New Third Board Film and Television Industry Report: One-third of the companies born in Hengdian and half of the companies have a decline in return on equity
the reporter selected the main business as film and television production, distribution and investment, and a total of 15 enterprises with revenues of more than 100 million yuan in 2015 conducted a study, and concluded that the film and television industry has a concentrated regional distribution and high operating risks.
original title New third Board Film and Television Industry report: 1/3 was born in Hengdian
in the past two years, with the rise of the concept of IP, excellent works and well-known actors in the film and television industry are often called super IP. In the era of fan economy, Super IP not only means a strong appeal, but also means considerable cash ability. Since 2015, more and more film and television companies have chosen to list on the new third board, and well-known actors such as Yang Mi and Hu GE have also become a community of interests with the company as star shareholders. Based on this, the reporter selected the main business for film and television production, distribution and investment, and a total of 15 enterprises with revenue of more than 100 million yuan in 2015 conducted research, and came to the conclusion that the film and television industry has a concentrated regional distribution and high operating risks. (note: hereinafter referred to as the new third board film and television industry, all refer to the above 15 enterprises. )
strong > 1/3 of the enterprises in the new third board film and television industry were born in Hengdian / strong >
Zhejiang Hengdian Film and Television City has been well known by the public in recent years. For many actors and stars, they are either filming in Hengdian or on their way to Hengdian. According to the reporter's statistics, 6 of the 15 companies in the new third board film and television industry are in Zhejiang Province, and five of them have registered addresses in the Hengdian Film and Television Industry Experimental Zone, including Qingyu Media, Dingfeng Film), New Media Eslite, Zhongguang Film and Television, and Shengtian Media. Of the other nine companies, there are three in Beijing, three in Shanghai, two in Shaanxi and one in Tianjin.
the revenue profile of the new third board film and television industry
Note: the figures shown above only indicate the total revenue and revenue growth rate in 2015.
strong > Jiaxing Media's profit increased more than 30 times, ST lost more than 100 million in spring and autumn / strong >
data show that from 2014 to 2015, only ST suffered losses in spring and autumn, while other enterprises made profits. In 2015, for example, ST lost 150 million yuan in Spring and Autumn, saying in its annual report that it was due to the high early investment and unsatisfactory box office of "Yang Guifei, a woman of the Dynasty," starring Fan Bingbing and Liming. Overall, the average net profit of the new third board film and television industry in 2015 and 2014 was 31.33 million yuan and 16.89 million yuan respectively, an increase of 85%. Among them, the net profit of Jiaxing Media in 2015 and 2014 was 81.18 million yuan and 2.56 million yuan respectively, an increase of 31 times. Shengtian Media also performed well, with a net profit of 46.46 million yuan in 2015 and 1.61 million yuan in 2014, an increase of 28 times. Among the 15 companies, only Chi Mei Pictures and ST showed a decline in net profit.
profit overview of the new third board film and television industry
Note: the figures shown above only indicate the net profit and net profit growth rate in 2015.
strong > Star shareholding companies are profitable, with four seats in the top five / strong >
on January 10, 2017, Li Zi's company went public, turning from goddess to chairman of a listed company, and her fortune soared by HK $1 billion a day. In the new third board market, we can also see many stars. Dug Beixin third board research institute combed the star shareholders of the new third board film and television company and found that the following five companies have star shareholding. The shareholders of Energy Communication are Chen Luyu and Zhou Libo, with a shareholding ratio of 4.1% and 2.5% respectively; Hu GE, Liu Shishi and Nazha indirectly hold shares in Tang Dynasty Film and Television through Shanghai Yili; Sun Honglei holds 2.9% shares in Qingyu Media; Yang Mi indirectly holds shares in Jiaxing Media through Jiaxing Sifang; Fan Wei, Yingda and Jiang Wu respectively hold 4.1%, 2.6% and 2.6% shares in Longteng Film and Television.
from the perspective of 2015 net profit, these companies with star shareholding are in good profitability and have all achieved growth in varying degrees. Among them, Tang Dynasty Film and Television, Jiaxing Media, Longteng Film and Television, and Energy Communication ranked 1st, 2nd, 4th and 5th respectively with 88.67 million yuan, 81.18 million yuan, 50.55 million yuan and 46.5 million yuan, while Qingyu Media ranked seventh with 46.43 million yuan.
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the film and television industry needs to invest high production costs in the process of investment and shooting, and there are often various variables in the shooting process. In addition, changes in audience preferences and competition in the same industry and other factors will increase the operational risk of the company. According to the data from 2014 to 2015, the return on equity of almost all companies changed by more than 30%. Seven companies showed a year-on-year decline in return on equity. Among them, the ROE of Jimei Pictures dropped from 31.1% to 5.1%, a drop of more than 83%. This is related to the fact that the company raised more than 1 billion yuan in three private placement financing in 2015, which greatly increased the company's net assets.
Overview of the ROE return on net assets of the new third board film and television industry
Note: 1. The net profit and net assets of ST in spring and autumn 2015 are negative, so the ROE value is not calculated.
2. The ROE growth rate of Shengtian Media in 2015 was 2117.2%. In order to fully display the general situation of the industry, delete this value in the picture above and explain it here.
strong > attachment: new third board film and television industry enterprise list / strong >
Editor: nancy