in order to promote breastfeeding, the draft prohibits the publication in the mass media or public places of advertisements for baby dairy products, beverages and other foods that claim to be a full or partial substitute for breast milk, and the legal liability for violating this provision is stipulated accordingly.
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stars endorsing false advertisements shall not endorse other advertisements for three years. The 14th session of the standing Committee of the 12th National people's Congress (NPC) opened in Beijing on the 20th. The revised draft of the Advertising Law (hereinafter referred to as the "draft"), which has been submitted for consideration for the second time, has stricter regulations on the endorsements of star advertisements that have attracted much attention. in recent years, the phenomenon of low illegal cost of star endorsement of false advertising has been widely criticized. The draft stipulates that natural persons, legal persons or other organizations who make recommendations in false advertisements and prove that they have been subject to administrative punishment for less than three years shall not use them as advertising spokesmen. with regard to advertisements for medicines and health products that are rampant with false publicity, the Law Committee of the National people's Congress proposes to list a separate rule on advertising for health food, and adds provisions that advertisements for health food shall not involve the functions of disease prevention and treatment, claim or imply that advertised products are necessary for health protection, and should be clearly marked that "this product cannot replace drugs." for drug advertisements, the draft stipulates that the contents of drug advertisements shall not be inconsistent with the instructions approved by the drug supervisory and administrative department under the State Council, and should clearly indicate taboos and adverse reactions. in view of the phenomenon that some media mislead consumers by publishing medical advertisements in the form of health and health programs, the draft adds provisions that radio stations, television stations, audio-visual publishers of newspapers and periodicals, and Internet information service providers shall not publish advertisements for medical treatment, drugs, medical devices and health food in disguise in the form of introducing health and health-preserving knowledge. The draft suggests that if a medical institution publishes advertisements illegally, if the circumstances are serious, the administrative department for industry and commerce may revoke the diagnosis and treatment subjects or revoke the practice license of the medical institution, in addition to being punished by the administrative department for industry and commerce in accordance with this Law. Press, publication, radio and television, and other relevant departments fail to deal with radio stations, television stations, newspapers and periodicals audio-visual publishing units that have committed illegal acts of advertising, the responsible persons in charge and those directly responsible shall be punished according to law. in order to promote breastfeeding, the draft prohibits the publication in the mass media or public places of advertisements for infant dairy products, beverages and other foods that claim to be a full or partial substitute for breast milk, and provides corresponding legal liability for violation of this provision. br/ >