Feng Guangyu: Talking about cross-border operations from private theaters to commercial studios

Recently, a piece of information about the official opening of China Film Digital Shengdi Studios in Xiamen must have caused quite a stir in the circle. In fact, it is no accident that Santis Audiovisual Intelligent Organization, which has been intensively engaged in the private cinema field for many years, suddenly devoted itself to the commercial cinema field.

The film industry explodes, and the arrow is on the line

. Between 2005 and 2014, China's film industry ushered in a historic explosion. The success of Huayi Brothers and the successful listing of Wanda Cinema Line mark that China's film industry has formed a complete business model in both content production and theater construction. Spring has arrived for commercial theaters.

In 2014, China's box office hit a record high of 29.639 billion yuan, a year-on-year growth rate of 36.15%. At the beginning of 2013, the scale of China's film market has successfully surpassed Japan and become the world's second largest film market after the United States. However, the growth rate is still as high as more than 35%, far exceeding the growth rate of 6% in the United States.

On December 4, 2015, the domestic box office market of China films exceeded the 40 billion yuan mark for the first time. It is expected that by 2018, China will surpass the United States to become the world's largest film market, and is expected to reach a scale of 100 billion yuan by the end of the "13th Five-Year Plan" period.

Such a brilliant industry prospect also makes the film industry a little excited. Commercial cinemas are blooming everywhere, but the overall sound and picture quality levels of commercial cinemas are low. Why not rely on the experience and connections accumulated by Holy Truth in the industry to build several studios that meet Holy Truth standards? In 2015, Holy Truth entered an intensive preparation period for the construction of the studio.

From Shengdi Audiovisual Intelligent Agency to China Film Digital Shengdi Studios

Since receiving the intended contract for its first studio in mid-2015, Shengdi has conducted several brainstorms. We hope to accommodate more seats in the limited space so as to achieve better business results. There is a small incident here. At the same time, competitors for the project also included top-line cinema groups such as Wanda. After looking at the environmental conditions of the Xiamen shopping mall, Wanda believed that there was only the possibility of installing two movie halls here and could not be operated reasonably. However, years of experience in private cinema design and construction have helped Holy Truth. In limited space, Holy Truth has successfully planned and built six formal movie halls, some of which are designed by combining the most popular movie bars and large private cinema solutions.

Regarding the audio quality problems of commercial cinemas that are often criticized, Suntis strictly selects imported products that have excellent reputation in the international market and have excellent classic cases. In terms of speakers, Luis Wassmann from Spain, ViveAudio series from Christie in Canada, and Krix from Australia were selected, while in terms of projectors, Christie was selected. According to different space sizes, Santi has comprehensively over-equipped theater equipment (It greatly exceeds the requirements of domestic five-star cinema screening specifications), has abundant power, and through years of experience in top private theaters and careful debugging, it has improved the picture accuracy, sound delicacy and sound quality that have not been paid attention to in commercial theaters. Expressive power. Shengdi Studios has reached a higher level in terms of both picture quality and sound performance. These differentiated manifestations will give the Holy Truth an absolute favorable position in the future battle after the market becomes saturated.

Since the opening of Shengdi Xiamen Studios on July 1, the studio's excellent audio and quality level has not only moved a large number of movie audiences who have come here, but also formed a good reputation in the custom installation industry. More professionals went to listen and gave their affirmation of Xiamen First Cinema.

Of course, as a commercial theater, Shengdi Studios also takes into account the operating requirements of commercial theaters while pursuing the ultimate audio quality. Holy Truth grasps the rationality of space division and the standardization of equipment management, emphasizes the rationality of layout and the richness of products sold, and wins customers with good hardware facilities and soft power of comprehensive management to achieve a balance between commercial benefits and quality.

Exploring the new model of "cinema"

After more than 10 years of customized installation and top-level home theater construction, and now taking charge of commercial studios, Shengdi occupies a place in the civilian market with its leading professional knowledge, keen vision and rich project experience. Entering commercial theaters has undoubtedly opened another door for the noble truth. For the first time, Holy Truths boldly implanted a higher-standard private cinema concept in cinema construction and achieved success. This experience will also greatly help feed back the construction capabilities of the Holy Truths Space private cinema.

As Saint Truths said in this year's Infocomm exhibition lecture, civil space is getting bigger and bigger and becoming more commercial. Commercial space is getting more and more refined and becoming more civil. This trend has taken shape. The construction of private theaters in large spaces is bound to increase., and traditional dome treble, combined power amplifiers, and civil projectors are becoming increasingly unable to meet the needs of high-quality audio quality in large spaces. Private theaters can not only watch blockbusters, but also gradually become a new space for party entertainment. The construction and operation ideas of Sant Truths Studios will provide Sant Truths Institutions with more new ideas in the construction of large-space private cinemas and clubhouse cinemas.

Shengdi seized the opportunity of booming commercial theaters and entered the commercial theater field. With the opening of Xiamen and Shanghai Nanhui Studios, it is expected that about five more multi-studio studios will be added to Holy Truth in the next two to three years. On the one hand, this move provides Holy Truths with rich experience in the construction of large-scale audio-visual spaces. At the same time, it also accumulates enough brand tension for Holy Truths in the civil field through diversified development and provides more sufficient cash flow guarantee when necessary.

Editor: vian