Innovatively build a "Media Resort" Xingguang invested 1.5 billion yuan in the first phase

on August 11th, Starlight International Media Group and the people's Government of Yulong County, Lijiang City held a grand signing ceremony in Lijiang, officially launched the ldquo; Starlight International Media Resort & rdquo; project. As a result, it is announced that the closely watched ldquo; Starlight International Media Resort & rdquo; has officially settled in Lijiang, and the industrial scope of Xingguang International has been further extended to the field of real estate investment.

strong > Super five-star & ldquo; Media Resort & rdquo; Project / strong >

Starlight's first innovation at home and abroad & ldquo; Starlight International Media Resort & rdquo The super-large five-star leisure project covers an area of 1900 mu and a construction area of 1.26 million square meters. the resort covers fashion bar street, movie city, Broadway theater, Avenue of Stars, media resort villa, media hotel, media apartment, media conference center and so on. It is a super-large five-star comprehensive cultural real estate project integrating entertainment, leisure, vacation, creation and conference. The initial investment is expected to be 1.5 billion yuan. When completed, it is expected to become the largest cultural tourism project in Lijiang and even the largest five-star media resort in China.

strong > Joint development of media, home ownership and investment / strong >

with last year's hot commercial blockbuster Mulan, Xingguang International Media Group is famous, and its new development strategy is located in the three major business sectors of media, home ownership and investment, forming a trend of joint development of the three businesses. Among them, the media field includes movies, TV dramas, music, artist agents, etc.; home ownership includes Starlight International Media Resorts, boutique hotels, high-end fashion apartments, fashion bars, cultural towns and other projects; the investment is mainly equity investment (PE), and set up & ldquo; Media Investment Fund & rdquo; and & ldquo; Real Estate Investment Fund & rdquo;, to invest in media and real estate fields in the operation mode of the fund.

as a new model of the media industry, Starlight International's achievements in film and television are obvious to all. After the successful operation of the film Mulan, the films currently in operation include the Banquet of Hongmen, the Magic Pen, the Great Wall, Mulan and General Mulan, as well as urban fashion dramas such as living with Fashion, Lijiang, meeting Love and the fashion drama BFF Wars.

strong > aim at the geographical advantage of high-end leisure and vacation real estate / strong >

this time, Starlight International has entered the field of real estate investment, and the first project is this big project & ldquo; Starlight International Media Resort & rdquo;, has once again become the focus of the industry. Mr. Song Guangcheng, president of Starlight International Media Group, said: & when ldquo; is in full swing in the film and television industry, many media companies have begun to develop new investment channels, some companies choose to build cinemas, some develop the field of post-production. While Starlight International has set its sights on the innovative model of high-end media resorts and invested in the construction of Starlight International Media Resorts. It mainly aims at directors, actors, screenwriters, musicians and artists related to cultural media to provide them with a high-end tourism and leisure resort with cultural characteristics. & rdquo;

on the reasons for choosing Lijiang as an investment destination, Mr. Song Guangcheng said: & ldquo; Lijiang is a coveted holiday destination for domestic and foreign tourists, with obvious cultural characteristics and many scenic spots. In particular, after the completion of the expansion of the new airport, the opening of highways and the construction of a number of five-star hotels, it will further accelerate the development of local tourism with great potential. & rdquo; Starlight International Media Resort & ldquo; is located near the scenic Lashihai overlooking Lashihai and facing the famous Yulong Snow Mountain. & rdquo; it is reported that the first phase investment of Starlight International Media Resort is expected to be 1.5 billion yuan. After completion, it is expected to become the largest cultural tourism project in Lijiang and even the largest five-star media resort in China.