Amazon's 4K movie price cuts to prevent Apple from cannibalizing users

recently, Apple began to offer 4K (ultra high definition) video content streaming service. Amazon, a longtime rival to digital content services, has also begun to cut prices on ultra-high-definition video to prevent Apple from poaching its own users.

recently, Apple began to provide streaming services for 4K (ultra high definition) film and television content. Amazon, a longtime rival to digital content services, has also begun to cut prices on ultra-high-definition video to prevent Apple from poaching its own users.

Amazon's UHD shows have seen a round of price cuts recently, with many 4K movies costing as little as $5 and many between $7 and $19, according to US technology news website AppleInsider.

for comparison, Apple charges $19.99 for 4K movies, which is still lower than competitor Vudu (owned by Wal-Mart).

it is reported that Amazon previously priced up to $30 for 4K film and television content. According to media analysis, Amazon may have conducted a round of negotiations with Hollywood filmmakers to reduce the price of 4K content.

in the film and video market in the United States and even around the world, the specific pricing of retailers or streaming service providers still requires the consent of copyright holders. Before introducing the pricing, Apple also negotiated with Hollywood, and if Apple gets certain preferential policies, it will often cause dissatisfaction with other video services and ask Hollywood for the same treatment.

at the fall launch, Apple launched an Apple TV set-top box that supports UHD and UHD programs in the iTunes video store, but it is unclear whether Apple only supports 4K online on-demand rather than downloading it to watch locally.

4K movies only support streaming media, which will bring trouble to some consumers. In the case of home broadband can not meet the requirements, users prefer to download to the local first, and then enjoy it.

earlier, Apple had announced that Amazon's video service would also be available in Apple's set-top box, so Apple users could pay for UHD movies and TV shows from both Apple and Amazon.

third-party statistics show that in the US large-screen entertainment hardware market, Apple's set-top box ranks last, lagging far behind Amazon, Google (Weibo) and other manufacturers. The gap between hardware users may affect Apple's influence in the 4K video market.

Edit: mary