrimp, Kugou, and Kuwo are are numerous.

Wang Lei has written more than one million words of music reviews and film reviews for media such as "Audiovisual World" and "Southern Metropolis Daily", published music review collections such as "Ignore Secrets, Remember Music" and "Youth Ends, Keep Music". He has served as a judge of Chinese music media awards, China National Radio's MusicRadio Top Rankings and Hunan Satellite TV's "Happy Boys". He has planned large-scale performances such as Zhao Chuan and Li Jian's Beijing concerts, and has supervised or planned the records of Li Jian, Zhao Wei, Mao Ning, Shuimu Nianhua, Tan Weiwei, Huang Liya and other artists.

The success of Netease Cloud Music is inseparable from Wang Lei's music industry experience. In an interview with CSDN, he mentioned: "When he (Ding Lei) asked me to make this product, he also knew my background. I used to work in traditional media and worked in a record company. He needed someone with experience in this field to do something like this. In fact, we have no shortage of such people at all. I once asked him why he didn't find an IT giant to do such a thing like all people who make music products. He said that he didn't want to make music products into something purely technical analysis. If he said that, it would be no different from other products, so he asked me to do this."

He changed the role of "players" of many music products on the market at the time. In his words, Netease Cloud Music is "not just a product calculated by engineers, but the painstaking efforts of musicians." Specifically, there are the following main aspects:

1. The UI is completely different from other products. Netease Cloud Music uses red with black and uses vinyl records as the UI.

2. Achieve differentiation in content, introduce DJ programs and manual recommendations, and discover good music for users.

3. Added a "song list", breaking the way in which the most traditional songs in the past were classified as "Chinese male singers, Chinese female singers, Japanese and Korean male singers, Japanese and Korean female singers".

The author learned from many diehard fans of Netease Cloud Music that they most admire the functions of Netease Cloud Music, one is "daily recommendation" and the other is "song list".

One user said that after you listen to a song, Netease Cloud Music will recommend some songs that suit your taste. Many of them may not have heard it before, but they are indeed suitable. More users on Weibo praised the "Daily Song List".

Netease Cloud Music is a combination of manual recommendation and machine recommendation. In Wang Lei's opinion, the machine's algorithm is very bad. He made a song list of Teresa Teng himself, which could recommend four songs. The machine recommended four songs for Teresa Teng."I said it would be meaningless. I hope there may be only two of them. It is correct for you to recommend me similar singers, such as Feng Feifei and Huang Yingying."

The song list sharing function captures the "love sharing" side of human nature. Whether you watch a movie or listen to a song list, you can resonate and understand in your brain. At this time, people need to talk and share. Netease Cloud Music allows people listening to songs to interact through a simple song list sharing function.

In short, Wang Lei made humanized, personalized and high-quality products based on his understanding of music.

Where will Netease Cloud Music go without Wang Lei?

The author feels that judging from the existing adjustments of Netease Cloud Music, it is "not just a product calculated by engineers, but the painstaking efforts of musicians" that should not change, and the specific extent to which it can be implemented will be discussed.

After Wang Lei left, Ding Bo took over his role, and Netease gave him a higher title-Vice President of Netease Cloud Music. Judging from Ding Bo's resume, he also has the same rich experience in the music industry as Wang Lei.

Ding Bo joined Netease in 2009 and has served as editor-in-chief of Netease Entertainment Center, editor-in-chief of Music Center, deputy director of Music Center, and deputy general manager of Netease Music Business Department.

Both Wang Lei and Ding Bo attended the Netease Cloud Music Anniversary Event in May 2014. Ding Bo was the editor-in-chief of Netease Music. The official press release showed that the guests attending the event were Ding Lei, Wang Lei, Zhu Yiwen (Netease Cloud Music Product Director) and Ding Bo. It can be inferred from the ranking of names that Ding Bo's position is lower than Wang Lei.

In July 2015, Ding Bo attended the Renhao Jupin-Netease Strategic Cooperation Conference and the launching ceremony of the National Carnival Season of Good Voices in China. He was the deputy director of Netease Music Channel.

In December 2015, the second phase of the Opening Salon hosted by Netease Technology was held on November 20 at the Angel Gathering Geek Coffee in Zhongguancun Street. The theme of this issue is "Those Elves Who Carry Songs and Follow Music", Netease Music Center Deputy Director Ding Bo shared it at the salon.

On July 15, 2016, a press release announcing the 2016CDEC event showed that Ding Bo, vice president of Netease Cloud Music, would attend. (This is the first time that Ding Bo has appeared in a new identity after the adjustment of Netease Cloud Music management, which also confirms the time when Wang Lei left the company above.)

It is not enough to adhere to the product concept. Nowadays, the music market has undergone great changes, such as Baidu Music merged into Taihe Music, and QQ Music merged with China Music. Of course, this is not something Netease Cloud Music can control alone. As for the impact, all the great gods have said a lot, so I won't go into it again.

Development history of Netease Music:

In April 2013, Netease Cloud Music was officially released.

In November 2013, the number of Netease Cloud Music Songlists exceeded 10 million.

Netease cloud music song list exceeded 10 million: song list recommendations attracted popularity

In August 2014, after one and a half years of launch, the number of Netease cloud music users was about to reach 40 million.

In December 2014, Netease Cloud Music announced that the number of users exceeded 55 million, and the total number of users has increased by nearly 50% in the past three months.

In July 2015, the number of Netease cloud music users exceeded 100 million, and the number of users exceeded 100 million in two years and three months after its launch.

In July 2016, the number of Netease cloud music users exceeded 200 million, a year-on-year increase of more than 100%.

Editor: vian